All Posts Tagged Tag: ‘algorithm changes’

Facebook News Feed Gets More Ranking Adjustments

Facebook News Feed Gets More Ranking Adjustments

Facebook is messing with the News Feed again. This is an ongoing thing that will never change, but Pages will always face the possibility of increased or decreased reach and referral traffic based on the social network’s whims. How has your Page adjusted to Facebook News Feed changes over the past year? Let us know in the comments. In its …

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Google Core Update Winners And Losers Analyzed

Google Core Update Winners And Losers Analyzed

About a week ago, Google launched a big update to its core algorithm, catching the attention of many webmasters and SEOs. It was also revealed that Panda is now part of Google’s core algorithm, but consensus is that this particular update wasn’t Panda related. Searchmetrics, which often compiles lists of “winners” and “losers” from significant Google updates based on their …

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An Important Change To Google’s Panda

An Important Change To Google’s Panda

The Google Panda Update has been around for five years and has dominated more headlines than probably any other Google algorithm change over that time. It was so big that it transcended industry press, making headlines from more mainstream media outlets. An important change has been made with Panda, and it affects how Google utilizes it from here on out. …

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Google Penguin Update Still On For This Year

Google Penguin Update Still On For This Year

The SEO and webmaster communities have been waiting for Google to launch a new Penguin refresh for a long time. Google has been promising a new version that will update in real time, so those impacted by it won’t have to wait for Google to push another one to have any hope of recovery. It will instead be constantly updating. …

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Don’t Do This If You’ve Been Hit By Google’s Panda Update

Don’t Do This If You’ve Been Hit By Google’s Panda Update

Google’s Panda update has been around since February 2011 and continues to wreak havoc on websites when it finds content issues. Sometimes it’s not clear that the site suffering Panda’s wrath actually deserved to be algorithmically penalized. Either way, some sites have been hit really hard by it over the years, and one tactic that has sometimes been employed has …

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Google Tweaks Algorithm To Better Handle Hacked Spam

Google Tweaks Algorithm To Better Handle Hacked Spam

Google announced that it has begun rolling out a series of algorithmic changes aimed at better handling hacked spam in search results. The company says it is “aggressively” targeting hacked spam to protect users and webmasters alike. “A huge amount of legitimate sites are hacked by spammers and used to engage in abusive behavior, such as malware download, promotion of …

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Google Reportedly Adds Another App Indexing-Related Ranking Signal

Google Reportedly Adds Another App Indexing-Related Ranking Signal

Back in February, Google announced two major mobile ranking signals back in February. The one that got the most attention and the nickname “Mobilegeddon” was a site’s “mobile-friendliness”. The other one was app indexing. Google would show content from apps to users when they had the apps installed. READ: How To Set Up App Indexing For Ranking In Google In …

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Google Penguin Update Expected Before End Of Year

Google Penguin Update Expected Before End Of Year

As of mid-July, Google was sending the message that a new launch of its Penguin update was still months away. Now, over two months later, it’s getting closer. Just how close we don’t know exactly, but from he sound of it, it is likely to drop by the end of the year. The topic came up in the latest Google …

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Is Google’s Latest Panda Refresh Too Slow?

Last Friday, Google confirmed that it had finally begun rolling out a refresh to its infamous Panda algorithm the prior weekend. It’s still rolling out as the company said it would take “a few months” to complete. Are Google’s Panda refreshes too slow and far between? Share your thoughts in the comments. The update, Google’s Gary Illyes said, affects 2 …

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Google Says Penguin Refresh Is Still Months Away

Early last month, Google provided webmasters and SEOs with an update on what was going on with Panda and Penguin. The former was said to be coming in two to four weeks from that time, but that never happened. It’s still expected soon, but appears to have been delayed for technical reasons. Penguin, on the other hand, is still quite …

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Facebook News Feed Ranking Now Takes These Video Actions Into Account

Facebook announced a new change to how it shows content in News Feed on Monday. It will now start taking into account the actions users take on videos when determining when to show a video to people. Specifically, it will look at when users choose to turn on sound, make a video full screen, or enable high definition. The thinking …

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Google Algorithm Update (‘Colossus’ or ‘News-Wave’) Google Trends-Related?

