All Posts Tagged Tag: ‘AOL’

AOL Announces ONE by AOL: Publishers

AOL Announces ONE by AOL: Publishers

At the Interactive Advertising Bureau’s Annual Leadership Meeting, AOL announced the launch of ONE by AOL: Publishers bringing together the company’s content and distribution capabilities. The company says the offering will simplify “an overly complex ecosystem and provide holistic, tailored solutions for publishers.” It comes as the result of six years of AOL investing over $1 billion in publisher technologies. …

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Here’s What’s Changing With Bing Ads Now That It Includes AOL

Here’s What’s Changing With Bing Ads Now That It Includes AOL

As you may know, Bing now powers AOL Search worldwide, including exclusively in the the U.S., U.K., Canada, and Australia. In light of this, Microsoft announced some changes to Bing Ads including the Campaigns page, Reporting page, Google AdWords Import experience, and Keyword and Campaign Planners. The Campaigns page has new options for Campaign Creation and Ad Group creation to …

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AOL Makes Programmatic Ad Deal With A+E Networks

AOL Makes Programmatic Ad Deal With A+E Networks

AOL announced that it has formed a new programmatic and publisher solutions partnership with A+E Networks that will enable the latter to leverage AOL’s programmatic platform as a publisher and as an advertisers. AOL describes it as a first of its kind partnership for the company. A+E will use AOL’s tech to optimize its monetization across its video and display …

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Verizon’s AOL Is Acquiring Millennial Media

Verizon’s AOL Is Acquiring Millennial Media

AOL, which as a reminder, is now owned by Verizon, announced on Thursday that it has entered agreement to acquire mobile ad platform Millennial Media. It’s paying $1.75/share, which comes to roughly $238 million. AOL says it will use Millennial Media to add a supply-side platform for app monetization with over 65,000 apps; add significant mobile brand advertising scale across …

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Def Leppard Will Share a Stage With Donald Trump in Iowa

When Def Leppard takes the stage at the Iowa State Fair next month, they will be introduced and welcomed by none other than Donald Trump. Def Leppard is touring with classic rock acts Styx and Tesla, who will also be on the bill at the State Fair Grandstand on the fairgrounds in Des Moines on August 15. Def Leppard has …

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What Marketers Should Know About The AOL-Bing Deal

Microsoft and AOL announced a major agreement which sees AOL assuming management and sales responsibilities for all of Microsoft’s display, mobile, and video ad inventory across the U.S., U.K., Canada, Brazil, France, Germany, Italy, Spain, and Japan. AOL will run the ads across Microsoft’s MSN homepage and verticals, Outlook Mail, Xbox, Skype, and in apps. The two companies also made …

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Verizon Now Officially Owns AOL

Verizon announced on Tuesday that it has already completed its acquisition of AOL. That didn’t take long, did it? The $4.4 billion deal was only announced last month. Now, Verizon says it has successfully completed its tender offer to purchase all of AOL’s outstanding shares for %50 per share in cash. Verizon says in its announcement: Verizon subsequently completed the …

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Will AOL Get Rid Of The Huffington Post Under Verizon?

If you’ve been on the internet today, you probably know that Verizon is acquiring AOL, pending regulatory approval and closing conditions. While the announcement made no claims that AOL’s content properties would be spun off, reports at Re/code have suggested otherwise. As we referenced in an earlier article on the acquisition, Re/Code’s Peter Kafka suggested Verizon could decide to spin …

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Verizon Is Buying AOL For $4.4 Billion

Verizon announced that it has signed an agreement to acquire AOL for $50 per share, in a deal valued at roughly $4.4 billion. Verizon is painting the acquisition as a “significant step in building digital and video platforms to drive future growth” and ” as driving its LTE wireless video and OTT (over-the-top video) strategy. The deal, Verizon says, will …

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90s Facebook Ad Is Hilarious Parody of Early AOL Ad

