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Attention Articles

Attention and User Acceptance Data
There is a rumor that Google may buy Feedburner for roughly $100 million dollars. If they do so, they have another way to understand if blogs are real or not. Few people subscribe to or link at a fake blog or unoriginal blog. Owning the leading reader, the leading feed provider, the leading analytics product, and the leading ad platform should give them a pretty good idea of what is real.

Measuring Visitor Attention
Last month, comScore changed from measuring page views to their new “visits” metric, designed to better measure visitor engagement. Or, as they put it, “visits” measures “the number of times a unique person accesses content within a Web entity with breaks between access of at least 30 minutes, is a way of measuring the frequency with which a person views content, thereby illustrating a key component of user engagement.”

Nielsen//NetRatings is not one to be left behind. The The Wall Street Journal (sub req) reports on NTRT’s new metric: “Nielsen/NetRatings, in June will release what it calls ‘time-spent’ data and stop issuing its rankings by page views.”

Who Gets the Majority of Your On-line Attention?

It just occurred to me that if I look at the on-line services I used most, there’s not really a clear winner when it comes to who gets the bulk of my online attention. Here’s the current list along with the current owner of each (since 3 of the 4 were acquisitions):

‘Attention Aggregation’ with Dandelife’s LifeStreams
Dandelife, the social biography network, posted a preview screencast of their forthcoming release of Lifestreams — letting you incorporate your Twitter, Blogging, Flickr, Del.icio.us, Last.fm, YouTube and other feeds into your biography and timeline. 

Compete Pays Attention To Metrics

Another enhancement to online website metrics from Compete presents an Attention Rank, rating the consumer attention paid to a given domain.

Consumers Pay More Attention To Video Ads

Here’s a stat you’ll find interesting: people are twice as likely to press the "Play" button on a video ad than they are to click a standard JPG or GIF ad. The bad news: they only watch two-thirds of the ad. But they did press "Play."

The information comes from a recent study conducted by digital marketing company DoubleClick.

The study of 300 participants over a six month period showed that consumers were much more interactive with video ads, which makes DoubleClick assume the format is very effective.

Eye Tracking Your Attention Span

The attention span of Internet users has been the subject of many studies, most coming to the conclusion that, on average, people only spend a few seconds on any given site. An eye tracking study from Poynter Online, however, reveals that users who go online searching for news actually spend longer amounts of time in consuming content than their offline counterparts.

More Attention for Web Standards

Seems like web standards and accessibility are continuing to attract attention. Here are a few recent articles I’ve stumbled upon relating to web standards.

Analyzing Attention

Read/Write Web had a good overview the attention economy the other week,written by Alex Iskold and edited by Richard MacManus.  They suggest information overload will be solved through personalization and explain the trust issues of information metadata.  Unfortunately, the analysis is flawed on both the cause and scope of the solution.

Mobile Ads Capture Consumers Attention
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The Online Publishers Association has released a study," Going Mobile: An International Study of Content Use and Advertising on the Mobile Web" finds that the mobile platform is becoming an effective source for content and marketing because of strong growth and consumers paying more attention to advertising.

The study found that 76 percent of all consumers in the US and Western Europe have access to the Web on their mobile device, and one third (32%) use it. When it comes to usage the UK leads with 54 percent followed by the US and Italy both coming in at 41 percent.

Attention Seizing Social Media Marketing Article

An article on SEOmoz written by Jane, ‘How to Leverage Web 2.0 & Social Media Sites to Market Your Brand & Control Your Message‘ covers about thirty sites that one can make use of for marketing.

Jane says about the article:

Play by Rules or Get Unwanted Attention

Whether the rules of any given social media space are written or unwritten, it is important for marketers and communicators entering these spaces to learn them.

Update – Super Proposal

About a month ago, I did a post about a fellow who is working to raise money and media attention in order to secure a sponsor for a marriage proposal during the Super Bowl, “One Super Proposal“.

Maintain Customer Attention Span

With customer attention span becoming shorter and shorter, e-commerce businesses and small online entrepreneurs alike are looking for creative and innovative ways to capture their audience more than ever.

Taatu: Another Virtual World

Second Life is the virtual world that’s getting all the attention these days, especially in the English-speaking world.

The Top Holiday Searches At Sortprice.com

Are “skinny jeans” or “women’s ankle boots” on your holiday shopping list this year? If so, you might be a user of Sortprice.com. According to the shopping search engine, those items appear among the “popular searches this holiday season.”

Sex Sells On Social Networking Sites

Companies have turned to the popularity of online social networking sites to help market their campaigns.

Making the Most Out of Your Spike In Traffic

Recently I asked if your business was ready for sudden attention. I wanted to follow up on that post with some thoughts about what you should do when you get a new influx of traffic. It’s not enough to do business as usual is you want to retain your new visitors. You need to improve to meet the new challenge.

Attention on Second Life

It’s coming thick and fast now – commentary and news on which business is doing what in Second Life.

Your Business – Is it Ready For the Attention?

Is it? Are you sure it’s ready?

“Golden Rules of Blog Etiquette” Writeboard

What are the rules of the road when interacting with people in the blogosphere?

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