GoRank, an SEO tools provider, recently released a study of keyword density. I wrote them to ask if any of their results surprised them.

During the US/Canada road show this past two years, I’ve had the opportunity to share many of my favorite tools, tricks and techniques for network troubleshooting and cybercrime detection and testing.

Understanding Web traffic can be maddening. It’s easy to find out, in general, how many visitors your site’s had, which pages visitors accessed, and even where most of the site traffic came from with just about any logging software.

Why finance must create CRM objectives and metrics that will translate back into its traditional framework.

Without a doubt customer-profitability analysis is a hot topic — especially for companies that embrace customer relationship ideas, because without it interpretations of CRM failures or successes are mere speculation.

Question: Jim,

I caught your article on Traffic Analysis but was unable to unearth methods of avoiding commission stealing.

Will a simple PHP redirect do the trick? I expect that the offending code changes the affiliate code in the downloaded HTML; doing a redirect off of a server would eliminate that problem if that is the case. Is this the silver bullet?

Question: About 5 months ago I started on a quest to make the best site possible, with the best content for the users that I wanted there. My URL is http://www.skateservice.com. Now that I’m actually getting traffic, I can’t turn it into sales. I am an affiliate of the #2 online skateboard shop, but I’m not seeing any turn around from it. I place banner ads, and feature ads on my site, but no one seems to be buying anything. The whole purpose of the site is to make it an E-Zine type, with the option to buy products that I know the customer is in the market for. Any ideas or thoughts would really help me out here.

You probably get gobs of reports on web site traffic but don’t really do much with them other than track page views and visitors. Increasing your traffic using ads, search optimization, and pay-per-click won’t do you much good if visitors don’t do something once they get to your web site.

Question:
Part 1 – Can one calculate how many people *typed in* the URL with Webalizer? With Webtrends? Does this have anything to do with the “direct request” number or the referrers that are the site URL itself?

Question: I’m not getting the traffic I would like. Can you tell me what I need to do?

I’ve developed two metrics I think are among the most important you can track, no matter what kind of site you have or what the objective of the site is.

I keep getting more and more requests for information on how to use visitor analysis to improve web site profitability.

Market analysis is a necessary part of planning a profitable business. Before investing any money in your business, you must gather information about your potential customers and the demand for your product of service.

BENEFITS OF MARKET ANALYSIS

Percent Single Page Access

What it is: Single Access Page Visits divided by Entry Page Visits for a page

Robin will answer any questions related to the search engine marketing industry. If the question is highly technical, or if she doesn’t know the answer, she’ll contact experts in the industry or search engine representatives for the answers.

Let’s start by defining a “Budget Analysis”. This is simply a breakdown of your budget (income, bills & expenses) showing how much money you have coming in and how much you have going out. It will show how your budget category percentages compare with what is recognized as the ideal percentages. The most important aspect of the Budget Analysis is the recommendations for improvement.

The field of search engine optimization is a constantly evolving industry with important changes being made almost daily.

In the beginning, search engine optimizers focused on one thing only: rankings. Tracking of actual sales or conversion rates was almost unheard of.

In a previous article I introduced the problems of testing your site for missing links and images. A common problem often relates to seeing your web site from the inside out. In other words, things that appear to work for you may not work for your visitors. This is often caused by file references that point back to your computer. When you test, your browser can easily find these files because they are where they are supposed to be. Visitors not having access to your directories will see the typical missing image box.