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Arvind Sundararajan Articles

Ex-Googlers Reveal Startup and Google’s Big Weakness
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Having the title Ex-Googler is probably a good thing if you’re in the startup business. Twitter, after all, is run by ex-Googlers. That credibility worked the old hype machine for Cuil, too, until it couldn’t perform. Bindu Reddy and Arvind Sundararajan, ex-Googlers, suggest it’s a bad idea to take on Google where Google is strong—like Cuil did with search—but taking it to Google where it is weak can work.

And so they’ve fairly quietly launched Likaholix in private beta.