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	<title>WebProNews &#187; Architecture</title>
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	<link>http://www.webpronews.com</link>
	<description>Breaking News in Tech, Search, Social, &#38; Business</description>
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		<title>Frank Gehry Is Designing the New Facebook Engineering Building</title>
		<link>http://www.webpronews.com/frank-gehry-is-designing-the-new-facebook-engineering-building-2012-08</link>
		<comments>http://www.webpronews.com/frank-gehry-is-designing-the-new-facebook-engineering-building-2012-08#comments</comments>
		<pubDate>Fri, 24 Aug 2012 20:00:16 +0000</pubDate>
		<dc:creator>Josh Wolford</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[campuses]]></category>
		<category><![CDATA[engineering]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[frank gehry]]></category>
		<category><![CDATA[Menlo Park]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=188799</guid>
		<description><![CDATA[Facebook is expanding, and they have just announced that the expansion is being designed by one of the modern icons of architecture. Frank Gehry will be behind the new addition to Facebook&#8217;s Menlo Park campus. You may know Gehry as &#8230;]]></description>
			<content:encoded><![CDATA[<p>Facebook is expanding, and they have <a href="http://www.facebook.com/notes/facebook-menlo-park/unveiling-our-campus-expansion/408653002515369,">just announced</a> that the expansion is being designed by one of the modern icons of architecture.  </p>
<p>Frank Gehry will be behind the new addition to Facebook&#8217;s Menlo Park campus.  You may know Gehry as the guy who built the Guggenheim Museum in Bilboa, Spain and the Walt Disney Concert Hall in L.A. </p>
<p>Gehry, who is known for his ability to create beautiful yet functional spaces, will bring that talent to the new Engineering building.  Facebook says that it will be able to house 3,400 employees when completed.  </p>
<p><img alt="" src="http://cdn.ientry.com/sites/webpronews/article_pics/fbgehry33.jpg" class="aligncenter" width="412" height="274" /></p>
<p>&#8220;It will be a large, one room building that somewhat resembles a warehouse.  Just like we do now, everyone will sit out in the open with desks that can be quickly shuffled around as teams form and break apart around projects.  There will be cafes and lots of micro-kitchens with snacks so that you never have to go hungry.  And we’ll fill the building with break-away spaces with couches and whiteboards to make getting away from your desk easy,&#8221; says Everett Katigbak, Facebook&#8217;s Environmental Design Manager. </p>
<p>The outside will feature an eco-friendly space filled with trees and a rooftop garden on top of the structure.</p>
<p>Employees will be able to travel between the current campus and the expansion via underground tunnel (cool).    </p>
<p>Facebook says they plan to break ground on the addition in early 2013.</p>
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		<title>3D Printer Creates The Perfect Sand Sculpture</title>
		<link>http://www.webpronews.com/3d-printer-creates-the-perfect-sand-sculpture-2012-08</link>
		<comments>http://www.webpronews.com/3d-printer-creates-the-perfect-sand-sculpture-2012-08#comments</comments>
		<pubDate>Wed, 08 Aug 2012 16:30:18 +0000</pubDate>
		<dc:creator>Zach Walton</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[3D printers]]></category>
		<category><![CDATA[3d printing]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Stone Spray]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=185987</guid>
		<description><![CDATA[You may recall a promising 3D printing project from a few weeks ago that hopes to build houses in less than 24 hours. It&#8217;s called Contour Crafting and it would use a giant 3D printer that would put down all &#8230;]]></description>
			<content:encoded><![CDATA[<p>You may recall a <a href="http://www.webpronews.com/your-next-home-may-be-constructed-with-a-3d-printer-2012-07">promising 3D printing project</a> from a few weeks ago that hopes to build houses in less than 24 hours. It&#8217;s called Contour Crafting and it would use a giant 3D printer that would put down all the layers of a house from the foundation to the roof with just a simple 3D printer set up. Contour Crafting may have a bit of competition now from the equally amazing Stone Spray. </p>
<p><a href="http://www.stonespray.com/">Stone Spray</a> is a 3D printing system that combines sand and soil to build architectural designs. The project is headed by a group of students at the Institute for Advanced Architecture of Catalonia. While you could build a killer sandcastle with the technology, it&#8217;s far more ambitious than that. They hope to one day construct buildings and bridges using the material. </p>
<p>Their ambitions may just be realized, and soon, thanks to the materials they use. It only uses sand and soil, but the resulting combination is as strong as concrete. It also has one trump card that other 3D printing systems have yet to implement. It can print in multiple directions so complex designs are entirely possible. </p>
<p>Like all ambitious 3D printing projects, this is still in the small object stage. They can&#8217;t start implementing the technology on a large scale just yet, but it&#8217;s coming. Just like Contour Crafting, Stone Spray may help build houses in low-income communities and third-world countries. By eliminating the risk posed by regular construction and requiring only the energy created by solar panels, we might just have the first renewable construction system on our hands. </p>
<p>Check out Stone Spray in action below. It can already build awesome sand sculptures.  </p>
<p><iframe src="http://player.vimeo.com/video/46765251?title=0&amp;byline=0&amp;portrait=0&amp;color=12e0be" width="616" height="347" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe>
<p><a href="http://vimeo.com/46765251">Stone Spray Project</a> from <a href="http://vimeo.com/stonespray">Stone Spray</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>[h/t: <a href="http://www.treehugger.com/gadgets/stone-spray-3d-printing-architecture.html">Tree Hugger</a>]</p>
<p>[<a href="http://www.stonespray.com/sand-wall/">Image Credit</a>]</p>
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		<title>Ludwig Mies van der Rohe: 126th Birthday Celebrated with Google Doodle</title>
		<link>http://www.webpronews.com/ludwig-mies-van-der-rohe-126th-birthday-google-doodle-2012-03</link>
		<comments>http://www.webpronews.com/ludwig-mies-van-der-rohe-126th-birthday-google-doodle-2012-03#comments</comments>
		<pubDate>Tue, 27 Mar 2012 13:00:32 +0000</pubDate>
		<dc:creator>Josh Wolford</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Doodle]]></category>
		<category><![CDATA[Ludwig Mie van der rohe]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=127771</guid>
		<description><![CDATA[German architect Ludwig Mies van der Rohe (commonly called Mies) is connected to the phrase &#8220;less is more.&#8221; One of the truly influential figures in modern architecture, Mies called his simplistic but elegant designs &#8220;skin and bones&#8221; architecture. Today&#8217;s Google &#8230;]]></description>
			<content:encoded><![CDATA[<p>German architect Ludwig Mies van der Rohe (commonly called Mies) is connected to the phrase &#8220;less is more.&#8221;  One of the truly influential figures in modern architecture, Mies called his simplistic but elegant designs &#8220;skin and bones&#8221; architecture. Today&#8217;s Google Doodle, a Googlized version of one of Mies&#8217; most enduring works, celebrates his 126th birthday.</p>
<p>Mies was born in 1886, and began his architectural career in 1908 when he became an apprentice at the studio of Peter Behrens.  There, he worked side by side with other modern architecture pioneers Walter Gropius and Le Corbusier.  In the 1930s, he worked as the last director of the Bauhaus, the &#8220;German School of Building&#8221; that was actually opened by Gropius.  </p>
<p>In 1937, he came to the United States and wast tapped to head the architecture department at the Illinois Institute of Technology (IIT).  He worked from Chicago for his whole 31-year career in America.  Here&#8217;s what the <a href="http://www.miessociety.org/">IIT has to say</a> about his vision, on his birthday:</p>
<blockquote><p><em>Mies van der Rohe believed that architecture should expressed the essence of its civilization &#8211; that the same things guiding our lives should build our homes, museums and offices. His buildings speak to our hope for simplicity, shaping our lived environment, and in doing so, illuminating life itself. Today we celebrate this legacy.</em></p></blockquote>
<p>Today&#8217;s Google Doodle is modeled after one of his most famous buildings &#8211; Crown Hall.  It is currently the home to the College of Architecture at his beloved IIT.  The building encapsulates Mies&#8217; style &#8211; a 220&#8242; by 120&#8242; rectangle with a sparse steel frame and glass panes.  The top floor is one giant space, what he called a &#8220;universal space.&#8221;</p>
<p><img src="http://cdn.ientry.com/sites/webpronews/article_pics/crownhall1.jpg" alt="" /></p>
<p>It was completed in 1956 and added to the National Register of Historic Places in 2005.  </p>
<p><iframe width="616" height="343" src="http://www.youtube.com/embed/EYCzvPglCeQ" frameborder="0" allowfullscreen></iframe></p>
]]></content:encoded>
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		<title>Google Maps Now Has 45° Views For Some Cities</title>
		<link>http://www.webpronews.com/google-maps-45-2012-01</link>
		<comments>http://www.webpronews.com/google-maps-45-2012-01#comments</comments>
		<pubDate>Tue, 24 Jan 2012 16:28:57 +0000</pubDate>
		<dc:creator>Drew Bowling</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[maps]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=91785</guid>
		<description><![CDATA[Google Maps is an amazing tool for inspecting the lay-out of cities and using the satellite view gives you a realistic visualization of what the city actually looks like. However, the 90° view of building-tops causes everything in the map &#8230;]]></description>
			<content:encoded><![CDATA[<p>Google Maps is an amazing tool for inspecting the lay-out of cities and using the satellite view gives you a realistic visualization of what the city actually looks like. However, the 90° view of building-tops causes everything in the map to be indistinguishable and, were it not for the labels, it&#8217;s doubtful you&#8217;d ever see a building you recognize.</p>
<p>Google&#8217;s remedied that problem (to an extent) with <a href="http://google-latlong.blogspot.com/2012/01/new-45-imagery-available-for-24-cities.html">the addition</a> of 45° views to 24 cities (14 in the United States, 7 throughout the rest of the world) that give you a much more recognizable view of the cityscapes. With this new 45° imagery, Maps users can now see the architecture of buildings with much more stunning detail. For instance, let&#8217;s compare the 45° and 90° views of Ulm Minster, a Gothic cathedral in Ulm, Germany. Here it is seen at 90°:</p>
<p><img alt="" src="http://cdn.ientry.com/sites/webpronews/pictures/ulmminister90.jpg" title="Commencing countdown engines on" class="aligncenter" width="100%" /></p>
<p>And here it is in greater splendor (at the same magnification) at 45°:</p>
<p><img alt="" src="http://cdn.ientry.com/sites/webpronews/pictures/ulmminister45.jpg" title="Check ignition and may god&#039;s love be with you" class="aligncenter" width="100%" /></p>
<p>The difference in quality is jarring. Like, how did any of us make any functional use of Google Maps in that 90° rendering? The beauty and depth of that cathedral is breath-taking in the 45° angle, whereas that 90° angle looks like the remains of some boot-squashed techno-beetle.</p>
<p>You can still toggle between 45° and 90° via the menu in the upper-right corner (but after demonstrating the dramatic difference above, why would you want to?). Google seems to know that you will want to primarily use the 45° view because if a city is included in the update, the satellite view will automatically switch to the 45° view once you&#8217;ve zoomed in far enough. Also, before you get ahead of yourself, you won&#8217;t be able to orbit around objects &#8211; you only get one 45° view of cities.</p>
<p>Satellite view on Maps, have to zoom in so far before it automatically toggles to 90 degree to 45 degree view. You can adjust this in the options menu that hangs in the upper-right corner of the map.</p>
<p>For instance, this is you flying over Baiona, Spain:</p>
<p><iframe width="425" height="350" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" src="http://maps.google.com/?ie=UTF8&amp;ll=42.125122,-8.85188&amp;spn=0.006471,0.005906&amp;t=h&amp;z=18&amp;vpsrc=6&amp;output=embed"></iframe><br /><small><a href="http://maps.google.com/?ie=UTF8&amp;ll=42.125122,-8.85188&amp;spn=0.006471,0.005906&amp;t=h&amp;z=18&amp;vpsrc=6&amp;source=embed" style="color:#0000FF;text-align:left">View Larger Map</a></small></p>
<p>This is you flying over Ulm, Germany:</p>
<p><iframe width="425" height="350" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" src="http://maps.google.com/maps?hl=en&amp;sll=48.398234,9.992537&amp;sspn=0.003035,0.006663&amp;vpsrc=6&amp;t=h&amp;ie=UTF8&amp;source=embed&amp;ll=48.400708,9.992515&amp;spn=0.000724,0.000738&amp;z=21&amp;output=embed"></iframe><br /><small><a href="http://maps.google.com/maps?hl=en&amp;sll=48.398234,9.992537&amp;sspn=0.003035,0.006663&amp;vpsrc=6&amp;t=h&amp;ie=UTF8&amp;source=embed&amp;ll=48.400708,9.992515&amp;spn=0.000724,0.000738&amp;z=21" style="color:#0000FF;text-align:left">View Larger Map</a></small></p>
<p>Here&#8217;s Memphis, TN &#8211; try to find Elvis Presley&#8217;s Heartbreak Hotel:</p>
<p><iframe width="425" height="350" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" src="http://maps.google.com/maps?f=q&amp;source=s_q&amp;hl=en&amp;geocode=&amp;q=Graceland,+Memphis,+TN&amp;aq=1&amp;oq=graceland&amp;sll=35.136054,-90.026951&amp;sspn=0.16144,0.188999&amp;vpsrc=6&amp;ie=UTF8&amp;hq=Graceland,+Memphis,+TN&amp;ll=35.051043,-90.026693&amp;spn=0.01827,0.032015&amp;t=h&amp;output=embed"></iframe><br /><small><a href="http://maps.google.com/maps?f=q&amp;source=embed&amp;hl=en&amp;geocode=&amp;q=Graceland,+Memphis,+TN&amp;aq=1&amp;oq=graceland&amp;sll=35.136054,-90.026951&amp;sspn=0.16144,0.188999&amp;vpsrc=6&amp;ie=UTF8&amp;hq=Graceland,+Memphis,+TN&amp;ll=35.051043,-90.026693&amp;spn=0.01827,0.032015&amp;t=h" style="color:#0000FF;text-align:left">View Larger Map</a></small></p>
<p>If this is the direction that Google Maps is going with their their near-earth satellite views, then I can&#8217;t until they&#8217;re able to expand the imagery to cover the rest of the planet. </p>
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		<title>You Could Be Incepted Soon</title>
		<link>http://www.webpronews.com/you-could-be-incepted-soon-2011-12</link>
		<comments>http://www.webpronews.com/you-could-be-incepted-soon-2011-12#comments</comments>
		<pubDate>Wed, 21 Dec 2011 21:55:36 +0000</pubDate>
		<dc:creator>Drew Bowling</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Dreams]]></category>
		<category><![CDATA[inception]]></category>
		<category><![CDATA[jack donaghy]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Yale]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=85645</guid>
		<description><![CDATA[We&#8217;ve already said that it&#8217;s only a matter of time before we&#8217;re just uploading knowledge into our noggins in order to learn everything from origami to piano so the next logical step in humanity&#8217;s quest to be &#8220;just like in &#8230;<br /><a href="http://aj.600z.com/aj/136480/0/cc?z=1"><img src="http://aj.600z.com/aj/136480/0/vc?z=1&dim=105992&kw=&click=" width="615" height="80" border="0"></a>]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve already said that it&#8217;s only a matter of time before we&#8217;re just <a href="http://www.webpronews.com/learning-the-piano-or-kung-fu-without-knowing-how-to-do-either-2011-12">uploading knowledge</a> into our noggins in order to learn everything from origami to piano so the next logical step in humanity&#8217;s quest to be &#8220;just like in the movies&#8221; would be a scourge of mind-thievery.</p>
<p>In other words, cue the intense music because researchers at Yale think it&#8217;s only a matter of time before people are able to use lucid dreams to not just learn abilities but possibly invade the dreams of others.</p>
<p>According to <a href="http://www.dailymail.co.uk/sciencetech/article-2077185/Inception-reality-People-teach-new-skills-dreams.html?ITO=1490">The Daily Mail</a>, Yale researcher Robert Morgan thinks these regions of the brain can be accessed for improved social control and decision-making. &#8220;We know that by engaging circuits in the brain we can change its architecture,&#8221; Morgan says. The Daily Mail continues:</p>
<p><em>Being in command of dreams opens up opportunities to manipulate them for learning and training &#8211; although it may not be quite as precise as learning to play the violin while asleep. Instead, &#8216;lucid dreamers&#8217; can control areas of their brain to open up and &#8216;learn&#8217; while they sleep. What&#8217;s more, it seems that merely being a lucid dreamer seems to give you an advantage.</em></p>
<p>So as the subtitle above suggests, take a hint from Mr. Jack Donaghy:</p>
<p><iframe width="640" height="360" src="http://www.youtube.com/embed/3rp35t7axV4" frameborder="0" allowfullscreen></iframe></p>
<p>Because the next time you doze off on a plane you may wake up with a stirring hunger for some kung-fu robbery. Be careful, readers.</p>
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		<title>Apple&#8217;s New Campus Knocked as &#8220;Retrograde Cocoon&#8221;</title>
		<link>http://www.webpronews.com/apples-new-campus-knocked-as-retrograde-cocoon-2011-09</link>
		<comments>http://www.webpronews.com/apples-new-campus-knocked-as-retrograde-cocoon-2011-09#comments</comments>
		<pubDate>Mon, 12 Sep 2011 16:01:27 +0000</pubDate>
		<dc:creator>Josh Wolford</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[campuses]]></category>
		<category><![CDATA[Cupertino]]></category>
		<category><![CDATA[steve jobs]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=75795</guid>
		<description><![CDATA[Apple&#8217;s proposed new headquarters in Cupertino, California is a giant 2.8 million square foot ring, complete with state-of-the-art curved glass windows and a massive emphasis on landscaping. In his presentation to the Cupertino city council in June, Steve Jobs said &#8230;]]></description>
			<content:encoded><![CDATA[<p>Apple&#8217;s <a href="http://www.webpronews.com/steve-jobs-presents-apples-new-hq-to-cupertino-city-council-2011-06">proposed new headquarters in Cupertino</a>, California is a giant 2.8 million square foot ring, complete with state-of-the-art curved glass windows and a massive emphasis on landscaping.  In his presentation to the Cupertino city council in June, Steve Jobs said that the new campus could house over 12,000 people and over 7,000 trees.  </p>
<p>And according to L.A. Times Architecture critic Christopher Hawthorne, it will be a &#8220;retrograde cocoon.&#8221;  </p>
<p>In a piece published over the weekend, <a href="http://articles.latimes.com/2011/sep/10/entertainment/la-ca-applehq-20110911">Hawthorne discusses</a> his perceived problems with the expansive new campus.  He uses Steve Job&#8217;s proclamation that the new building would be &#8220;like a spaceship landed&#8221; to criticize the proposed campus as &#8220;doggedly old-fashioned.&#8221;</p>
<blockquote><p><em>Though the planned building has a futuristic gleam — Jobs told the council &#8220;it&#8217;s a little like a spaceship landed&#8221; — in many ways it is a doggedly old-fashioned proposal, recalling the 1943 Pentagon building as well as much of the suburban corporate architecture of the 1960s and &#8217;70s. And though Apple has touted the new campus as green, its sprawling form and dependence on the car make a different argument.  </em></p></blockquote>
<p>Not only is he critical of the design and the implied anti-green effects of the new campus, but he also criticizes the Cupertino city council for not pressing Jobs enough on the details behind the new project.</p>
<p>At Jobs&#8217; initial proposal, the city council appeared giddy with excitement.  This led to a lot of chatter about their &#8220;fanboy&#8221; reactions to Jobs.  Hawthorne asks why the council didn&#8217;t press Jobs about the actual architect behind the project.  He discusses Jobs&#8217; tight-lipped practices when it comes to design, saying &#8211; </p>
<blockquote><p><em>In his appearance before the City Council he said Apple had &#8220;hired some great architects to work with — some of the best in the world, I think.&#8221; But he never mentioned the high-wattage name of Norman Foster or the London firm Foster + Partners, whose logo is stamped on the preliminary plans for the campus. (Those plans are available for download on Cupertino&#8217;s website, cupertino.org.)</p>
<p>It is a measure of Jobs&#8217; tight grip on Apple&#8217;s reputation for in-house design innovation that even after hiring a celebrity architect like Foster he would keep that architect&#8217;s name under wraps; even now, three months after Jobs took the plans public in that council meeting, the Apple press office refuses to confirm that Foster + Partners indeed designed the project.</em></p></blockquote>
<p>You can see Job&#8217;s proposal and the council&#8217;s reaction in this video -</p>
<p><iframe width="616" height="492" src="http://www.youtube.com/embed/gtuz5OmOh_M" frameborder="0" allowfullscreen></iframe></p>
<p>In a nutshell, Hawthorne&#8217;s criticism is that the new campus &#8220;wraps its workers in a suburban setting,&#8221; away from the connection of the city.  The new campus can be described as isolated and disengaged from civic space.  Does the city council&#8217;s &#8220;enthusiasm&#8221; for the new project serve as a promotion of a &#8220;car-dependent approach to city and regional planning&#8221; that was good in the 70&#8242;s, but not so good anymore?  </p>
<p>It&#8217;s all about connection, or in this case, the lack therof -</p>
<blockquote><p><em>Still, the new Apple campus, which the company describes as &#8220;a serene and secure environment&#8221; for its employees, keeps itself aloof from the world around it to a degree that is unusual even in a part of California dominated by office parks. The proposed building is essentially one very long hallway connecting endlessly with itself.</em></p></blockquote>
<p>What do you think?  Does a huge suburban campus like the one proposed by Apple promote isolation?   </p>
<p>Read more about the actual plans at <a href="http://www.cupertino.org/index.aspx?page=1107">cupertino.org</a>.  </p>
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		<title>Moscow&#8217;s Saint Basil&#8217;s Cathedral Gets Google Doodled</title>
		<link>http://www.webpronews.com/moscows-saint-basils-cathedral-gets-google-doodled-2011-07</link>
		<comments>http://www.webpronews.com/moscows-saint-basils-cathedral-gets-google-doodled-2011-07#comments</comments>
		<pubDate>Tue, 12 Jul 2011 16:44:39 +0000</pubDate>
		<dc:creator>Josh Wolford</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Doodle]]></category>
		<category><![CDATA[Moscow]]></category>
		<category><![CDATA[Red Square]]></category>
		<category><![CDATA[Russia]]></category>
		<category><![CDATA[St. Basil's Cathedral]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=70644</guid>
		<description><![CDATA[It has many names &#8211; Cathedral of the Protecting Veil of the Mother of God, Cathedral of St. Vasily the Blessed, and of course St. Basil&#8217;s Cathedral to most English speakers. But whatever you call it, the beautiful Russian church &#8230;]]></description>
			<content:encoded><![CDATA[<p>It has many names &#8211; Cathedral of the Protecting Veil of the Mother of God, Cathedral of St. Vasily the Blessed, and of course St. Basil&#8217;s Cathedral to most English speakers.  But whatever you call it, the beautiful Russian church is the subject of today&#8217;s Google Doodle.</p>
<p>The Cathedral, which sits in Moscow&#8217;s Red Square, has been part of the Kremlin and Red Square UNESCO World Heritage Site since 1990.  It was begun in 1555 at the behest of Ivan the Terrible and completed in 1561, and is celebrating its 450th anniversary.</p>
<p>Here&#8217;s how it is described on its official site, <a href="http://www.saintbasil.ru/en/index.html">saintbasil.ru</a> -</p>
<blockquote><p><em>It is for nearly 450 years now that this architectural ensemble of inimitable beauty and grandeur has been filling our hearts with joy, excitement and pride.</em></p>
<p><em>The Cathedral of the Protecting Veil of the Mother of God upon the Moat was built in fulfillment of a vow made by Czar Ivan the Terrible before his campaign against Kazan in 1552 and with the blessing of Metropolitan Makary. The cathedral was constructed under the supervision of Russian master builders Postnik and Barma in 1555-1561. Uniquely conceived by Metropolitan Makary, the cathedral was to epitomize the image of the Holy City of Jerusalem.</em></p>
<p><em> </em><em></em><em>As a result, its nine churches, most of which were consecrated in memory of major events of the victorious Kazan campaign, were built on a single foundation. </em></p></blockquote>
<p>It has been secularized and now operates as a state museum.</p>
<p>Here&#8217;s a photo from <a href="http://en.wikipedia.org/wiki/File:Saint_Basil_Moscow_crop.jpg">Wikipedia</a> -</p>
<p style="text-align: center;"><img class="aligncenter" src="http://images.ientrymail.com/webpronews/article_pics/stbasilreal1.jpg" alt="" width="350" height="445" /></p>
<p>And here&#8217;s an <a href="http://legoexpress.tumblr.com/post/1351936575/st-basils-cathedral-by-arthur-gugick">awesome Lego version</a> -</p>
<p style="text-align: center;"><img class="aligncenter" title="St Basil's Cathedral Lego" src="http://images.ientrymail.com/webpronews/article_pics/stbasillego.jpg" alt="" width="350" height="397" /></p>
<p>Also, here&#8217;s some YouTube video from inside the cathedral -</p>
<p><iframe width="616" height="492" src="http://www.youtube.com/embed/6qkOwyvQ4bE" frameborder="0" allowfullscreen></iframe></p>
<p>What do you think of today&#8217;s St. Basil&#8217;s Google Doodle?  How does it rate in comparison to <a href="http://www.webpronews.com/les-paul-google-doodle-now-forever-playable-2011-06">other</a> <a href="http://www.webpronews.com/panda-google-earth-day-doodle-2011-04">recent</a> <a href="http://www.webpronews.com/latest-google-doodle-celebrates-charlie-chaplin-2011-04">Google</a> <a href="http://www.webpronews.com/google-doodle-celebrates-martha-graham-2011-05">Doodles</a>?  Let us know what you think.  </p>
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		<title>SES &#8211; Successful Site Architecture</title>
		<link>http://www.webpronews.com/ses-successful-site-architecture-2007-08</link>
		<comments>http://www.webpronews.com/ses-successful-site-architecture-2007-08#comments</comments>
		<pubDate>Wed, 22 Aug 2007 19:51:08 +0000</pubDate>
		<dc:creator>Stoney deGeyter</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Guidelines]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SES]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=39948</guid>
		<description><![CDATA[<p><strong>Fundamentals Track, Tuesday 4:45 - 6:00 PM<br />
]]></description>
			<content:encoded><![CDATA[<p><strong>Fundamentals Track, Tuesday 4:45 &#8211; 6:00 PM<br />
<span id="more-39948"></span><!--sessj07--> Successful Site Architecture</strong></p>
<p><em>Moderator: Barbara C. Coll</em>, CEO, <a href="http://www.webmama.com/">WebMama.com</a><br />
<em>Matthew Bailey</em>, President, <a href="http://www.sitelogicmarketing.com/">Site logic Marketing</a><br />
<em>Derrick Wheeler</em>,  Senior Search Strategist, <a href="http://www.acxiomdigital.com/">Acxiom Digital</a></p>
<p><img src="http://images.ientrymail.com/webpronews/articlepictures/SES076.jpg" alt="Successful Site Architecture" title="Successful Site Architecture" /></p>
<p>Of all the sessions today this is the one I am most looking forward to. I believe site architecture is one of the most important aspects of SEO. Actually, it&rsquo;s about making your site search engine friendly&hellip; SEO comes later but you can&rsquo;t SEO effectively without being search engine friendly first. Barbara Coll pointed out a site that she said has the best site architecture she&rsquo;s ever seen. I took a quick look and, um, well, respectfully disagree. I saw a number of things that were not very search friendly. But maybe she doesn&rsquo;t get on the web much!</p>
<p><strong>Derrick Wheeler</strong> starts off with some of the basics of the site architecture. He gives us the code for links and what search engines see. He points out good and bad links from a search crawler perspective. He says some JavaScript links can be spidered, but you&rsquo;re at risk if you rely on the search engine being able to figure things out. You&rsquo;re better off ensuring that you use all html links.</p>
<p>Derrick talks about linking inconsistently can hurt by creating dupe content and a poor user experience. You want to make sure that the URL to get to any one produce (regardless of how the user gets to that product) is consistent. This is especially important in regard to using breadcrumbs. Using breadcrumbs that pull dynamically from the way the user got to the page you can get all screwed up. You&rsquo;re best keeping your breadcrumbs consistent as well as your URLs. Derrick presented a whole lot of other information, all excellent and useful, but more than I can cover here.</p>
<p><strong>Matt Baily</strong> is up next. Matt says that the goal of successful site architecture is to get the search engines to your site before you think about doing (or completing) even a single search engine submission. SE submission should be removed from the vocabulary.</p>
<p>It&rsquo;s important to read through the <a href="http://www.google.com/support/webmasters/bin/answer.py?hl=en&amp;answer=35769">Google Guidelines</a> and refer back to them for changes as well as checking out the <a href="http://www.w3.org/TR/WAI-WEBCONTENT/">accessibility guidelines</a> from the W3c. Matt answers the question whether validated code or CSS help a site rank higher. He says there is an indirect benefit in that it helps the search engines focus on the information that is valuable to them and that it can be adequately indexed.</p>
<p>Great session with loads of good information. Much of this reinforced some of the stuff we already knew and have been doing but provides us with a better platform of knowledge. If you have time for a shameless plug, you can purchase a pretty stellar <a href="http://www.polepositionmarketing.com/business-intelligence/usability-analysis.php">site architectural and usability report</a> from Pole Position Marketing that will easily help you save far more than the money you&rsquo;ll invest in the report itself.</p>
<p><a href="http://www.emarketingperformance.com/:/1595/search-marketing/sessj-successful-site-architecture/#comments" title="Comment on SES">Comments</a></p>
<p>Tag: </p>
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		<title>Google Earth To Showcase Beautiful Buildings</title>
		<link>http://www.webpronews.com/google-earth-to-showcase-beautiful-buildings-2007-04</link>
		<comments>http://www.webpronews.com/google-earth-to-showcase-beautiful-buildings-2007-04#comments</comments>
		<pubDate>Tue, 24 Apr 2007 22:28:31 +0000</pubDate>
		<dc:creator>Doug Caverly</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[AIA]]></category>
		<category><![CDATA[America]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Buildings]]></category>
		<category><![CDATA[Earth]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[google earth]]></category>
		<category><![CDATA[House]]></category>
		<category><![CDATA[Opera]]></category>
		<category><![CDATA[Sydney]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=37224</guid>
		<description><![CDATA[<p>Architecture is one of those subjects that appeals, on some level, to just about everybody; from your basic suburban house to St. Basil&#8217;s Cathedral, it&#8217;s just too entwined in our lives to go unnoticed.&#160; Now architecture is being noticed by Google Earth - The American Institute of Architects (AIA) has helped design two new 3D layers for the software.<br />
]]></description>
			<content:encoded><![CDATA[<p>Architecture is one of those subjects that appeals, on some level, to just about everybody; from your basic suburban house to St. Basil&rsquo;s Cathedral, it&rsquo;s just too entwined in our lives to go unnoticed.&nbsp; Now architecture is being noticed by Google Earth &#8211; The American Institute of Architects (AIA) has helped design two new 3D layers for the software.</p>
<p>RK Stewart, president of the <a title="Google Earth Collaborates With AIA" href="http://www.aia.org/">AIA</a>, seems extraordinarily pleased about the arrangement.&nbsp; &ldquo;I&rsquo;m ecstatic to announce our partnership with Google Earth to launch these new layers in celebration of our the 150th anniversary,&rdquo; he wrote on the <a title="New Google Earth Architecture Layers" href="http://googleblog.blogspot.com/2007/04/new-3-d-layers-from-aia-on-google-earth.html">Official Google Blog</a>.&nbsp; Stewart also encouraged users &ldquo;to explore architecture&rsquo;s most popular structures and take away some ideas to help enhance the communities we live in.&rdquo;</p>
<p>That may not be practical &#8211; I&rsquo;m not sure how many rural towns can pony up for their very own version of the <a title="Great Australian Architecture" href="http://en.wikipedia.org/wiki/Sydney_opera_house">Sydney Opera House</a>.&nbsp; Still, there&rsquo;s a lot of neat stuff out there, and the new Google Earth layers provide a great way to find it.&nbsp; As Stewart noted, many of the points of interest on those layers even qualify as &ldquo;<a title="Americans Pick Favorite Architecture" href="http://www.favoritearchitecture.org/">America&rsquo;s Favorite Architecture</a> . . .&nbsp; (as selected though a national poll announced earlier this year).&rdquo;</p>
<p>For still more information on the project, users can turn to a YouTube video posted by &ldquo;AIA150Google.&rdquo;&nbsp; The clip gives some background and technical information, but, to be honest, your time is probably better spent looking at the actual buildings.</p>
<p>The new layers will allow you to look at 150 different structures, &ldquo;including many with just created 3-D models of the buildings, ballparks, bridges, and memorials that characterize architecture in the eyes of Americans.&rdquo;&nbsp; So have at it.&nbsp; Just don&rsquo;t set your heart on building another <a title="American Architecture" href="http://en.wikipedia.org/wiki/Thomas_Jefferson_Memorial">Thomas Jefferson Memorial</a>.</p></p>
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		<title>SL, Open Source and Franchising</title>
		<link>http://www.webpronews.com/sl-open-source-and-franchising-2007-01</link>
		<comments>http://www.webpronews.com/sl-open-source-and-franchising-2007-01#comments</comments>
		<pubDate>Tue, 09 Jan 2007 14:18:45 +0000</pubDate>
		<dc:creator>Savio Rodrigues</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[CNET]]></category>
		<category><![CDATA[Franchising]]></category>
		<category><![CDATA[Open Source]]></category>
		<category><![CDATA[Second Life]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=34252</guid>
		<description><![CDATA[Interesting news that Linden Labs have open sourced the <a href="http://secondlife.com/" class="bluelink">Second Life</a> client source code under GPLv2.
]]></description>
			<content:encoded><![CDATA[<p>Interesting news that Linden Labs have open sourced the <a href="http://secondlife.com/" class="bluelink">Second Life</a> client source code under GPLv2.</p>
<p>Why open source the client? Well, with <a href="http://secondlife.com/whatis/economy_stats.php" class="bluelink">2.4mil residents, 800,000 who have logged in during the past 60 days</a>, the <b><i>value of Second Life is in the community</i></b>, not necessarily the code. Today&#8217;s move helps drive community growth.</p>
<p>I found 2 very interesting points when reading the <a href="http://blog.secondlife.com/2007/01/08/embracing-the-inevitable/" class="bluelink">Linden blog post</a> about the client open sourcing.<br />
<blockquote><i>&#8220;A lot of the Second Life development work currently in progress is focused on building the Second Life Grid &#8211; a vision of a globally interconnected grid with clients and servers published and managed by different groups.&#8221;</i></p></blockquote>
<p>This seems like a great play by Linden. Let other groups publish and manage Second Life servers in different geographic regions, (as long as you&#8217;re approved to do so by Linden I would imagine). Borrowing from a recent <a href="http://saviorodrigues.wordpress.com/2007/01/02/choice-franchising-future-competition/#comments" class="bluelink">discussion</a> with <a href="http://robertogaloppini.net/" class="bluelink">Roberto Galoppini</a>, Linden appears like they&#8217;re becoming a <a href="http://robertogaloppini.net/2007/01/08/open-source-franchising-more/" class="bluelink">open source franchisor</a>.</p>
<p>After reading <a href="http://news.com.com/2102-1043_3-6080186.html?tag=st.util.print" class="bluelink">this CNet article on Linden&#8217;s architecture</a>, I think it makes a lot of sense for Linden to enable other (approved?) groups to publish and mange Second Life servers. According to the article, Second Life servers handle a maximum of 3 users per server at peak load. This is compared to 116 users per server over at <a href="http://eqplayers.station.sony.com/" class="bluelink">EverQuest 2</a>. Linden&#8217;s server architecture uses cheap servers that can be thrown into the server pool, just like Google&#8217;s approach. But with a growing user base and <a href="http://news.com.com/Power+could+cost+more+than+servers,+<a href="http://plus.google.com/106496588763497046416/" title="WPWidgets Google Plus Search Directory">Google+</a>warns/2100-1010_3-5988090.html&#8221; class=&#8221;bluelink&#8221;>increasing electricity</a> and real estate (to host the servers) costs, could Linden have realized that franchising the publishing and managing of Second Life servers may be a more profitable venture? Linden is already spending $$ on developing the software and has a large community, the latter of which is a <i>strong control point</i>. So why keep spending on the low-value aspect of managing servers (i.e. weak control point)?</p>
<p>The second interesting point in the post:<i><br />
<blockquote>&#8220;At Linden, we have always been strong advocates of the use of open standards and the advantages of using open source products. Though Second Life makes abundant use of non-standard technologies, our basic UDP protocol message system for example, we rely on open standards and open source implementations when appropriate and available.&#8221;</p></blockquote>
<p></i><a href="http://blogs.zdnet.com/open-source/?p=898" class="bluelink">Takes us back to the question</a> of whether the use of open-standards is a necessary requirement to be classified an &#8220;open source&#8221; product.</p>
<p><i>PS: As with everyone, I&#8217;m hearing more about Second Life every day. And as with those of us that hear about it, but haven&#8217;t tried it, I have a difficult time doing everything I need to do in my First Life. Which is why I don&#8217;t know when I&#8217;ll get around to trying Second Life.</i></p>
<p><a href="http://saviorodrigues.wordpress.com/2007/01/08/second-life-open-source-and-franchising/#comments" class="bluelink">Comments</a></p>
<p>Tag:     </p>
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<p>I am taking a semi-break from IBM life as I return to finish a PhD in Industrial Engineering.  I&#8217;ve held roles in market intelligence, strategy and product management.  I&#8217;m ex-product manager of IBM WAS Community Edition, and <a href="http://saviorodrigues.wordpress.com/">blog</a> about enterprise open source topics. </p>
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