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Anne Holland Articles

Branding Sometimes Means Being Human
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For years now, online marketing professionals have stressed the importance of the human element, particularly in social media. The point was elaborated on in a keynote at the Online Marketing Summit in San Diego today, where an audience of B2B and B2C marketers listened to Federated Media CEO John Battelle and special guest Anne Holland, who runs Which Test Won, discuss how to apply this concept to branding.