APT Articles

Yahoo Not Doing Too Bad in Newspapers
· 2

Yahoo AptGoogle recently announced that it would be shutting down its print advertising business after announcing the pulling of the plug on a number of other services last week.

Yang Goes All In With New Ad Platform

If Jerry Yang is to be believed, Yahoo’s experienced a genuine "eureka" moment.  The company has launched a new digital advertising platform, and its CEO is comparing the platform’s importance to that of radio, television, and the Internet.