All Posts Tagged Tag: ‘Ask’
About three months ago, Ask joined a tree-planting program created by Dell to offset carbon emissions. Those trees are presumably doing just fine. The bigger piece of news relates to energy-efficient servers the two companies discussed, and those are also on track.
In the past you would remember how I have been talking about wikis over here to reflect how they are some of the most interesting and refreshing social software tools out there to help boost knowledge sharing and collaboration amongst different teams, communities and whatever other groups.
It seems the New York Times search engine optimization efforts are working well–maybe a little too well for some.
Now that more of the NYT’s archives are appearing in Google’s search results, many individuals are finding their past is catching up with them. Worse, it’s the NYT’s version of their past that contains misinformation.
Allow me to be blunt: Ask.com has run some really crappy advertisements in the past few weeks, and there’s no telling how much money the company wasted on that nonsense. Yet Ask has now received a positive review in a very public place: Walter Mossberg’s column.
Ask has a new television commercial. And, yep, it’s . . . disappointing. Yes, the Lisa makes incredible points about how they’re still objectifying the opposite sex and how
googling ogling Kato Kaelin is just plain weird. And yes, their campaign since hiring CB+P has been disjointed and disappointing. But since she’s covered all that so well, I hardly have anything to add. So I’ll quote her:
As Google develops video ID tools for YouTube, its main motivation is likely a desire to avoid lawsuits – some companies just don’t approve of the whole free-video arrangement. But some companies do, and one Australian show even owes much of its success to YouTube.
The Revolution Health website is, in some ways, like many others; it calls itself “a free, comprehensive health and medical information site, specifically designed with the Family’s Chief Medical Officer – women and other caregivers – in mind.” But Revolution Health is actually doing well, thanks largely to Google and Ask.
There has been some useful posts of late that discuss the pracitical methods to get started at developing a new site or blog specifically for affiliate marketing. In particular Aaron Wall discusses practical tips for starting a new site and Dosh Dosh looks at choosing the right blog niche.
There’s a fair amount of commotion surrounding Confused.com; the site, which is “a one-stop shop to help you find out whether you can save money on your car or home insurance this year,” may be accepting acquisition bids of well over $1 billion. And a potential buyer may be InterActiveCorp, the owner of Ask.com.
Everyone likes to feel special, but feeling singled out is a different thing entirely. Several companies seem to have failed to make that distinction in recent days, and now IAC/Ask, Acclaim, and American Airlines are paying the price for it in the public’s eye.
The start of a humorous advertising campaign in England by Ask.com has drawn some lively criticism on the main website for the promotion. We tossed some questions at Greg Ott, Ask’s VP of Marketing, to try and get a better measure of the campaign’s impact.
Everyone knew the obligatory April Fools Day practical jokes were coming. Some were funny. Some were lame. Some were just flat out bizarre. There were, however, a few jewels that separated themselves from the rest of the ordinary April 1st offerings. Here are the pranks that bear honorable mention.
Matt Cutts: The Hack That Wasn’t
Early last week Brian Provost of Scoreboard Media Group posted The First Question You Should Ask Your SEO Consultant. That question according to Brian is “If you can rank a site in lucrative markets, why would you do it for clients instead of for yourself?” It’s an interesting question and one deserving discussion.
Rand Fishkin recently put up a post titled: Wasting Time or Clearly Incompetent – The SEO Consulting Debate. In it Rand refers to a post by Brian Provost at ScoreBoard Media Group titled: The First Question You Should Ask Your SEO Consultant. Brian has since published an update titled: Attack of the SEOmoz Clones: More Thoughts On SEO Consulting.
Here’s the thing about boldness: you’d better have the chops to back it up. While Ask.com’s anti-Google guerrilla marketing campaign in London’s Underground was outed in record time, indexing of its own campaign site was even close to a record.
Ads appearing in the Tube encouraged bystanders to fight Google’s "information monopoly."
We all know Google is cleaning up in the search space, but every so often I’ll check out what the other folks are doing just to see if they are getting close. Today I needed a notary. I work in Palo Alto, so I typed:
Palo Alto notary
Ask.com is based in Oakland, California, and as many people know, the region experienced a minor earthquake late last week. For Ask, this was an opportunity to plug its Earthquake Search. The Ask.com team also took a moment to note one casualty: a Google pen.
Less than a month ago, a Google pen ran out of ink while Scott Grieder, a Group Product Manager at Ask.com, was trying to take notes with it. Ask pointed this out in a witty (and somewhat disparaging) blog post, and now Google has sent its competitor at least one more pen, along with an amusing note of its own.
Google dropped into bed with Samsung, as did Yahoo when they weren’t announcing deals with Opera and a slew of other firms at the start of the CES event in Las Vegas. Microsoft was busy unveiling its Home Server and decidedly not talking much about mobile, leaving me to wonder one thing: where is Ask.com?