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Andrew Baron Articles

Baron Pulls Twitter Auction
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Knowing the value of a web-celeb’s Twitter account will have to be on hold. Andrew Baron, founder of the well-known video podcast Rocketboom, placed his name-brand account up for sale on eBay last week, but has since deleted the auction listing.

Rocketboom Gets YouTube Sponsorship

Rocky-historied video blog Rocketboom has a new sponsorship model and a major new sponsor. The first sponsor paying out to associate its name with Ms. Joanne Colan is online video phenom YouTube.

Is Rocketboom A Dud?

Though Andrew Baron’s Rocketboom video blog has garnered a lot of attention as the benchmark vlog, it is also (inadvertently) becoming a case study in monetization. Baron doesn’t seem to mind this open experiment, except that he’s come to the realization that advertising just isn’t paying the bills.

Rocketbooming New Monetization Strategies

The most important takeaways from Rocketboom’s Andrew Baron’s keynote address at the Podcast and Portable Media Expo are that content providers should not only focus on a niche, but should also be audience-centric in their approach to content delivery and monetization.

Rocketboom’s Ad Policy Returns Power To People

Andrew Baron of Rocketboom fame may have sealed his position as an advertising visionary. His approach, detailed during a keynote address at the Podcast and Portable Media Expo, had everyone buzzing. A $20,000 discount for likeable commercials? Disney should shoot for an audience of 10,000?

VON: Andrew Baron Rockets In

Rocketboom’s stormy breakup with host Amanda Congdon captivated the blogosphere. Baron started over with a new host, Joanne Colan, and arrived at Fall 2006 VON to talk about his view of the nascent online video industry.