WebProNews

US Leads In Mobile Web Browsing

The United States has surpassed the UK in mobile Web browsing, now accounting for 29 percent of the global traffic, according to the mobile firm Bango. The company says the good news for content providers is that the growth in traffic is being matched by the growth in users paying for content on the mobile Web. "With 245 million subscribers, it was only a matter of time before the US became the number 1 country in the world for mobile web browsing," said Anil Malhotra, SVP of Marketing at Bango.

Bango Doubles Up On Mobile Analytics

The company announced a new ability to provide a unique mobile visitor count to websites with the latest release for Bango Analytics. They now claim first mover status on site and campaign analytics for site publishers too.

Bango Analyzes The Mobile World

Measuring the mobile web, and doing it better than Google's AdWords conversion tracking, will be a big claim to live up to, but Bango thinks its new analytics service will deliver.