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Apperceptive Articles

New Ad Network For The Little Guy

Blog software company Six Apart acquired creative agency Apperceptive, a company that built blogs for sites such as The Washington Post, The Huffington Post, BoingBoing, and iVillage. Now they’re launching an advertising network for blogs. They are also venturing into design, programming, and blog marketing services.

Six Apart Acquisition Leads To New Interests
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Six Apart is moving well beyond the business of providing blogging software; following its acquisition of Apperceptive, the company is beginning to offer a whole range of services, along with a new advertising program.

Six Apart Clicks With Adify
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Six Apart CEO Chris Alden and Adify CEO Russ Fradin told WebProNews they plan to bring bloggers and ads together more effectively.