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Anchor Intelligence Articles

Attempted Click Fraud Rate Surges In Q1

In the first quarter of 2010 the average attempted click fraud rate increased from 25.7 percent in Q4 2009 to 29. 2 percent in Q1 2010, representing a 34 percent year-over-year increase from Q1 2009, according to a new report from Anchor Intelligence.

Anchor Intelligence told WebProNews the record attempted click fraud rate can be attributed to dramatic growth in botnet scale and volume around the globe.

Click Fraud Rate Spikes In Q4
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The average attempted click fraud rate increased from 18.6 percent in the third quarter of 2009, to 25.7 percent in the fourth quarter according to a new report from Anchor Intelligence.

The jump in the attempted click fraud rate in Q4 was due to more activity by click fraudsters looking to take advantage of the increase in holiday ad spend online. The spread of botnets, which are used for automating traffic and coordinating click fraud activity, spiked late in the quarter.

Massive Click Fraud Ring Shut Down
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One of the largest click fraud rings ever detected, originating from China, has been shut down by click fraud monitoring firm Anchor Intelligence.

"This is really the first time anyone has ever been able to catch click fraudsters ‘in the act.’ Anchor has identified fraudsters down to the publisher site, IPs used (likely via botnets), and even the names and address of some perpetrators," an Anchor spokesperson told WebProNews. 

Ask Makes Move to Cut Click Fraud

Ask.com has tapped Anchor Intelligence and will use its ClearMark software to score all of its paid search clicks.

The goal of Ask’s partnership with Anchor Intelligence is to protect its advertisers and partners from paying for fraudulent clicks.

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