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Augmented Reality Articles

Project Glass Engineer Presentation Makes Google Contact Lenses Seem Likely Project Glass Engineer Presentation Makes Google Contact Lenses Seem Likely
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Remember Solve For X – that Google-hosted event earlier this year, where smart people gathered to discuss technology and solutions for real world problems? One of the presentations was from Babak Parviz. That presentation was about building microystems on the …

Project Glass: Are The Google Glasses Even Possible? Project Glass: Are The Google Glasses Even Possible?

This past week, Google unveiled Project Glass in the form of the following promo video: The video has already been parodied a bunch of times. You can peruse our Project Glass coverage here to see some of those. We know …

Project Glass: Google’s Glasses Met With Wonder And A Whole Lot Of Cynicism Project Glass: Google’s Glasses Met With Wonder And A Whole Lot Of Cynicism

Google unveiled Project Glass on Wednesday. It’s still in the concept/testing stage, but it’s a pair of futuristic glasses that puts the virtual world directly into your eyeballs. If you haven’t seen Google’s video yet, watch it before you go …

SemanticMap Uses Microsoft’s Kinect, Kind Of Like Project Glass Without Glasses SemanticMap Uses Microsoft’s Kinect, Kind Of Like Project Glass Without Glasses

Google isn’t the only tech giant doing interesting things with augmented reality. There’s a video available for viewing (but not for embedding, unfortunately) from Design at Microsoft Research Asia (Beijing). It’s simply called SemanticMap – Vision, and is similar to …

Wallit iPhone App Creates Virtual Wall Posts In Almost-Real Life Wallit iPhone App Creates Virtual Wall Posts In Almost-Real Life
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The old corkboard-and-paper community billboard gets injected with a dose of cyberspace today as a new app that socializes augmented reality experiences became available to the general public. The app, Wallit, is a free geo-social app that enables people to …

Google Addresses Google Maps “Closed” Spam Google Addresses Google Maps “Closed” Spam
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While the concept of local search is still growing, and its potential has yet to be fully realized, the smartphone industry has allowed local, map-based search queries to be much more robust. A good example of the potential of local …

Augmented Reality + Location = The Holy Grail for Marketers?
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WebProNews recently spoke with Layar’s augmented reality strategist Gene Becker about the present and the future of augmented reality. Layar thinks AR will become essential to consumers’ mobile experiences. 

Augmented Reality To Become Our Sixth Sense?

Late last month, augmented reality developers Layar announced that it was making its platform available to all developers of iOS apps, opening the door for a lot more innovation and practical use-cases for AR technology. "All apps and services that have a location aspect can now easily and without license costs be enhanced with an AR view of their content," Layar co-founder, Maarten Lens-Fitzgerald told WebProNews. "It fits with the new trends within the AR industry, which is the democratization of this new medium – lowering the barrier to enter the new realm of AR."

Will Augmented Reality Leap-Frog the QR Code?
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There continues to be a steady buzz about QR codes, those bar code-looking thingys that can be scanned by a smart phone to link you to added content, a website or perhaps even a coupon at the point of purchase. Here’s the Wikipedia definition.

Layar Lowers the Barrier to Entry for Augmented Reality for Brands

As reported earlier, augmented reality app provider Layar announced that it’s making its AR technology available for all iPhone apps via the Layar Player platform. While only three apps are utilizing it so far, you can expect to see  a lot more innovative AR-related features in many apps down the road.  

Layar Lends Augmented Reality Technology to Any iPhone App

Augmented reality app provider Layar made a very interesting announcement today – it’s making its AR technology available for all iPhone apps. In other words, expect to see a lot more innovative AR-related features in a lot of apps. 

This extension of AR tech comes in the form of Layar’s Layar Player (now out of beta). It’s available to all agencies, brands, and developers to use to include AR (for free, no less) in their iPhone apps. 

Is Augmented Reality the Future of E-Commerce?
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eBay has launched a new version of its eBay Fashion iPhone app. This one lets users virtually try on sunglasses by using their phone’s front-facing camera to capture an image of themselves and fit the sunglasses to their faces. 

Augmented Reality App to Provide Greater Value to Local Businesses

It’s a very interesting time for local businesses. Mobile apps are opening many different opportunities for them to be discovered and new and creative ways. Likewise opportunities for engaging with customers and providing them with offers are becoming increasingly apparent.

Layar
, which makes a pretty useful augmented reality app, announced Layar Stream today, which will fuel the discovery of augmented reality content that is available around you.