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	<title>WebProNews &#187; Andy Inhatko</title>
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		<title>Who Is The Fake Steve Jobs?</title>
		<link>http://www.webpronews.com/who-is-the-fake-steve-jobs-2007-07</link>
		<comments>http://www.webpronews.com/who-is-the-fake-steve-jobs-2007-07#comments</comments>
		<pubDate>Thu, 26 Jul 2007 15:37:05 +0000</pubDate>
		<dc:creator>WebProNews Staff</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Andy Inhatko]]></category>
		<category><![CDATA[Fake Steve Jobs]]></category>
		<category><![CDATA[jobs]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=39380</guid>
		<description><![CDATA[<p>The Web's new favorite mystery has turned dark and a well-known columnist admits he's not who you think he is. The big question: Who is the Fake Steve Jobs? <br />
]]></description>
			<content:encoded><![CDATA[<p>The Web&#8217;s new favorite mystery has turned dark and a well-known columnist admits he&#8217;s not who you think he is. The big question: Who is the Fake Steve Jobs? <br />
<span id="more-39380"></span> <br />
The Web hasn&#8217;t been this enamored with an online personality since LonelyGirl 15, who, we remember, turned out to be a big, big disappointment. </p>
<p><a title="The Secret Diary of Steve Jobs" href="http://fakesteve.blogspot.com/">Fake Steve Jobs</a> pens a blog called The Secret Diary of Steve Jobs, a parody of the charismatic Apple CEO. The Real Steve Jobs and even Microsoft&#8217;s Bill Gates have been known to visit the blog to check out Fake Steve Job&#8217;s own brand of scathing techno-geek sarcasm. </p>
<p>The popularity of the Secret Diary resulted in a Net-wide manhunt as not just bloggers, but also major news outfits like The Wall Street Journal, Forbes, BusinessWeek, and Wired all looked to unmask the anonymous blogger. </p>
<p>You know, because there&#8217;s nothing to talk about since the iPhone launched. </p>
<p>Their main suspect was Macworld and Chicago Sun Times columnist <a title="The real Fake Steve?" href="http://www.cwob.com/yellowtext/">Andy Ihnatko</a>, who admits to being hounded by all of the aforementioned publications. When asked point-blank, Ihnatko would neither confirm nor deny, a response that aroused even more suspicion. But Inhatko argued: </p>
<p>&quot;Either I&rsquo;m Fake Steve, in which case I would want to throw people off the scent, or I&rsquo;m not him, in which case I surely wouldn&rsquo;t lie about that. &quot;</p>
<p>Which is like that puzzle where there are two doors and two guards and one guard always lies and the other always tells the truth and you have to ask a question to find out which door to take. </p>
<p>The chase reached fever-pitch when the operators of <a title="hey, quit it" href="http://sitening.com/blog/2007/07/12/tracking-fake-steve/">SiteNing.com</a> set a trap for Fake Steve via a link to a bogus iPhone haiku site, from which they could track his IP address, a move <a title="Fake Steve gets pissed for real" href="http://fakesteve.blogspot.com/2007/07/so-when-we-go-after-bloggers-were-evil.html">Fake Steve</a> called &quot;creepy.&quot; </p>
<p>Suspicions again fell upon Ihnatko after Sitening published the address and traced it to Boston, where Ihnatko lives, an event that forced an admission: </p>
<p>&quot;I&rsquo;m not Fake Steve.</p>
<p>&quot;I&rsquo;ll even go so far as to spray-paint that statement gold, and cover it with glitter. I say this here and now, without a single wink or ironic note: I&rsquo;m not him. I had nothing to do with the blog&rsquo;s creation and have never had the slightest thing to do with any of its content.&quot;</p>
<p><a title="Macworld blog" href="http://www.macworld.com/2007/07/opinion/fakesteve/index.php">Ihnatko posted</a> that at Macworld instead of his blog so that if not true, he&#8217;d be in big, big trouble. </p>
<p>Oh well, back to the hunt. Or maybe, not knowing is better at the end of the day. <br />
&nbsp;
</p></p>
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		<title>Fake Steve Jobs Hunt Takes Creepy Turn</title>
		<link>http://www.webpronews.com/fake-steve-jobs-hunt-takes-creepy-turn-2007-07</link>
		<comments>http://www.webpronews.com/fake-steve-jobs-hunt-takes-creepy-turn-2007-07#comments</comments>
		<pubDate>Fri, 20 Jul 2007 17:18:15 +0000</pubDate>
		<dc:creator>WebProNews Staff</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Andy Inhatko]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Fake Steve Jobs]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[Sitening]]></category>
		<category><![CDATA[Turn]]></category>
		<category><![CDATA[Valleywag]]></category>
		<category><![CDATA[Wisdom of Crowds]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=39277</guid>
		<description><![CDATA[<p>It has elements of mystery, the tenets of paparazzi defense, and the feeling of a prank gone too far. In a blogosphere-wide attempt to unmask blogebrity &#8211; well, it may not be an exaggeration to call him/her a cyber cult leader &#8211; Fake Steve Jobs, digital espionage has turned a fun cat-and-mouse game into something Fake Steve calls &#34;creepy.&#34; <br />
