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All Posts Tagged Tag: ‘App-Install Ads’

DoubleClick Search Gets App Install Ads

Google announced app install ads for DoubleClick Search on Thursday – one of the many announcements from the company as it hosts its annual Google I/O developers conference. Starting immediately, DoubleClick Search will support AdWords app install search ads that run on Google.com and soon on the Google Play Store. Advertisers will be able to incorporate app distribution into their …

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Facebook Adds Video To Desktop App Ads

Facebook announced that it is adding video functionality to its desktop app ads so advertisers can encourage people to install and play Facebook desktop games. According to the company, over 130,000 new Facebook-connected games launched last year alone. “We strive to ensure that developers and marketers alike have the best tools to build, grow, and monetize their games,” says Facebook’s …

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Yahoo Gives Developers New Video App Install Ads

Yahoo announced the launch of video app install ads for developers globally. They’re available through the company’s Gemini self-serve user interface. “With this powerful combination of the engagement of video and the performance of install ads, Yahoo Developers can promote their apps across Yahoo apps and thousands of others on the Yahoo network while using the enhanced audience targeting of …

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Yahoo Adds App Install Ads To Gemini

Yahoo announced that app install ads are now available through Gemini, the ad marketplace the company launched earlier this year. Advertisers in the United States with managed accounts can use Gemini to promote apps across the Yahoo network with the new ads. They reach 550 million monthly mobile users on Yahoo, Yahoo mobile web sites, Tumblr, Yahoo apps like Yahoo …

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Twitter Reportedly About To Launch App-Install Ads

Twitter reportedly has a new mobile ad product in the works, which may launch in the coming weeks. It’s an app-install ad format, which would enable developers to get users to click to download their applications. This comes from Bloomberg News, which cites “people with knowledge of the matter”. The ads would reportedly appear in users’ Twitter feeds on their …

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