articles Articles

Pitching Articles To Trade Publications

According to a recent survey by Patrick Marketing Group, most senior business managers are unhappy with their company’s PR efforts. When asked to rate their company’s effectiveness in PR on a 1 to 10 scale (10 being the highest), the average response was 5.8.

Publishing Your Own Ezine

I receive a lot of email from subscribers wanting to start their own ezine. For those of you who haven’t discovered this “secret” yet, this is one of the most effective online methods of marketing there is.

Produce More Sales from your Email Promotions Five Ways (Part 1)

Do sales come from your ezine regularly? How many well- written articles do you submit per week to Online ezines? How often do you send thank you’s and follow up messages to your different email groups?

Write for Publicity

If you’re looking for a powerful way to get free publicity and build your credibility at the same time, then writing articles may be your answer.

Improve the Link Popularity of your site

Link popularity, i.e. the number of sites which are linking to your site, is an increasingly important factor as far as search engine placement is concerned. Other things remaining the same, more the number of links to your site, higher will be its ranking.

Five Steps to Successful Viral Marketing

I’m sure we’ve all heard of ‘viral marketing’ – the first question is usually ‘What is it?’ (and I won’t insult your intelligence by telling you it’s nothing to do with ill health).

Free advertising with articles in your hand

It doesn’t take a lot to become a writer. Maybe, you would need to be able to write at least correctly in terms of grammar and spelling, but applications program such as Microsoft Words would spell check your document for you. You don’t have to be first in advanced 4 Unit English class in high school to become a success writer.

Windows XP and Networking Your LAN, Part One

One of Microsoft’s goals with Windows XP was to improve your experience when networking personal computers together by automating the task with the Network Setup Wizard. (Start>Control Panel>Network Connections>Network Setup Wizard>follow the menu prompts)

Negative Bytes Can Come Back and Bite You

As most of my business is found through referrals, I received a call from a company that was referred to me by someone at the college where I teach marketing management. They were looking specifically for help in the area of ecommerce (i.e., SQL database programming, shopping cart software, and notably merchant account set-up, which is in my estimation a more daunting task here in Canada when compared to the American banking system).

How to Reap Relative Rewards With Referrals

A recent issue of Global Internet Marketing News (http://linz1.net/GIM.html) reported an interested piece on how word-of-mouth advertising is statistically getting more nods from the online business community let alone the marketplace. Entitled “Word-of-Mouth Drives E-commerce,” the article pulled some interesting facts from a recent three-part study.

Simple Steps to Success

The one thing that I am asked the most is: “How does one successfully market on the web?” The answer that I usually give, one that is as effective, as precise and yet as straightforward as possible, is this (read carefully because it’s the big one)…

Priceless Publicity For The Pennywise

Undeniably, there are innumerable advertising and publicity opportunities, especially free ones, online. And listing all of them, even a good number of them, within the confines of this simple editorial is impossible. But there is a handful of free publicity tactics I have personally used in the last five years that have worked very effectively in my practice.

How To Use Articles To Build Your Affiliate Program

Articles are the perfect promotional tool for your affiliates – they bring in more sales than banners, book covers, and ezine ads. Your affiliates can post them on their website, use them in their newsletter, or turn them into a free eBook.

Helpful Hints for Writing Articles

An interesting question was recently asked of me in one of the Marketing Challenge’s Private Site discussion forums by Yasser Masood, the owner and webmaster of http://www.computerarticles.com/.

Publicity-Producing Posts Pull People

Search engines change all the time, and many of them now charge for the privilege of including your website. So, people often ask me how to gain traffic, beyond search engines and with little to no cost. There are two methods that I’ve used consistently to attract thousands of hits to my website at virtually no cost.

What’s Your Visitor’s UPA?

One of my students made me realize something important.

In fact, his point was so well made because he drove it home using the very idea he was illustrating. While his comment was general in nature, I realized how beautifully it applied to copy … Particularly web copy.

Get High Quality Traffic by Writing Articles

One of the best ways to promote your website is by writing articles that you can post in e-zines, and sites that provide free content to e-zine publishers. This will help you develop credibility and, with time, build a solid customer base. There are a few things to take into account to maximize the effectiveness of this sometimes overlooked marketing technique:

How To Get Free Promotion

(Part 1)

There are many benefits in getting your name exposed by writing articles for the internet. It is one of the best free promotion methods you can use to grow your business. This is a step-by-step lesson on how to write your own promotional articles, and what to do with them once they’ve been written.

Why Write Articles to Publicize your Business?

Reach 1000 to 500,000 targeted buyers every day Online. That’s the best reason I know. Get exposure for contacts, customers or clients. The second best reason is that it’s free. You subscribe to ezines, then submit your short Online articles to your audience. The third reason is that it takes little time to accomplish, maybe 9 hours a week. If you don’t want to do it yourself, you can delegate it to your computer assistant.

Online Promotion Beats Traditional Seven-One (Part 2)

Online Marketing Can Produce 7 times your Profit in Just Five Months

Now that you see the limitations of traditional book marketing, such as speaking to groups and press releases, you may be ready to increase your book sales seven fold by submitting how-to articles to online ezines where thousands a day will see your message and visit your book-selling site.

10 Tips For Promoting Through Ezine Articles

What’s the most powerful marketing technique on the Web? Search Engine positioning? Perhaps. But did you know that some of the most successful web marketers don’t bother much with the Search Engines?