1) Use the word “free” in your ad. People want free incentives before they do business with you. They could be free books, accessories, services, etc. For example, you could say. ” Free shipping with every order over $50!” Another example would be, “Order within the next 5 minutes to get 3 extra bonuses free!”

Database security can jeopardize your network security. The security administration of your RDBMS (Relational Database Management System), needs to be focused on preventing the unauthorized use of your company or business information by criminals.

Use your Emotional Intelligence and Interpersonal skills and you can get a lot of mileage out of the holiday party.

1) Use reward programs to keep people revisiting your web site and buying your products. You could reward them with gifts or discounts for revisiting or buying. For example, you could say “Buy Over ($) Worth Of Products And Get (product) Free!” Another example, “Buy (no.) E-books And Get A 50% Discount!”

Is there something you really want? “You’ll never attain it unless you know the feeling,” wrote Goethe, many years ago, but what a great way to describe it.

1. Sell an inexpensive product to sell an expensive product. If people like your inexpensive product, they will be persuaded to buy your expensive one.

1) Promote your products within the content of your web site. If you write and offer free articles, include a mention of the product or service you’re selling. You could include it in your resource box or subtly reveal it within your article if it’s related.

1) Provide your web site visitors with content they can’t read anywhere else. People will stay longer at your web site to read the original content. You could also allow them to read through your e-zine and archive the back issues on your web site. Or you could charge access to the back issues because it would be original content.

If you are a small to medium size company and selling or planning to sell products and services over the Net and still did not try out emarketplaces, you are simply loosing a great opportunity!

Businesses, which are still sitting on sidelines and not doing business on the Internet, should think seriously about their position! If you are one of them, chances are there, that you have to pay dearly for your indecision as you might lose significant market share to your more proactive competitors in a very short period of time.

Not long ago, industry pundits were touting B2B marketplaces or exchanges as Internet era panacea for productivity and cost- cutting problems of corporate world. Buoyed by excessive investor interest and driven by a desire to cash in on the enormous dot-com valuations of late 90s, marketplaces were sprouting like autumn mushrooms. With the collapse of stock market, it did not take much time for burgeoning B2B marketplaces to come to a screeching halt!

I registered with a B2B site but what’s next?

This is a question many first time users of B2B marketplaces ask themselves. A few expect that the registration itself will bring them a number of new customers. In some cases this might by true! Especially, if you are a seller of some much coveted items.

Lately, I have come across a number of articles and colleagues pronouncing the demise of B2B branding. I would like to offer a different viewpoint: B2B branding is not obsolete. At the same time, it has to be redefined to fit the context of B2B today.

Working in the software market, one has to be acutely aware of the technology adoption cycle and its implications on company’s strategy at any given stage. B2B software marketing has been Eran’s area of expertise for over ten years, most of them spent in senior management positions with companies in this space. He now runs the MarketCapture consulting practice, helping software companies combine this kind of strategic awareness with hands-on approach to tactical execution of marketing programs.

While very few things are certain in the world of B2B marketing, I have heard the following three statements pretty much universally agreed upon by every sales and marketing executive:

1) You could end your ad copy by telling people what will happen if they don’t buy your product. Use a problem which they won’t be able to solve without it. For example, you could say, “Imagine staying in debt, filing for bankruptcy and losing your credit.” Another example, “See yourself 5 years from now still without the love of your life. How will you feel?”

Q. I read so much about the amount of business being done over the Internet, I just don’t see how my small manufacturing firm needs it. Or, do I need it?

                Thank you, Stanley

A. Stanley, you pose a very interesting question. It really is several questions wrapped up in one. I’ll wrap my multiple answers into one answer to your one question.