Today, Google has added functionality for nine new languages to Analytics.

The new languages are: Arabic, Croatian, Hebrew, Hindi, Latvian, Romanian, Serbian, Slovenian, and Ukrainian.

We are confident this will improve the usage of Google Analytics across the world, and help website owners and AdWords advertisers get even more out of their internet marketing efforts. Happy data mining!

These nine new languages bring the total to 40 total languages available to Google Analytics users – “quite the polygot,” according to Google.

If you wish to change the language for Google Analytics, you must be using the new version. Make sure you’re logged in to your Google account, then click on the settings button at the top right.

Google Analytics has also updated the help center to support these nine new languages.

• Documenting your objectives
• Understanding the uniqueness of your marketing channels, and
• Choosing your metrics

But you’re not done yet! To continue the process, take advantage of the four remaining steps that will help you take charge of managing your marketing initiatives.

Context is Key

Keeping in mind your initial overall objective of reporting on what matters to your business, look at both “big picture” as well as specific data derived from the information you’ve gathered. When examining this data, remember the context in which the data has been taken. This gives a whole lot more meaning to your reports.

For example, if you sell online and seasonality is important to your business, don’t just report that you made $2.5M last month. Add context (as you see in the graph), by adding a previous month to show revenue increased by 22%. Add in the same month last year (and show off that 46% increase!). And last but not least, show your “planned” numbers, as well as how close or how far you are from meeting those targets.

Let the Computer Do the Work for You

Arrange for automatic reporting so you don’t have to babysit your site. Now this doesn’t mean that you get your analytics set up and you’re done. Consistent monitoring of your site is important. We’re talking about managing your analytic data by arranging for detection when significant changes occur. Specifically in Google Analytics (and who doesn’t have access Google Analytics these days), set up alerts to automatically flag issues (or positive trends) and bring them to your attention. This gives you more time for strategic work, and less time focusing on watching traffic, conversion rates, etc.

Build Effective Reporting Tools into Your System

Now that you’ve got the first five steps down, you’re ready to compile all your data in a useful and comprehensive presentation. Bring everything that matters; social media, offline marketing, web analytics, etc. into one reporting interface where you can organize and review.

Google AdWords, Google Analytics, Bing, SalesForce and Facebook all offer ways of extracting data. There are several tools available to help bring all your data together. I’ve seen organizations use a manual (painful) process and some with a very sophisticated data warehousing solution, and then everything in between. For Google Analytics users, many data export options are readily available, including the one we recommend, ShufflePoint.

This program allows you to export and integrate data into Excel and PowerPoint with the click of the mouse!

Automate Reports

Make life a little easier for yourself by automating reports. Several tools make it possible to send data directly to your inbox or web based and interactive dashboard Choose key performance indicators, set up the automation and analyze the data and take actions!

So there you have it. Seven steps to analytics reporting. Take your company to the next level in digital marketing optimization by following this framework, that will not only help you to understand your customers/visitors, but also to improve your site performance, achieve higher ROI from your marketing initiatives and gain better insight into your business.

“You can traffic up to 1mm keywords within 24 hours by simply exporting your keywords from the search engines, and then dragging and dropping the file into the tool,” says Microsoft’s Lori Goode. “Click redirects are created at the click of a button and ready to upload back into the search engine. No really, it’s that simple!”

“OK, so the ASDT will keep traffic time to the barest minimum,” she continues. “But when you’re using the ASDT, you also benefit from deeper connections between search engine data and Atlas data. You’ll be able to pull search engine dimensional and fact data side-by-side with Atlas data in MyReports, giving you the ability to assess campaign, ad group, ad, keyword, and landing page performance.”

Reports, including Keyword Path Analysis and Search And Display Synergy have been updated to be compatible with new, simplified click redirects.

Microsoft also released a new API that will support the launch of a new Search Engine Management channel in the Atlas Technology Partner Alliance.

