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All Posts Tagged Tag: ‘Armpit of America ad’

New Jersey Disapproves Of Dove’s “Armpit Of America” Ad Campaign

Unilever’s nod to New Jersey backfired as natives and residents of the state expressed their resentment over a prospective billboard ad campaign for the company’s new deodorant product. Dove’s Nutrition Moisture deodorant ad featured an image of a young Caucasian woman with her arm raised and a caption that advised New Jersey residents to be flattered that their hometown is …

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