WebProNews

Google Analytics Ties Into Audio Ads

Compared to Google's other offerings, Google Audio Ads has often been something of an unknown quantity.  Some ads played . . . some people came to the site . . . exact relationships remained mysterious.  But Google's hoping to offer some solid stats through an integration with Google Analytics.

Google Wants To Teach People About Audio Ads

We know that most people who haven't played with Google Audio Ads are doing just fine.  We also know that most people who haven't played with Google Audio Ads aren't even interested in them.  But if you want a walkthrough, Google is hosting several free online seminars.

Ads Now Available Through Google, Clear Channel

Agreements are good and well, but it’s usually the results that count.  And Google’s got results; thanks to its relationship with Clear Channel Communications, AdWords advertisers should now have access to over 1,700 radio stations.

Listen Up: Google Audio Ads

There are a few details about Google's foray into radio advertising that make it sound like an idea worth trying.