]]></description>
			<content:encoded><![CDATA[<p>It has elements of mystery, the tenets of paparazzi defense, and the feeling of a prank gone too far. In a blogosphere-wide attempt to unmask blogebrity &ndash; well, it may not be an exaggeration to call him/her a cyber cult leader &ndash; Fake Steve Jobs, digital espionage has turned a fun cat-and-mouse game into something Fake Steve calls &quot;creepy.&quot; <br />
<span id="more-39277"></span> <br />
In the past year, even Bill Gates and Apple CEO Steve Jobs himself have tuned into The Secret Diary of Steve Jobs, authored by FSJ, for the witty, insightful, and oftentimes biting commentary. </p>
<p>Meanwhile, in other places on the Net, the mystery of who this author might be has been a titillating one, with theory after theory proposed and then discredited or stamped with a &quot;maybe.&quot; </p>
<p>Well known writer about &quot;all things Mac,&quot; Andy Ihnatko, with a sense of humor and writing style similar to FSJ&#8217;s, has been a crowd favorite. In an IM interview <a title="Ihnatko talks to Valleywag" href="http://valleywag.com/tech/fake-steve-jobs/andy-ihnatko-grants-a-fake-interview-279797.php">with Valleywag</a>, Ihnatko would neither confirm or deny that he was the Fake Steve Jobs, claiming an ambiguous answer was safer&hellip;well, it&#8217;s hard to explain the logic, so we&#8217;ll just quote him:</p>
<blockquote><p><em>If I&#8217;m him, I have plenty of reasons to throw you off the scent. If I&#8217;m not, I have plenty of reasons to try to convince you that I&#8217;m not&hellip;Either way, my motive would be to convince you I&#8217;m not FSJ, which would only lead folks to assume that my answers prove their belief (whatever it is)&hellip;So &#8212; again, whether I am FSJ or I&#8217;m not &#8212; the only real &quot;win&quot; in this situation is to neither confirm nor deny.</em></p></blockquote>
<p>Which of course makes him sound guilty, thus proving his point in an MC Escher kind of way. </p>
<p>Whether or not he is or isn&#8217;t, directly asking him if he is, or speculating aloud, doesn&#8217;t violate any moral or civil codes. The online manhunt, though, took a nasty turn. At Sitening.com, Tyler Hall admits to a little trickery at the FSJ&#8217;s expense. </p>
<p>They created a joke website dedicated to iPhone haikus, and sent FSJ a <a title="Sitening takes the joke too far" href="http://sitening.com/blog/2007/07/12/tracking-fake-steve/">bugged link</a> that allowed them to track his IP address from referrer logs. Hall traced the address back to the Boston area, confirming for some that FSJ was indeed Ihnatko, who works out of Boston. </p>
<p>But whoever FSJ is, he <a title="Fake Steve Jobs indicates Valleywag" href="http://fakesteve.blogspot.com/2007/07/so-when-we-go-after-bloggers-were-evil.html">wasn&#8217;t happy</a> about it:</p>
<blockquote><p><em>[I]t sort of almost makes a person begin to fear for the safety of himself and the people around him. It&#8217;s creepy. It&#8217;s gross. It&#8217;s wrong.</p>
<p>To whatever bit of pond scum is doing this stuff, let me say this: This was fun, up to a point. You&#8217;ve gone past that point. Stop.</em></p></blockquote>
<p>That was enough for Tuaw.com&#8217;s Mike Schramm, who had been gleefully participating in the hunt. Schramm responded to reader response pleading that the desire for anonymity should be respected. <a title="Tuaw changes its mind" href="http://www.tuaw.com/2007/07/18/leave-fake-steve-jobs-fake/">Tuaw pledged</a> to not write anymore speculation about it, as &quot;FSJ is much more fun as FSJ himself.&quot; </p>
<p>From Fake Steve Jobs&#8217;s post, he&#8217;s been in discussions with attorneys to determine the legality of what Sitening.com did, and how much, if any, protection is afforded to his privacy. </p>
<p>And that won&#8217;t be a question easy to answer. IP addresses, and things on the Web in general, might be considered akin to public space and/or public information. Paparazzi can do what they do because of First Amendment protections of the press &ndash; you can take a picture of anything in public. </p>
<p>Phone numbers that are listed in phone books have been sore spots for Internet privacy advocates too, for even though numbers are public information, most don&#8217;t want their phone numbers available to people outside of their local areas. A <a title=" Digg mob strikes" href="http://www.webpronews.com/topnews/2007/06/20/digg-mob-strikes-again">Texan Digg.com user</a> is debating this point with the Michigan police currently. </p>
<p>But IP addresses are not necessarily proof of anything either, even if the RIAA likes to say so in court. </p>
<p>Regardless, chalk this case up to just one more Internet privacy debate to be ironed out in the future, and an illustration of how dangerous the so-called &quot;wisdom of crowds&quot; can be. </p>
<p>&nbsp;&nbsp; </p>
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