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analytics Articles

Adobe to Acquire Efficient Frontier Adobe to Acquire Efficient Frontier

Adobe announced its intent to acquire Efficient Frontier to bolster its digital marketing strategy. The company seems to have been more focused on this side of its business with recent acquisitions and partnerships (such as its partnership with OptiMine Software …

YouTube Analytics Replaces YouTube Insight YouTube Analytics Replaces YouTube Insight

YouTube announced the launch of YouTube Analytics, which replaces YouTube Insight. The company says it aims to make it easier for users to learn about their audiences. Features include: A Quick Overview: A new overview provides all of the information …

Tablet Problems, Analytics & The Kardashian Wedding Tablet Problems, Analytics & The Kardashian Wedding

I have to say, it’s been a bit of a slow day for infograhpics, but we were able to dig up a few interesting ones, including one from the FCC, one about analytics (a hot topic given recent Google announcements) …

Google Encrypted Search Means No Info For Individual Queries Google Encrypted Search Means No Info For Individual Queries
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Google announced that it is going to begin encrypting search queries with SSL (Secure Sockets Layer) as the default experience at Google.com when you search logged into your Google account. http://www.google.com will become https://www.google.com. “This is especially important when you’re …

SocialGrapple Acquired by Google SocialGrapple Acquired by Google

Google has acquired the team behind SocialGrapple, a social analytics service. A message at SocialGrapple.com says: I am excited to announce that the SocialGrapple team is joining Google. SocialGrapple started a year ago, and launched only a couple of months …

New Facebook Tools & What They Mean for Brands New Facebook Tools & What They Mean for Brands
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Facebook’s new Page Insights have a lot of brands excited, and for a good reason. The upgraded tool not only shows impressions and “Like” data, but it also goes beyond these metrics in order for brands to grasp the full reach of their marketing efforts on Facebook.

Ads, Search, Analytics & Star Wars Music Ads, Search, Analytics & Star Wars Music

The video round-up is strictly business today. Well, almost. There is some pretty sweet Floppy drive music and some business-based comedy from an Onion guy. But plenty of marketing material too. View other daily video round-ups here. Baratunde Thurston of …

New Facebook Tools to Help Your Page Grow New Facebook Tools to Help Your Page Grow
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If you haven’t noticed, Facebook has been making a whole lot of changes lately. Many of them – and certainly the most talked about ones – have been based on the main news feed experience. However, there have been some …

Blekko Launches “Web Grepper” Analytics Tool Blekko Launches “Web Grepper” Analytics Tool
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Blekko announced the launch of a new search analytics tool Web Grepper. “The Web Grepper searches for unique data information and trends that are embedded in code and cannot be found on any other search engine,” a spokesperson for the …

Twitter Launches New Web Analytics Tool Twitter Launches New Web Analytics Tool
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It’s been a point of contention for some time now: just how much traffic does Twitter actually drive to your site? The general thought is “probably more than you think,” as web analytics tools are apt to under-report your Twitter …

Why You Can Almost Guarantee Google is Using Your Analytics Data Why You Can Almost Guarantee Google is Using Your Analytics Data
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While many webmasters and publishers use Google analytics without a second thought, smart publishers, marketers, and SEOs are left to speculate… Is Google using this data? What might they use it for? And am I doing myself more harm than …

Add Multiple AdWords Accounts to One Google Analytics Account Add Multiple AdWords Accounts to One Google Analytics Account

Google announced that you can now link multiple AdWords accounts to a single Google Analytics account. This functionality comes with a new “data sources” section in the account settings in GA, where you can use auto-tagging with multiple AdWords accounts …

Google Adds Multi-Channel Funnels to Google Analytics Google Adds Multi-Channel Funnels to Google Analytics
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Google announced a new set of five reports in Google Analytics today called Multi-Channel Funnels. In Analytics, conversions and ecommerce transactions are credited to the last campaign, search, or ad that referred the visitor when he or she converted,” Google …

Twitter Referrals Easier to Track in Analytics Now Twitter Referrals Easier to Track in Analytics Now
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A little over a month ago, we talked about how many websites might be getting a lot more traffic from Twitter than they realize. This is largely due to the way analytics programs handle links from the many available sources …

Are You Sure You’re Not Getting More Twitter Traffic Than You Realize? Are You Sure You’re Not Getting More Twitter Traffic Than You Realize?
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Social media analytics firm awe.sm has a very interesting post explaining why webmasters might be getting a lot more traffic from Twitter than they realize. This has sparked some interesting discussion around the tech blogosophere, and quite frankly, it might …

Google on How Instant Pages Affect Analytics Google on How Instant Pages Affect Analytics
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Yesterday, Google introduced Instant Pages (among several other things), which is a new upcoming feature of Chrome that will instantly load a search result, when Google is confident that it is the one the user is going to click on. …

Compete: Comparing Our Data to Google Analytics is Apples and Oranges Compete: Comparing Our Data to Google Analytics is Apples and Oranges

Compete, as you may know, provides analytics tools, and shows website traffic data on things like unique visitors, pageviews, visits, etc. The data is sometimes compared to Google analytics, and often tells a different story. We reached out to Compete …

5 Facebook Insights Metrics to Track – And Why 5 Facebook Insights Metrics to Track – And Why
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By now, if you work in the digital arena, you’ve most likely taken a glimpse at Facebook Insights. After all, many people have responsibility for managing online communities, like Facebook, and need to track metrics and report back to management …

Facebook Insights Analytics Tool Gets New Features Facebook Insights Analytics Tool Gets New Features
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Facebook has launched a new version of its analytics tool Facebook Insights. The new version, we’re told, includes real-time reporting capabilities for social plugins. “The updated analytics tool helps website operators better understand what visitors are interacting with so they …

HP Buys Vertica, A Data Analytics Company

HP announced that it has signed an agreement to acquire a real-time analytics platform company Vertica.

HP says the pick-up will enhance the company’s capabilities for information optimization, and that Vertica’s platform will help its customers analyze massive amounts of data for "real-time business intelligence."

FeedBurner Re-Design Could Use More Features

The FeedBurner re-design has been in beta testing for a few months now, but does it make the service better?

I’m a big fan of FeedBurner and I really like the new look and feel as it’s much cleaner and matches other Google products, however since it’s so familiar, it feels a little lacking.