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	<title>WebProNews &#187; Ask a Ninja</title>
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		<title>Ask.com Ninjas Its Way To Attention</title>
		<link>http://www.webpronews.com/ask-com-ninjas-its-way-to-attention-2007-06</link>
		<comments>http://www.webpronews.com/ask-com-ninjas-its-way-to-attention-2007-06#comments</comments>
		<pubDate>Thu, 21 Jun 2007 16:04:16 +0000</pubDate>
		<dc:creator>WebProNews Staff</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[Ask]]></category>
		<category><![CDATA[Ask a Ninja]]></category>
		<category><![CDATA[Ask.com]]></category>
		<category><![CDATA[Attention]]></category>
		<category><![CDATA[Federated Media]]></category>
		<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=38637</guid>
		<description><![CDATA[An ad campaign featuring the black-clad shinobi behind the Ask A Ninja videos leads its viewers to special Ask.com Smart Answers and bonus ninja videos.
]]></description>
			<content:encoded><![CDATA[<p>An ad campaign featuring the black-clad shinobi behind the Ask A Ninja videos leads its viewers to special Ask.com Smart Answers and bonus ninja videos.<br />
<span id="more-38637"></span><br />
<a href=http://www.federatedmedia.net/blog/archives/2007/06/ninja_gets_ink.php>Federated Media</a> has bridged the gap between searchers and ninjas for Ask.com. Their ninja-themed ads have been a draw for fans of the <a href=http://www.askaninja.com>Ask A Ninja</a> video blog.</p>
<p>
A <a href=http://www.clickz.com/showPage.html?page=3626219>ClickZ</a> report said the pairing of Ask.com with the Ninja crowd will continue through September. Ask.com appears as a sponsor in the pre-roll for the videos.</p>
<p>
At the end of a clip, the ninja reads an ad while a search term is displayed on the screen. Going to Ask.com and searching for one of these special terms, like <a href=http://www.ask.com/web?q=ningiants&#038;qsrc=0&#038;o=0&#038;l=dir>ningiants</a>, brings up an Ask Smart Answer. </p>
<p>
That is linked to a special bonus video created by the Ask A Ninja clan. The report said they created nine videos and search words for the campaign, which has run for a couple of weeks and lured 8.3 percent of Ask A Ninja&#8217;s viewers to Ask.com.</p>
<p>
&#8220;There isn&#8217;t advertising that is able to drive that kind of response rate. But there certainly is opportunity around the ninja to drive that response rate around himself and his content,&#8221; Federated Media&#8217;s Chas Edwards, chief revenue officer, said in the report.</p>
<p>
Once the ninja campaign has been completed, we have to wonder if Ask.com will do <a href=http://en.wikipedia.org/wiki/Ninjas_versus_Pirates>something with pirates</a> after that.</p>
<p>
<small></small></p>
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