Google recently partnered with BabyCenter on a joint research study looking at how moms use search. Google says they arrived at four truths about moms and search:

BabyCenter bills itself as “the leading destination on the Internet for new and expectant parents.”  The motto of Maya’s Mom is “where parents share.”  And if you think these sites sound like a good match, then you’re in agreement with BabyCenter’s management team – they just acquired Maya’s Mom.

Anyone on Yahoo! this weekend probably saw the Huggies Baby Network banner. It was hard to miss based on its frequency and the close up of a woman’s very pregnant tummy.