If Facebook would have come around in the mid-90s, you would’ve been burning through free trial discs like Fruit by the Foot. I know I would’ve. From comedian Brent Weinbach comes this damn-near-perfect parody of those old internet ads – but for a mysterious new product called “The Facebook”. Simply ship a few photographs to The Facebook, they’ll cover the …

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AOL Acquires Video Platform Vidible

AOL announced that it has acquired video management and exchange platform Vidible to expand its global scale in video distribution, discovery, and management. More specifically, AOL says the pick-up enables it to expand its video stack with new video content management tools, and increase availability and management of premium video to publishers and content owners via a self-serve platform. It …

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AOL Earnings Released, Revenue Up 12%

AOL just released its Q3 earnings report with total revenue growth of 12% year-over-year thanks to strong global advertising growth. This was the company’s seventh consecutive quarter of revenue growth. It grew its domestic multi-platform unique visitors by 14% from the same period last year, which is the fastest rate of grwoth among the top five internet properties, AOL claims. …

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IAB Opens Pubic Comment On OpenDirect Spec

AOL, Microsoft, Yahoo, and Yieldex have worked together on the new OpenDirect technical specification for programmatic ad sales, and have provided an early version to the Interactive Advertising Bureau (IAB), who has opened up public comment on it. Comments will be used to help spur wider industry adoption. OpenDirect 1.0 is described as an automated, guaranteed API standard for programmatic …

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AOL Extends Publicis Partnership Into Programmatic Video, Linear TV

At Advertising Week in New York City, AOL and Publicis Groupe announced an expansion of their six-year partnership into programmatic video and linear TV advertising. As a result, VivaKi and all agencies inside of Publicis Groupe will gain access to AOL Platforms’ premium reserved (including marketplaces) and non-reserved video environments. Ad Week @PublicisGroupe @AOL_Inc launch global video/ tv deal – …

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AOL Launches BBG Fund Focused On Women-Led Tech Start-Ups

AOL announced a new venture fund focused on early stage investments in women-led consumer internet start-ups, and appointed Susan Lyne to run it. It’s called the BBG Fund. The BBG Fund will make seed and Series A investments, focusing on multiplatform media, services, and commerce. AOL says it’s part of a broader initiative to bring more women into tech. Lynne …

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AOL Sees 6th Consecutive Quarter Of Revenue Growth

AOL just released its Q2 earnings report with its sixth consecutive quarter of revenue and adjusted OIBDA growth. Total revenue grew 12% year-over-year. The company attributes this to accelerated global advertising revenue, which grew 20% year-over-year. The company saw 60% growth in third party platform revenue driven by growth in the sale of premium formats across its programmatic platform as …

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AOL Offers Up Ad Inventory Programmatically In UK

AOL UK announced on Tuesday that it is making all of its reserved advertising inventory available programatically. That’s 100% of if inventory from its owned and operated sites, which will be in its proprietary Demand Side Platform (DSP). Advertisers can buy on AOL, The Huffington Post, Engadget, TechCrunch, Parentdish, and MyDaily in an automated, self-serve fashion. Formats including Project Devil/IAB …

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Internet Giants Team Up To Fight Malicious Ads

Google, Facebook, Twitter, and AOL have teamed up to launch TrustInAds.org to educate people about the dangers of ad scams. Here’s the official description: Founded by AOL, Facebook, Google and Twitter, TrustInAds.org comprises a group of Internet industry leaders that have come together to work toward a common goal: Protect people from malicious online advertisements and deceptive practices. With this …

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AOL Launches Programmatic Ad Platform ‘One’

AOL has rebranded AOL Networks to AOL Platforms, and announced the launch of One, a cross-screen programmatic ad platform, which combines the teams and technologies behind Adap.tv, AdLearn Open Platform (AOP) and MarketPlace, and lives under the AOL Platforms brand. Here’s the official description for One: ONE will be the first platform that empowers brands with a holistic view of …

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Moviefone To Be Disconnected In Favor Of App

For movie lovers in certain parts of the country, Moviefone has been an entertainment staple for the last 25 years. But with technology advancing rapidly as more and more people rely on smartphones for just about everything, calls to the automated service have declined to the point where it’s now a necessity for the company’s owners to move on just …

