All Posts Tagged Tag: ‘analytics’

Yahoo Search Is Now Encrypted By Default

Yahoo has switched to secure search by default, meaning that the search traffic your analytics program is painting for you is even less complete than it already was. As you may recall, Google made this move a couple years ago for signed in users, and expanded it to even those who aren’t signed in last year. While good for consumers …

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3 Analytics Tips To Give Your Lead Generation Program A Facelift

Marketers and business owners continue to spend a lot of money driving traffic to their websites and yet many struggle with lead generation and optimizing the traffic and conversion from the campaigns that they are running. Read these three tips and take your lead generation program to the next level. 1. Focus on Key Metrics What Key Performances Indicators (KPIs) …

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Here’s How To Upgrade To Google’s Universal Analytics

Earlier this year, Google launched universal analytics for everyone. At the time, it said the new tools would help businesses “measure how people actually become and remain loyal customers.” That’s great and all, but you may have found that universal analytics isn’t that easy to implement. In the latest episode of Behind the Code, Google’s Developer Programs Engineer Andrew Wales …

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Google Talks Measurement Challenges In Analytics Presentation

Google is sharing a recent presentation about universal analytics on the Google Analytics YouTube channel. The talk from Analytics Advocate Daniel Waisberg took place last month at Foundry Dublin. It will take about a half hour of your time as Waisberg talks about the challenges of “measuring the full customer journey,” which include holistic measurement, full credit measurement and active …

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Google Analytics Gets New Custom Dimensions

Google announced today that it has added “many” new dimensions to standard reports in Google Analytics. Included is Custom Dimensions, which Google says has been a highly requested feature. Here, you can see example custom dimensions “user tier,” “is logged in,” “friendly page name,” and “is internal”. “Custom Dimensions is a new Universal Analytics feature that allows you to bring …

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Socialbakers Launches Mobile Analytics App, Adds Instagram And LinkedIn Support

Socialbakers announced today at the Engage 2013 conference in New York that it is launching a mobile analytics app and support for Instagram and LinkedIn. The app, the company says, provides an “executive dashboard of key metrics for monitored Facebook profiles including top performing content, fans and followers, engagement rates and competitor analysis.” “The addition of Instagram and LinkedIn broadens …

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Google Analytics Adds New ‘Speed Suggestions’ Report

Google announced the launch of a new Speed Suggestions report in Google Analytics. This can be found under Site Speed along with Overview, Page Timings and User Timings. The report shows the average page load time for top visited pages on your site, and utilizes the PageSpeed Insights tool to surface suggestions for improving specific pages for speed. “The PageSpeed …

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Amazon Mobile App Developers Now Have Access To Analytics, A/B Testing

Despite building Fire OS on top of Android, Amazon wants developers to choose its platform over Android or iOS when building apps. Over the last year, it’s become easier to recommend the platform as Amazon has leveraged the power of AWS to offer a number of services to developers that are typically hard to implement on their own. Amazon announced …

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Facebook Acquires Mobile Data Firm And Internet Ally Onavo

Facebook has acquired Onavo, a mobile data compression and analytics company out of Israel. Onavo announced the news in a blog post on Sunday. In that, co-founders Guy Rosen and Roi Tiger write: As you know, Facebook and other mobile technology leaders recently launched Internet.org, formalizing Facebook’s commitment to improving access to the internet for the next 5 billion people …

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Google Adds Auto-Event Tracking To Tag Manager

Google announced on Thursday that it has launched Auto-Event Tracking for Google Tag Manager, enabling users to measure events happening on the page without HTML or Javascript. You can use the Event Listener tag to tell Tag Manger when you want to listen for events, and write rules for what to do next. “Once you have your event listener set …

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Google Just Made A Bunch Of Google Analytics Announcements

At the annual GASummit, Google made a whole bunch of announcements about Google Analytics, following the release of a big upgrade to its mobile app. For one, unified segments, revealed back in July, are now available to the majority of users, and will be available to all users by the end of the year. Traffic Sources in the left-hand navigation …

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IBM To Bolster Analytics Portfolio With The Now Factory

IBM announced on Tuesday that it is pursuing the acquisition of The Now Factory, a Dublin-based provider of software analytics for communications service providers. IBM says the acquisition complements its MobileFirst Analytics portfolio, and is part of its long-term strategy to support strong expected growth in big data and analytics. “The Now Factory’s innovative solutions are all about enabling quick …

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