Compared to Google's other offerings, Google Audio Ads has often been something of an unknown quantity. Some ads played . . . some people came to the site . . . exact relationships remained mysterious. But Google's hoping to offer some solid stats through an integration with Google Analytics.
We know that most people who haven't played with Google Audio Ads are doing just fine. We also know that most people who haven't played with Google Audio Ads aren't even interested in them. But if you want a walkthrough, Google is hosting several free online seminars.
Agreements are good and well, but it’s usually the results that count. And Google’s got results; thanks to its relationship with Clear Channel Communications, AdWords advertisers should now have access to over 1,700 radio stations.
There are a few details about Google's foray into radio advertising that make it sound like an idea worth trying.
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