WebProNews

MSFT Wants 30% of Search, 40% of Web Ads

Well, if you can’t be #1, then you should probably do like Microsoft and aim for being “one of the top two” (aka #2). Reuters reports that Microsoft is looking to knock one of their competitors (you know, Yahoo and Google) out pretty soon.

Microsoft Goes Local With AP

The first product of Microsoft's aQuantive acquisition is a combination of MSN Video and Atlas AdManager to create a video ad serving platform for the Associated Press that will enable AP media-member and customer websites to serve up local advertising with local content.

AOL Seals Deal With Tacoda

AOL announced today that it has completed its purchase of Tacoda, an online behavioral targeting network. AOL originally made the announcement to acquire Tacoda back on July 24. Tacoda will operate as a wholly owned subsidiary of AOL.

Microsoft Closes aQuantive Acquisition

It is now, in a literal sense, a done deal: Microsoft has closed its $6 billion acquisition of aQuantive.  And that money isn’t intended to make people sit on their hands; some big changes are going to take place within the Redmond-based giant.

Google: All The Other Companies Are Doing It

A pretty large commotion was made over Google buying DoubleClick a few months back, especially from Microsoft, who filed against Google with the feds, flinging antitrust concerns. On Friday, Google responded with: Everybody else is doing it!

AOL Purchases Tacoda

AOL has acquired Tacoda, an online behavioral targeting network. Tacoda will operate as a wholly owned subsidiary of AOL.

FTC to Review Yahoo & Microsoft Acquisitions

 Remember that can of worms we told you about? It looks like the lid’s come off, and the slippery invertebrates are everywhere! AdAge.com has reported the FTC will review Microsoft’s acquisition of aQuantive and Yahoo’s buyout of Right Media.

SMX Day 1: Meet Satya Nadella Of Microsoft

Danny Sullivan introduced keynote speaker, Satya Nadella, Microsoft's Corporate VP, Search & Advertising Platform Group, as a 15 year old. To which the calm man only smiled. Who would have thought the man would look more at ease as more questions fired his way.

The Month of Acquisitions

There were numerous partnerships and acquisitions in the month of May, which included a lot of dollars changing hands. Let's look at some of the major deals that went down this past month

Microsoft's aQuantive Buy: Yipes!

Six billion dollars for aQuantive puts Microsoft into the mix with Google, Yahoo, and newly-minted online advertising power WPP to battle over third party ad serving.