The price for inserting media like books, movies, music, and video games on eBay drops in response to angry seller feedback.

People sell all kinds of stuff on eBay. The past brings us listings for immortal souls (deleted), Britney Spears hair (mostly deleted), and even cruel Christmas presents (deleted pronto). And now someone is selling his personal data to the highest bidding marketer.

The minor shuffling Yahoo undertook last year saw the formation of three divisions to oversee the company’s operations. Yahoo Network Division head Jeff Weiner explained how it’s going to work.

Those “Highlander” movies (and the television series) are fairly fuzzy memories for me, but I’m quite sure that they involved a bunch of guys running around, chopping each other’s heads off, and absorbing each other’s power.  Well, Yahoo Auctions pretty much decapitated itself, but that act effectively leaves eBay as “the only one.”

In June, Yahoo will give up competing with eBay and other auction sites in the US and Canada by shuttering Yahoo Auctions.

Google, Yahoo, and eBay have enlisted satellite carriers EchoStar and DirecTV to help them lobby the Federal Communications Commission about keeping a close eye on how spectrum auctions are conducted. The alliance aims to put tighter reins on incumbent last mile providers of broadband access.

The last mile and who controls it has been a mounting concern among the major "network-less" players like Google, Yahoo, and eBay. The concern rises from suspicion of the telecommunications industry, and its control over chokepoints.

Since the dawn of EverQuest, the godfather of Massively Multiplayer Online Roleplaying Games (MMORPGs), companies have turned a tidy profit from selling virtual items and currency that only exist within the game in exchange for real life cash.

Google’s plan to adapt its auction-based advertising system to non-search and offline media, plus the gathering momentum of eBay’s E-Media Exchange, have caused the term “Auction Media” to begin appearing more frequently in industry news coverage.