Answers Articles

Breadcrumb (contextual) Links and Search Engine Optimization
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Reader Question: I am confused about breadcrumb links both from a search engine optimization (SEO) perspective and a usability perspective. Usability experts often say not to use them, but a lot of SEO experts recommend using them. So who is right? Should I use them or shouldn’t I?

Ask Jeeves Zooms Towards Web Answers

With the majority of us who follow the search engine industry focusing on Google, Yahoo, and MSN Search, quite often; the “second tier” engines remind us they are still a viable alternative to the big 3. Such is the case with Ask Jeeves.

Maytag Acquisition By Ripplewood Answers Dividend Question

As the company’s earnings fell by 80%, it was suggested the board might end the company’s regular dividend payment.

Google Q&A
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Google Search now has new functionality that will attempt to answer what it perceives to be a question that you’ve keyed into the search box. It’s called Google Q&A.

Youve got Questions? Googles Got Answers
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Got a question you can’t find the answer to? On any subject?

Basic SEO Answers For CFDynamics’ Newsletter

I just completed a question and answer session with CFDynamics, a ColdFusion Hosting company. The questions were geared towards their hosting customers with a basic understand of the search engines but little or no understand of search engine optimization or search marketing

Contextual Advertising: Facts, Myths, and Misconceptions Part 1
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Reader Question: I have newsletter articles and a forum on my Web site. Since I often have focused content on these pages, I thought that contextual ads might be a good way to supplement income from my site. Is this a good idea? What types of contextual advertising programs are available?

Wal-Mart Answers Criticism with Ad Campaign

Wal-Mart launched an ad campaign to contradict accusations of discrimination in hiring and promotions and putting its smaller competitors out of business.

How to Determine if your Site is Banned in Google
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Reader question: I think my site has been banned in google. It used to have all of these top positions for the past three years, and it suddenly disappeared. Can you help?

Search Engine Spider, Index, and Ranking
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Reader question: I think my site has been banned in Google. It used to have all of these top positions for the past three years, and it suddenly disappeared. Can you help?

Getting Flash Sites Ranked in Search Engines
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Reader Question: What would be the best approach to make a whole Flash Web site indexable for search engines? I have thought of generating a database driven, artificial HTML structure-hierarchy with the right meta tags and content which would redirect the user to the appropriate Flash page/content.

Questions Trump Answers

Information technology people tend to be answer people. When users, managers, family members or even random people from the Internet have questions, we’re right there with the answers, because we’re always the smart people. One of the first things we learn in school is that being smart means having the answers. The teacher asks the class a question, and the smart kids reach for the sky. But just having a hand in the air isn’t enough. To become known as the smartest of the smart, you’ve got to get that hand up faster than anyone else. It’s the original arms race. (We all know how popular this made us.)

Absolute vs. Relative Links: Which is Better for the Search Engines?
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Reader question: What type of link is better for getting search engine rankings: an absolute or a relative link?

Wordtracker Wisdom: Common keyword questions and Answers

One of my favorite subjects to teach on at our live SEO Mastery Workshops is that of keyword research and the behavior of a specific target audience using my all time favorite research tool, Wordtracker.

Convey Credibility Through Your Website!

Your prospects want one thing and one thing only! They want the reassurance that what you say about what you offer is legitimate. Because credibility is crucial to the success of your business, convincing potential clients that you can deliver is key. And although conveying credibility is always a challenge, conveying credibility through a web site makes it even more of a challenge.

And You Thought Google Was Just a Search Engine

Everyone loves Google for searching online, but did you know they also offer other tools for your Web based enjoyment? Google’s technicians are a very talented group and they’re constantly at work developing new and fun services. You’ll find a complete list at http://www.Google.com/options/

QuckBooks 3 Common Myths

Have you seen the commercial on television that goes like this – “if you can write a check, you can use QuickBooks?” Well, it’s true, but there’s more you need to know.

QuickBooks Perspective: Is Doing Payroll Yourself Really Cheaper?

So you’ve decided to do payroll yourself rather than outsource it. Welcome to the brave new world of complex rules and regulations at several governmental levels! Were you aware of the penalties and interest that can be assessed if you make your payroll tax deposits late – even by one day? How about the fact that you could be asked to file over forty different payroll tax returns over the course of a year? Ever hear of the “100% penalty?”

Optimize Your Entire Site For The Search Engines
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Reader question:
I read somewhere that every single page on a Web site should be optimized for the search engines. I do not have the time to optimize my entire database-driven site, but my site still relies on search engine traffic for business. If people do not have the time or the budget, what are the best optimization strategies to implement? What do you consider the minimum number of pages to optimize?

Overheard on the Street – On a “Sell” Phone?

A Salesman, traveling on Amtrak, placed a cell phone call to his client to follow up on an opportunity.

Lies, Damn Lies and Mutual Fund Returns

How many times has this happened to you? You’re at a social function and the conversation turns to investing. Pretty soon, people are comparing how well their investments are doing. As you might imagine, being an investment advisor this happens to me a lot. However, I recently had an experience with it that startled me.