In directional marketing, the first and most important element that can help turn a website into a truly compelling, action- generating mechanism is the headline. A headline is more than a mere summary of the website.

Generally you get only one chance to grab your visitors attention. Use these four easy steps to compel prospective buyers to explore your web site.

One morning, you go into your mailbox and discover there’s an envelope waiting for you. You bring the package into your living room, tear open the envelope, pull out what’s inside, put on your reading glasses (if you wear any), unfold the letter and begin to read the contents.

A lot has been written about what makes a good salesperson. Education, experience, training, and even a certain inborn “killer instinct” have all been mentioned as necessary qualities to be good at sales. From my experience, however, the best salespeople are the ones who are the best “people watchers.”

On the net, these are the words that your store will never have to say. Your customers can shop and spend money on your site 24 hours a day, 7 days a week. When you are asleep in your bed they are purchasing your products.

On the whole I think the site is laid out well, is functional and simple, however there are a few niggles that I have about it. The site loads nice and quickly and only needs a few minor changes.

We know that something like 80% of visitors will abandon our sites without finishing the headline. And we know that “What’s in this for me?” is the question every visitor asks immediately. We know we must demonstrate there is something here that matters. And we must do so quickly. Within seconds.

There is nothing like a good positive news story to put a business on the map. Done right; it will create more attention and have more credibility than thousands of dollars worth of paid-for advertising. But how do you achieve that?

There is nothing like a good positive news story to put a business on the map. Done right; it will create more attention and have more credibility than thousands of dollars worth of paid-for advertising. But how do you achieve that?

Perhaps you’re planning to create a new web site and are not sure what the content should contain. Or possibly you’re thinking of creating a dynamic letter that expresses your business in the most specialized manner but you’re perplexed as to which approach is best. Perchance you are thinking of writing a business plan but not sure what important points to include. Written content covers a lot of territory so if you have a question that relates to business or marketing material, Charlene will make every effort to help you solve your dilemma.

Have you ever felt disappointment and dismay when trying a new marketing approach because it didn’t generate the response you expected? If so, you are certainly not alone. Perhaps in our impatience and high hopes we’ve forgotten the old saying, “If at first you don’t succeed, try, try again? In fact repetition is one of the primary ingredients for realizing your goals.

A lot has been written about what makes a good salesperson. Education, experience, training, and even a certain inborn “killer instinct” have all been mentioned as necessary qualities to be good at sales. From my experience, however, the best salespeople are the ones who are the best “people watchers.”

Whether through a simple introduction to a potential client or as a detailed promotional letter, e-mail is one of the fastest and best ways of grabbing the attention of your target market, if it’s done responsibly. Sending unsolicited e-mail is not a good idea and usually brings with it unpleasant consequences. It is suggested that you do whatever you can to bring attention to your business by way of your web site, search engine placement, writing articles, publishing e-zines, sending out press releases and making offers at your site that encourage inquiries. The important point is to do whatever you can to build your own e-mail lists, which you can begin by promoting an e-zine, offering e-mail newsletters or writing an e-book.

When it comes to solving problems with customers, special treatment often works far better than money. Let me give you an example: A senior vice-president of a bank for whom I was doing some consulting came to me one day crying the blues. His concern was that some of the competing banks had decided to aggressively go after some of the large depositors who did business with his branch banks located in several wealthy retirement communities.

Are you an ezine publisher or a writer who writes articles for ezines?

Then you might want to pay attention to what I learned this week.

There’s a raging battle going on for the attention of anyone who has an email inbox.

A new discovery says that people are born to respond to information a certain way. It also indicates that when we use our in-born or natural style to process information, we relax and feel good. The same research also indicates that 92% of thousands tested have changed that style to one they think works better. The change causes stress. So 92% of the viewers of your site are stressed. Because people often visit your site and click off almost instantly, you face the problem of getting their attention and keeping it long enough to persuade them to buy

If you are reading this first sentence then the answer is yes.

You see, the objective of the headline is to get the reader to keep reading.

1. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a persons eye and also support your product claims.

1. Use a uncommon hair style. You could style your hair to stand straight up like you’re scared or use a wig to wear a mohawk or huge fuzzy hair.