Better than such offline promotion as press releases, talks, or book reviews? Better than search engine placement, banner ads, ezines and news groups? Yes! The number one way to promote your self and your products is through informational how-to articles that you send to hundreds of opt-in ezines, announcement groups, and Web sites.

It still amazes me. When I write copy for a company, I always ask about their target audience. I have to know who I’m writing to in order to create a message that will bring a response. But about half the time, the client is absolutely stumped about who their target audience is and what they want.

PR flacks use a scattergun approach, hoping to hit something. They fax out press releases to long lists of reporters and editors. They make countless, fruitless phone calls. They pester and cajole and plead.

In the world of web site development, there is a popular pastime and it’s not baseball. It’s the inevitable debate that arises regarding the content of a web site.

Prior to cognitive maps and paper-based prototypes, there is the traditional imbroglio: “The client wants this feature on the site,” or “the marketing department thinks that this would be a cool function.” Within the project team, everyone has an opinion. What’s missing from the debate? It’s not what – it’s whom: The Audience.

Busy executives do not have the time to learn the intricate delivery skills and “glitz” of the professional public speaker.

To create a salable book you need to know your preferred audience or audiences before you write your book. This essential “hot-selling point” helps you write focused, organized, and compelling copy your audience will appreciate and talk about.

What drives visitors to your website and keeps them there? Good content.

Q. The question asked most often in teleclasses or client sessions is “How should I price my eBook?

Although TV and radio are mass media, the best broadcasters are able to make each listener feel as if they are sharing an intimate one-on-one conversation. They never elevate themselves about their audience, but speak to everyone as if they were a dear, cherished friend.

If you want happy customers to use your service or buy your product, you need to focus on their needs and desires.

When reading about advanced search engine placement, technical terminology along with the latest Internet developments, the new entrepreneur may be somewhat intimidated. The truth is, knowing and understanding all that Internet rhetoric is not as necessary as you may believe.

Web conferencing is a forum for interactive presentations that span one-to-one meetings, internal conferences, team meetings and public seminars. Instead of jumping on a plane or driving across town, you can invite your audience to a web conference instead.

Over the last 5 years web conferencing has experienced explosive growth and the reason is clear: web conferencing not only reduces travel costs and hassles, but makes communication faster and more effective. In the aftermath of 9/11 companies are even more closely scrutinizing their travel requirements. Web conferencing can be used for a wide variety of applications including new product launches, sales presentations, training, software/product demonstrations, financial updates, marketing events and much more. The possibilities are virtually endless.

The power of the Internet lies in its global pervasiveness. It is practically everywhere. People of all languages access the Net from all over the globe. Just think of it as an infinite vastness for your business and marketing possibilities. Your marketing potential is directly proportional to the number of people who can understand your message.

I travel the world training and coaching thousands of people how to present well. From the CEO to the newest person on a sales team, I am constantly asked, “How can I get over my nervousness?” I have studied the subject extensively and have found the secret is turning your unknowns into knowns.

Let’s say that before this year ends, you want to market your book at $20 to 170,000 business women over 40 who want to create a relationship. You have found them on top Web sites through a search for “listening,” “communication,” and “business women.”

Let’s say that before this year ends, you want to market your book at $20 to 170,000 business women over 40 who want to create a relationship. You have found them on top Web sites through a search for “listening,” “communication,” and “business women.”

Lately you have been hearing a lot about targeted advertising. To convert a major percentage of your site visitors into buyers and maximize the return on your advertising dollar you need to target your advertising. But what is targeted advertising? To gain insight you first need to answer the following questions: