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Arbitron Articles

Nearly Half Of Americans Use Social Media

The percentage of Americans age 12 and older who have a profile on one or more social networking sites has reached almost half (48%) of the population in 2010, double the amount from two years ago (24% in 2008), according to a new survey from Arbitron and Edison Research.

Nearly Half Of Americans Say Newspapers Will Disappear
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Nearly half (49%) of Americans agree with the statement "In the future, there will be no more newspapers because everyone will be getting their news over the Internet," according to a new survey from Arbitron and Edison Research.

This is a significant increase compared with results from just three years ago when only 27 percent agreed with the same statement.
Bill-Rose-Arbitron

More People Listening To Online Radio At Work
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An increasing number of American workers are listening to online radio while at work according to Arbitron/Edison Media Research.

The number of people who listen to the radio online has increased from 12 percent in 2007 to 20 percent in 2008. During the same period the number of workers listening to traditional radio dropped from 88 percent to 80 percent.

The research revealed that education played a big role in workers choosing to listen to radio online. Thirty percent of college graduates listen to online radio most often compared to 12 percent of non-college graduates.

Online Radio Listeners Reach 33 Million
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The number of Americans who listen to radio online has increased from 29 million listeners one year ago to 33 million this year according to Arbitron and Edison Media Research.

Thirteen percent of American listened to online radio in the past week; an increase of two percentage points from January 2007.