The main software product is IBM Connections for analytics, real-time data monitoring, and collaborative networks through IBM’s SmartCloud services. Included in the new offerings, as described by the company, are:

• New social analytics software that integrates wikis, blogs, activity streams, email, calendaring and more, and flags relevant data for action. It allows for instant collaboration with one simple click and the ability to build social communities both inside and outside the organization to increase customer loyalty and speed business results.
• New software that integrates social networking capabilities with enterprise content management to better connect people with information so they can make informed decisions and act quickly.
• The new IBM SmartCloud for Social Business simplifies access to business-grade file sharing, social networking, communities, online meetings, instant messaging, email and calendar. In addition, IBM SmartCloud for Social Business will deliver a cloud-based productivity suite allowing users to co-edit documents in real-time.
• New messaging and collaboration software that brings the power of embedded experiences to the Web and mobile devices providing a single point of entry for all business processes.

“There is boundless opportunity for social business to transform how we connect people and processes, and increase the speed and flexibility of business,” said Alistair Rennie, GM, Social Business at IBM. “A successful social business can break down barriers to collaboration and put social networking in the context of everyday work, from the device or delivery vehicle of your choice, to improve productivity and speed decision-making.”

IBM also announced the beta release of IBM Lotus Notes and Domino, Social Edition for “acting on any work flow process directly within the email inbox.”

The company says it intends to support mail, calendaring and contacts in a beta release of IBM Lotus Notes Traveler for Microsoft Windows Phone on Nokia and HTC devices within the first half of the year.

The metrics are aimed at giving webmaster a better understanding of how they can improve their website performance. Speed, we know, is a ranking signal for Google, so this is probably one worth paying attention to.

That said, Google’s Matt Cutts did kind of downplay the impact speed actually has on rankings. It’s a signal, but it’s certainly not the loudest. Still, it’s good for the user experience, and we know Google likes that. Of course, it’s always good to have a good user experience no matter what is impact from Google is.

In the “technical” section in each of the site speed tabs (Explorer, Performance and Map Overlay), there is new set of metrics.

“The Technical section of the Explorer and Map Overlay tabs provides details on the network and server metrics,” the company explains on the Google Analytics blog. “Similarly, the additional sections of the Performance tab shows summaries for each of these metrics. These network and server metrics are one component of Avg. Page Load Time; the other component is browser time, i.e., the browser overhead for parsing and executing the JavaScript, rendering the page and other overheads such as fetching additional resources (scripts/stylesheets/images).”

The site speed report also displays: avg. redirection time, avg. domain lookup time, avg. server connection time, avg. server response time, and avg. page download time.

“If you notice that some of the metrics are higher than expected, review your site operations and test if changes lead to improvements,” Google says. “For example, if you notice that Avg. Domain Lookup Time is high, you might want to change your DNS provider. A high Server Connection Time, on the other hand, is a metric that you might not be able to reduce.”

“To most significantly increase your website’s speed, evaluate your Site Speed report for metrics that have the largest values and target those for improvement,” Google adds.

For example, for a high average redirection time, you might evaluate whether redirects are even necessary. Google suggests also checking to see if a specific referrer is causing high redirect latency. For high average domain lookup time, you might change DNS providers. For high average server response time, you might reduce your backend processing time or place a server closer to users. For high average page load times, reduce your initial data size.

“The purchase bolsters Adobe’s strategic focus on digital marketing and expands the company’s solutions, which are central to how digital marketing and advertising is created, managed, executed measured and optimized,” an Adobe spokesperson tells WebProNews.

Efficient Frontier will add multi-channel ad campaign forecasting, execution and optimization features to Adobe’s Digital Marketing Suite.

“With the explosion in global Internet advertising, our customers need to know where, when and how to spend their digital marketing dollars to get the greatest return,” said Brad Rencher, SVP and general manager of Adobe’s Digital Marketing Business. “The addition of Efficient Frontier will give our Digital Marketing Suite customers a leading platform for turning ad spend into business impact.”

