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Microsoft Goes Local With AP
The first product of Microsoft's aQuantive acquisition is a combination of MSN Video and Atlas AdManager to create a video ad serving platform for the Associated Press that will enable AP media-member and customer websites to serve up local advertising with local content.
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Search + Social = Better ROI
Are you utilizing search and social media together? According to Lee... -
Yahoo Reveals SEM of Re-Brand
Near the end of September, Yahoo began a new branding campaign in an... -
Marketing in the Age of Google
Former Googler Vanessa Fox has written a book entitled Marketing in...
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