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Audience Fragmentation

Audience Fragmentation Driving Ad Serving Buys Syndicate content

By David A. Utter - Fri, 10/19/2007 - 12:38pm.
Microsoft, Google, Yahoo, and WPP all ponied up big bucks to gain advertising companies, as Tacoda's Dave Morgan suggests a splintering online audience has driven this.
News Tags: Google, Online Advertising, Audience Fragmentation, audience, Driving, Tacoda, Microsoft, Dave Morgan
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