“Adobe’s vision of digital marketing is perfectly aligned with the Efficient Frontier approach – use data and intelligence to manage risk and drive ROI across a growing number of digital channels,” said Efficient Frontier President and CEO David Karnstedt. “Adobe customers will have greater insight into how their social, search and display spend impact one another and how to optimize their cross-channel campaigns.”

Included in the pending acquisition is Context Optional, a subsidiary of Efficient Frontier.

Context Optional provides Fortune 500 companies with brand management, monitoring and analytics tools.

Adobe itself, it says, currently captures nearly five trillion digital transactions per year for over 5,000 customers, which include some of the world’s largest publishers, ad agencies and advertisers.

Terms of the deal have not been disclosed.

Features include:

• A Quick Overview: A new overview provides all of the information that you care about quickly, while also enabling you to easily access more detailed information.
• More Detailed Reports: Analytics now includes more detailed statistics so that you can have a more precise understanding of your content and audiences.
• Audience Builders: Discover which videos are driving the most views and subscriptions.
• Audience Retention: See how far viewers are watching through your video in the new audience retention report.

YouTube’s Creator Playbook has been updated showing how to use the new Analytics:

YouTube is also sharing this related infographic:

YouTube Analytics will be released to everyone using a modern browser throughout today.

View more daily infographic round-ups here.

The FCC looks at the impact of tablets on Spectrum:

Kissmetrics provides a 2011 web analytics review:

++ Click Image to Enlarge ++

Source: The 2011 Google Web Analytics Review Infographic

Brilliance looks at the Kardashian wedding from August vs. the average wedding:

Brilliance Loose Diamonds

“This is especially important when you’re using an unsecured Internet connection, such as a WiFi hotspot in an Internet cafe,” says Google product manager Evelyn Kao.

There’s a chance that your Google experience will be slower with SSL because the computer your’e using has to establish a secure connection with Google. This is interesting, considering that Google has put so much effort into speeding things up.

It’s worth noting that you can just go to https://www.google.com when you’re signed out, and still use encrypted search.

Naturally, webmasters and SEOs are contemplating the effects this will have on search engine optimization and analytics.

Sites visited from Google’s organic listings will be able to tell that the traffic is coming from Google, but they won’t be able to receive info about each individual query. They will, however, receive an aggregated list of the top 1,000 search queries that drove traffic to the site for each of the past 30 days in Webmaster Tools.

“This information helps webmasters keep more accurate statistics about their user traffic,” says Kao. “If you choose to click on an ad appearing on our search results page, your browser will continue to send the relevant query over the network to enable advertisers to measure the effectiveness of their campaigns and to improve the ads and offers they present to you.”

“When a signed in user visits your site from an organic Google search, all web analytics services, including Google Analytics, will continue to recognize the visit as Google ‘organic’ search, but will no longer report the query terms that the user searched on to reach your site,” says Amy Chang on the Google Analytics blog. “Keep in mind that the change will affect only a minority of your traffic. You will continue to see aggregate query data with no change, including visits from users who aren’t signed in and visits from Google ‘cpc’.”

“We are still measuring all SEO traffic. You will still be able to see your conversion rates, segmentations, and more,” she adds. “To help you better identify the signed in user organic search visits, we created the token ‘not provided)’ within Organic Search Traffic Keyword reporting. You will continue to see referrals without any change; only the queries for signed in user visits will be affected. Note that ‘cpc’ paid search data is not affected.”

Google is making the encrypted search available on all of its search properties except for Maps.

I am excited to announce that the SocialGrapple team is joining Google.

Thank you again for being a part of my journey. I strive to continue building tools that make the world more transparent and empowered, and I can’t imagine a better partner than Google.

According to Leen Rao, it’s just a talent acquisition. It’s unclear whether or not the product itself will remain available. Dain Binder, who first reported the news, says Google confirmed that creator Andrey Petrov is joining Google, but was “silent about whether or not any assets or property of SocialGrapple” are part of the acquisition.