Anna Nicole Smith’s mother Virgie Arthur is suing online celebrity news site TMZ.com along with a number of other media outlets alleging she was defamed.

Arthur alleges in a lawsuit filed in Texas state court on Monday that Smith’s lawyer and companion Howard K. Stern and others created a fictitious story that she was the mother of her stepbrother’s child to try and hurt her chances of getting custody of granddaughter Dannielynn.

The Anna Nicole Smith drama is about to go into its third act as a Bahamian court reveals DNA test result showing that Larry Birkhead is the father of Dannielynn. There’s a reason I told you that on this e-business site: when it comes to traffic, timing is essential.

It’s not a cheap trick if you have legitimate reasons for covering something, right? Regardless of the sketchy ethics, part of search marketing and optimization involves following the trends and being able to predict future trends, as related to your subject matter.