NBC Strikes Deal With Amazon

Amazon and NBCU have announced that TV content from NBCU will now be available on Amazon Unbox, Amazon’s digital download service. Shows now available on Amazon Unbox include "The Office", "Heroes" and "30 Rock." Starting September 10, Amazon Unbox customers can download for free, before they air, episodes of the pilots for "Bionic Woman", "Chuck", "Journeyman", and "Life." New episodes will be available the day after they air on TV.

"With the addition of NBC Universal TV content to Amazon Unbox, fans now have the ultimate convenience for enjoying their favorite shows whenever or wherever they want," said Jean-Briac Perrette, President, NBC Universal Digital Distribution.

"This further expands our longstanding relationship to bring a robust content offering to the marketplace in a variety of ways that will benefit the consumer and, at the same time, protects our content."

"We are excited to bring NBC Universal shows like the award-winning The Office, 30 Rock and Battlestar Galactica to our Amazon Unbox customers," said Bill Carr, Amazon.com Vice President for Digital Music and Video.

"Prom Queen" launched in April on MySpace and is an 80 episode series that are 90 seconds long. The series can be purchased from Amazon for $9.99 to own and to rent for 30 days for $3.99.

"By teaming with Amazon Unbox, we are making it possible for ‘Prom Queen’ fans to download and watch the entire series as a feature-length title whenever they want," said Michael Eisner.

"The wonderful thing about producing in the new-media landscape is that fans can reach shows like ‘Prom Queen’ on a number of platforms. Amazon Unbox gives shows like ‘Prom Queen’ longevity and serves as a new mass medium and unique way for the show’s followers to watch."

The "Prom Queen" mystery series focuses on five girls who will be nominated for Prom Queen. The Web series has done well, probably due in part to MySpace and was nominated for an Emmy.

"More and more people are going to the Internet for the latest compelling, cutting-edge video. Amazon Unbox provides a totally new way for producers and film-makers to deliver their work to customers," said Roy Price, director of Amazon Unbox. "By bringing shows like ‘Prom Queen’ to Amazon Unbox, our customers gain quick and easy access to exciting new web-only based content."