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	<title>WebProNews &#187; Analyst</title>
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		<title>JupiterResearch Picked Up By Forrester</title>
		<link>http://www.webpronews.com/jupiterresearch-picked-up-by-forrester-2008-07</link>
		<comments>http://www.webpronews.com/jupiterresearch-picked-up-by-forrester-2008-07#comments</comments>
		<pubDate>Thu, 31 Jul 2008 18:54:14 +0000</pubDate>
		<dc:creator>WebProNews Staff</dc:creator>
				<category><![CDATA[Business]]></category>
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		<category><![CDATA[Forrester]]></category>
		<category><![CDATA[JupiterResearch]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=46455</guid>
		<description><![CDATA[<p>A $23 million all-cash deal added the folks at JupiterResearch to Forrester's stable of analysts.</p>]]></description>
			<content:encoded><![CDATA[<p>A $23 million all-cash deal added the folks at JupiterResearch to Forrester&#8217;s stable of analysts.</p>
<p><span id="more-46455"></span>
<p>It looks like Forrester found someone to replace <a href="http://64.233.167.104/search?q=cache:Pd_7O8Ffs8AJ:blogs.forrester.com/charleneli/2008/07/why-im-leaving.html+http://blogs.forrester.com/charleneli/2008/07/why-im-leaving.html&amp;hl=en&amp;ct=clnk&amp;cd=1&amp;gl=us">now-former analyst Charlene Li</a>. A whole company of them, with a familiar name.</p>
<p><a href="http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&amp;newsId=20080731005684&amp;newsLang=en">Forrester</a> announced its acquisition of JupiterResearch for $23 million. Forrester employs over 1,000 people, while JupiterResearch brings 82 employees to the mix.</p>
<p>&quot;JupiterResearch enhances our existing role-based strategy and offerings to bring unprecedented value to Forrester&#8217;s Marketing &amp; Strategy clients,&quot; George F. Colony, Forrester&#8217;s chairman and CEO, said in the announcement.</p>
<p>&quot;As strange as it may seem, I am excited about this news,&quot; JupiterResearch president <a href="http://weblogs.jupiterresearch.com/analysts/schatsky/archives/010098.html">David Schatsky</a> said in a blog post; JupiterResearch and Forrester have been competitors for some time.</p>
<p>&quot;We have not always seen things the same way, and we have scoffed at times at some of Forrester&#8217;s market forecasts and bold pronouncements on the future. But Forrester has a lot of smart people, and has gotten a lot right. And they have executed their business strategy masterfully,&quot; said Schatsky.</p>
<p>JupiterResearch has bounced around in recent years. Alan Meckler picked up the company in 2002 for his INT Media Group, which became Jupitermedia. Four years later, MCG Capital bought JupiterResearch; a brief period followed where it was connected with Kagan Research until that business was sold in 2007.</p>
<p>Now JupiterResearch calls a new company, a former competitor, its master. Going back to a January 2008 article at <a href="http://www.alleyinsider.com/2008/1/jupiter_analyst_can_see_the_future_wont_tell_you_about_it">Silicon Alley Insider</a>, where they cited JupiterResearch&#8217;s Michael Gartenberg in claiming, cheekily, he wasn&#8217;t going to predict what was coming up this year as he already had a pretty good idea; we wonder if he saw this coming.</p>
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