All Posts Tagged Tag: ‘Amazon’
Recent Sony news presents an interesting case study in the difference between advertising and marketing. For just as the company was marginalizing yet another group of people and offending the politically correct, sales of PlayStation 3 soar upon price cuts.
New statistics have indicated that online sales are slowing, and this has worried some people. Yet “slow growth” is still growth, and – some projections accompanied those stats – even if 25 percent per year (in 2004) was great, nine percent (in 2010) won’t be too shabby.
There has been some useful posts of late that discuss the pracitical methods to get started at developing a new site or blog specifically for affiliate marketing. In particular Aaron Wall discusses practical tips for starting a new site and Dosh Dosh looks at choosing the right blog niche.
Everybody makes mistakes, but it’s surprising to see large companies like Google commit these goofs, and it’s even more unexpected when foul-ups in the recruiting-and-hiring process. These things do happen, though, as Jeff Barr, who turned down a job with Google, recently found out.
Online retailer Amazon.com has purchased Brilliance Audio, the largest independent publisher of audiobooks in the U.S.
Amazon says the acquisition will expand the number of books produced in the audio format giving customers a broader selection of audiobooks.
Amazon subsidiary CustomFlix now supports both standard CD and MP3-CD audiobook formats through its Disc on Demand service.
Amazon evidently wants you to “Go Indie”; a new music store of that name has been launched, and it features some tempting price cuts over regular items.
Amazon got 30 different music companies to work with it on this project. To be honest, I didn’t recognize any of them (guess I’m not indie enough), but some of the more interesting names are Alligator Records, Bloodshot Records, Epitaph, Fat Possum, Hellcat, Matador, Smithsonian Folkways, Vagrant, and Yep Roc.
eBay offers a Marketplace research service that costs $2 to $25 a month.
Last week, the blogosphere erupted with screams of protest and condemnation following the revelation of death threats and personal attacks against blogger Kathy Sierra. In a show of support for Sierra, and in protest of the threats, popular blogger Robert Scoble vowed to not write any posts for a solid week.
Many top destination sites are adding blogs and other publishing formats to their site to build their authority and market-share. This editorial content creates value, builds trust and authority, and allows for a more profitable blend of content and advertisements.
Recently, Amazon carried a ‘buy one, get one free’ promotion on DVD box sets for its customers. Due to a technical problem, however, customers were able to ‘get one free, get another free’ instead. After the fact, Amazon is looking to recoup those funds, which is rubbing customers the wrong way.
From the “Ways to Irritate Your Customer Base” school of online commerce, Amazon is poised to lecture business students regarding the finer points of customer service and building consumer trust.
Well-known marketing author, Seth Godin, doesn’t want you to buy his new book for sale on Amazon. First off, it’s not new. Godin published it in 2005. Second, he published it as an e-book and offered it for free download on his website.
So where did this $9.99 copy of Everyone’s an Expert (About Something) come from? It appears to be a company called BN Publishing, which has an eBay store as well. Godin’s book available in print form, distributed and promoted by Amazon, was news to him too.
I have been a published author for over seven years now and if there is one thing I can’t stand about the industry its waiting!
Integrating user-generated submissions with existing content is one of the hottest new trends these days, mostly thanks to the success of Wikipedia. Now Amazon is jumping on the bandwagon with its launch of Amapedia; a wiki intended to serve as a companion to its extensive product catalog.
Buying and selling college textbooks was probably my least favorite part of my collegiate experience. I always had the feeling that I was being royally ripped off on both ends of the deal. Both the purchase and the buy back of textbooks seemed shady. Knowing that you were probably paying too much and that when you went to sell the book back you would be lucky to get a fraction if anything for what you paid.
Online user-generated video content was huge in 2006. 2007 has the potential to be a good year for the TV and movie industries as they enter the digital arena and hope for the success that the music business has been able to achieve with paid content.
Amazon.com has launched a new Web site that will focus solely on shoes and handbags. The name of the site is Endless.com and will offer 250 brands and 15,000 styles. The site also boasts that it will offer free overnight shipping on all items. It will be interesting to see if the overnight free shipping will remain permanent or if it is just an initial promotional tool.
This year promises to mark even more innovations in the realms of marketing, search, and digital music technology. The greatest feat of 2007 may not come in terms of an addition, but rather the removal of Digital Rights Management (DRM) practices from online music stores such as iTunes and the Zune marketplace.
According to new research from Hitwise average daily visits to ecommerce sites from Thanksgiving through the Thursday before Christmas were up 5.9 percent compared to 2005. The days with the single biggest increases over last year were Cyber Monday the first Monday after Thanksgiving and Thanksgiving Day.
The rumor mill is running hot and heavy with underground rumblings that Amazon may be entering the digital music marketplace as early as the 2007 first quarter. It is speculated that the company will offer DRM-free mp3 tracks and offer a variable pricing structure for participating record labels.
Recently IBM sued Amazon.com over patent infringement. On Thursday Amazon fired back with a suit of it’s own directed at IBM for patent infringement. The countersuit was filed in the U.S. District Court for the Eastern District of Texas. Amazon disputes that they infringe on IBM patents and that IBM infringes on patents that Amazon holds.
Online spending continues to increase at a record breaking pace. Cyber Monday the first Monday after Thanksgiving saw online sales reach an all time high of $608 million. The record was short lived. Last Monday, December 4 online sales shot to $647 million according to comScore Networks. That is $39 million more in online spending than on Cyber Monday. It also marks a 26 percent increase over the same day from last year.
I’ve always liked Jeff Bezos persona as he comes off as a very honest and energetic guy who’s passionate about the web and what can be done on it. He started out by talking about the Amazon we know today that has 61 million active buyers and will surpass 10 billion in 2006 sales.
It wasn’t too long ago that Ad Age reported that big-mouthed television executives let it slip that Amazon was preparing an online video content service, called Amazon Digital Video. A Net detective proves that keeping a secret online is like hiding a ham in your shorts.
British book chain Waterstone’s has discovered this Internet thing may catch on. That discovery seems to come as parent HMV noticed Amazon poaching their profits by managing the store’s online presence. Five years of lost commission later, Waterstone’s will be launching its own website this fall.
I see Rick Segal picking on Amazon’s CTO after reading a bunch of blogs this morning about our Amazon talk (and the ensuing controversy about whether or not we answered questions very well or not).