All Posts Tagged Tag: ‘Analysis’

The Importance of Spider Analysis in a Well-Rounded Search Engine Marketing Plan

The field of search engine optimization is a constantly evolving industry with important changes being made almost daily.

In the beginning, search engine optimizers focused on one thing only: rankings. Tracking of actual sales or conversion rates was almost unheard of.

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Site Analysis

In a previous article I introduced the problems of testing your site for missing links and images. A common problem often relates to seeing your web site from the inside out. In other words, things that appear to work for you may not work for your visitors. This is often caused by file references that point back to your computer. When you test, your browser can easily find these files because they are where they are supposed to be. Visitors not having access to your directories will see the typical missing image box.

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