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All Posts Tagged Tag: ‘B2B’

Survey: Businesses Not Satisfied With Their B2B Lead Generation Processes

A recent survey from Salesfusion and Demand Metric found that most small and mid-sized companies have lead generation processes in place, but few (less than 10%) think they’re highly effective. Over half (58%) say they don’t produce enough leads. The survey of 200 businesses also indicates that the most common approaches include email marketing (78%), tradeshow or event marketing (73%), …

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Report: B2B Trending Towards Mobile Before PC

eMarketer has a new report out called, “B2B Mobile Marketing: As Buyers Harken to Mobility, Sellers Hasten to Keep up.” The firm references data from Forrester Research, Forbes Insights, and Google. For one, it says (citing Forrester) that 91% of “connected employees” used a computer at their work desk in Q4 2012, and 64% also used a smartphone. We can …

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Report: Content Sharing Circles Have Big Impact On B2B Vendor Selection

The Chief Marketing Officer (CMO) Council and NetLine Corporation recently put out a report (via MarketingProfs) finding that customer content sharing circles strongly impact pre-sale vendor selection. More and more, “insight-hungry” businesses are relying on trusted third-party information to make their decisions. It also found that buyers are often clustered in “distinctly different content sharing circles”. The report is based …

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Infographic Looks At B2B Social Media Potential For 2014

UK-based Real Business Rescue has gathered some findings about B2B social media use to project what’s in store for the remainder of the year. Data comes from a bunch of sources including eMarketer, Social Media Examiner, InternetRetailer, BusinessInsider, MediaBistro, AdAge and others. Among said projections is that social media advertising will see “explosive growth” throughout the year and into the …

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Are Chromebooks The Machines Businesses Want?

Are Chromebooks the right choice of computer for businesses? Google certainly thinks so. The company’s rivals (namely Microsoft) obviously disagree. Either way, recent data indicates that the light, low-cost machines are gaining significant ground in the B2B space, not to mention among consumers. Are Chromebooks ideal for business? Why or why not? Share your thoughts in the comments. The NPD …

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Does LinkedIn Intro Give You ‘Shivers’ Or B2B Email Optimism?

LinkedIn launched a new email tool this week that is actually pretty innovative, and could have a significant impact on business to business email communications. Security experts are not sold on it, however, with one notable industry voice saying that from a security and privacy point of view, it “sends shivers down my spine.” The tool is called LinkedIn Intro, …

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Kodak Bankruptcy: Company’s B2B Transition

Eastman Kodak Company, in a 20 August decision filed by the US Bankruptcy Court for the Southern District of New York, received approval for a reorganization plan that may eject Kodak from Chapter 11 bankruptcy as soon as 3 September. Kodak filed under Chapter 11 on 19 January 2012. In the interim, Kodak has been at work selling off what …

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T-Mobile Announces New Mobile B2B Solutions

T-mobile announced today that it intends to ease further into business-to-business (B2B) services with some new service offerings. T-Mobile Office Connect is the mobile carrier’s communications solution for businesses. It will integrate T-Mobile’s 4G network to enable “desk phone features on mobile devices. The carrier claims that employees will then only need one number and voicemail box to manage all …

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HootSuite Acquires Social Management Startup Seesmic

HootSuite announced today that it has acquired Seesmic, a competitor in the social marketing management software space. Both companies develop platforms that allow people and businesses to coordinate and monitor their marketing across multiple social network platforms. “We’ve always been big fans of Ryan Holmes and the HootSuite team, since the days we were all pioneering the social media landscape.” …

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Ziff Davis Buys ComputerShopper.com

Publisher and Internet company Ziff Davis just acquired monthly consumer computer magazine Computer Shopper. This is the fifth acquisition for Ziff Davis since early last year, a company once known for high-end hobby magazines, until it evolved into more of an internet information firm, managing sites including PCMag.com, ExtremeTech.com, Geek.com, Toolbox.com and LogicBuy.com. Computer Shopper was founded in 1979, and …

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Slashdot Launches SlashdotTV

Slashdot, the tech-related news site owned by Geeknet, Inc., announced today the launch of SlashdotTV, its first dedicated business-to-business technology video channel. SlashdotTV offers access to a wide library of video content surrounding its highly engaged community of IT influencers. Users can browse content grouped by a number of criteria – title, subject, popularity and featured videos picked by SlashdotTV …

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Social Media Sells More B2B Leads [Infographic]

If you’re not using social media to get your products and services recognized, you have to explore this social media business to business infographic from Insideview.Com. Why bother you say? For one, IBM reported a 400% increase in sales after implementing a pilot program to explore the advantages of marketing via social media. Another reason? Almost 70% of a salespersons …

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