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AOL Earnings Released, Company Posts Strongest Quarter In 10 Years

AOL just released its Q4 earnings report, delivering its strongest revenue growth in a decade. Total revenue grew 13% year-over-year, mostly due to global ad revenue growth, which grew 23% itself. This includes 63% growth in third party network revenue and 7% growth in global display. Global search revenue decreased by 2%. CEO Tim Armstrong said, “2013 was AOL’s most …

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AOL Acquires Web Personalization Firm Gravity

AOL announced that it has entered into an agreement to acquire Gravity, developer of content optimization and personalization technology and “the Interest graph”. The deal is for $83 million, and an additional $7.7 million may be deferred and paid over two years after the closing. AOL CEO Tim Armstrong said, “The web is moving to the era of personal, and …

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AOL Gets Rid Of Patch, But Keeps Minority Stake

AOL will continue to have a relationship with its hyperlocal news service Patch, but is relinquishing operation and majority control, as it has announced a new joint venture with Hale Global. AOL says it will contribute Patch to a new limited liability company, of which Hale will own the majority, and will operate. AOL will retain a minority interest. Financial …

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Internet Giants Urge U.S. To Reform Government Surveillance

AOL, Apple, Facebook, Google, LinkedIn, Microsoft, Twitter and Yahoo have joined together to urge the U.S. government to reform government surveillance laws and practices. The companies have set up a website called Reform Government Surveillance, where they outline five principles, and offer commentary from the CEOs of each company (Brad Smith, General Counsel and EVP, Legal and Corporate Affairs speaks …

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AOL Income Down 61% in Third Quarter

AOL today released its third quarter earnings report, showing a large 61% year-over-year drop in operating income to just 16.7 million. This on total revenues of $561 million, a 6% increase from revenue generated during the third quarter of 2012. The shortfall was not due to advertising revenue, which rose 14% year-over-year to $386 million. Ad revenue from both the …

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AOL Launches Global Innovation Lab, Enhancements To Pictela

AOL announced on Wednesday that it is launching a global Innovation Lab for AOL Networks, as well as some product enhancements for its cloud-based Pictela platform. “The Lab will bring together top tier advertising tech talent from AOL Networks and marketing brand and technology executives to solve core business challenges they face in the ad technology space,” says AOL’s Ed …

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AOL’s Adap.tv Acquisition Is Now Complete

About a month ago, AOL announced the company’s biggest acquisition under CEO Tim Armstrong with news that it would buy video ad platform Adap.tv for $405 million. The company announced the completion of that acquisition today. “With the addition of Adap.tv, AOL’s leadership position in digital video is further solidified,” said Armstrong. “AOL is well positioned to capitalize on two …

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AOL Reportedly Laying Off Hundreds From Patch, CEO Reportedly Fires Someone For Taking His Picture

Layoffs are coming to AOL’s Patch hyperlocal news service over the next week or so, according to multiple reports. When the company reported its earnings earlier this week, CEO Tim Armstrong indicated that AOL would get rid of up to 300 Patch sites. The company is not commenting publicly about Patch currently, but plenty of rumors and bits of news …

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AOL Q2 Earnings Out, Global Ad Revenue Boosts Overall Revenue

AOL reported its Q2 earnings on Wednesday, in addition to the news that it is acquiring Adap.tv in CEO Tim Armstrong’s biggest deal yet. The company managed to beat Wall Street estimates. Revenue for the quarter grew 2% year-over-year thanks to global ad revenue growth (7% growth year-over-year). The company also saw 8% growth in global search revenue driven by …

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AOL Buys Adap.tv In Armstrong’s Biggest Deal Yet

AOL just announced that it is acquiring Adap.tv for $405 million ($322 million in cash and about $83 million in stock). As some have pointed out, this is the biggest acquisition the company has made since Tim Armstrong took over in 2009 (The Huffington Post was $315 million). According to AOL, the acquisition will give it “a unique end-to-end solution …

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