On June 17, Google’s algorithm seemed to get a mysterious jolt with a mysterious update that Google deemed a routine, non-major change. Google specifically said the update was not related to Panda, Penguin, or HTTPS. They wouldn’t comment further. They just said, “We’re always making improvements to our search algorithms and the web is constantly evolving. We’re going to continue …

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Google Algorithm Gets Mysterious Jolt

Google changes its algorithm constantly, so an update is hardly newsworthy unless it causes major changes. Something pretty big apparently happened with the algorithm on June 17 – so big that Moz is calling it the “Colossus” update. I don’t know if that name’s going to catch on or not, but according to its MozCast product, which measures the “temperature” …

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Google Update Bumped Down Half Of Pages It Threatened To

Google released an algorithm update on April 21 that began taking the mobile-friendliness of a site into account when ranking that site in search results. It’s still just one of many signals Google uses, and it’s not as significant as relevance or quality, but it is clearly a factor Google is taking very seriously as more searches are performed from …

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Google Updates Webmasters On Panda and Penguin

At the SMX Advanced conference on Tuesday, Google’s Gary Illyes made some comments about what webmasters will be able to expect from Google with regards to its Panda and Penguin updates in the near future. April saw Google’s transparency being called into question again in light of mixed messages it had been sending about both updates – both of which …

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Poll: Only 11% Noticed Traffic Changes From Google Update

Another survey has been conducted regarding Google’s recent mobile-friendly update, which prior to release, had often been billed as “Mobilegeddon”. After its release it quickly became clear that it was anything but. Search Engine Roundtable released results from a poll it ran after getting a thousand responses. The source of the poll is worth taking into consideration as we’re talking …

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Mobile-Friendly Update Bing Announced In November Still Hasn’t Rolled Out

In November, Bing principal program manager Mir Rosenberg wrote in a blog post, “We started probing web pages for ‘mobile friendliness’ and ranking web pages accordingly on our users’ mobile phones.” Bing had begun using mobile friendliness as a ranking signal for a “small but steadily growing percentage” of mobile queries. Apparently that growth was pretty slow, as a full …

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Was Google’s Update Really Mobilegeddon?

It turns out Google’s mobile-friendly update didn’t quite have the doomsday impact that some thought it might. I can’t say I’m shocked. While it’s clearly a significant update, these cries of “mobilegeddon” always felt a little sensational to me. While the importance of having a mobile-friendly site can’t be overstated, the fact is that many sites were already mobile-friendly, and …

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Google Mobile-Friendly Update Completes Roll-Out

It appears that Google’s mobile-friendly update has fully rolled out, but as of Friday morning, not all pages had been indexed yet, so it’s possible that you’ll still see effects from it that haven’t taken place just yet. That said, it sounds like the impact of the update is far less significant than the “Mobilegeddon” headlines would have had you …

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Google Penguin Turns 3, Still Frustrates Webmasters

The Google Penguin Update is now three years old (hat tip to Barry Schwartz for keeping tabs on the “holiday”). The update has been the bane of many SEOs’ and webmasters’ existence for all this time, and things really haven’t gotten a whole lot better for some of them, despite promises from Google. The reason the update exists – to …

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Google “Believes” The Doorway Page Algorithm Update Has Rolled Out

Last month, Google announced that it’s cracking down on doorway pages with a new ranking adjustment. At the time, the company said this would launch soon, but didn’t give an exact time frame. It appears that now, the update has already been rolled out. SEOs and webmasters have apparently been largely unable to tell if the the update ever launched, …

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Google Panda Update MIA For About Six Months

What happened to the Google Panda update? It seems to have gone missing for about six months after Google last officially confirmed a refresh in September. Those keeping track indicate that it hasn’t been updated or refreshed at all since October (the company had said it would be a slow rollout in the first place). “Based on user (and webmaster!) …

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Should Facts Outrank Links As A Google Signal?

Google has a new paper out that discusses how it might rank pages based on facts as opposed to links. If this were to become the case, it would represent a huge move for the search engine, which has historically used links as a major indication of relevance. In fact, it was the PageRank algorithm that really put Google on …

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Google Launches New Ranking Signal, Sets Date For Another

Google announced that it will be expanding its use of “mobile-friendliness” as a ranking signal beginning on April 21. That gives you a little less than two months to make sure your site fits the bill. The change will go into effect across all languages, and Google says it will have a “significant impact” in its search results. Are you …

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Google ‘Update’ Impacts E-Commerce Sites

Google makes adjustments to its search algorithms every day, but sometime last week, it made one that was bigger than the average tweak, and a lot of webmasters took notice. The comments about ranking changes poured into the search forums and other channels, but Google didn’t indicate it had launched a major update like it sometimes does. You can browse …

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How SMBs Can Deal With Facebook’s News Feed Changes

In November, Facebook warned businesses that more change was coming to its News Feed algorithm in January. This followed about a year of steady organic Page post reach decline for many of them. The new changes demote posts Facebook deems too promotional. A lot of businesses feel a bit screwed by this as people often like their pages because they’re …

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Get Ready For Google’s New Mobile Ranking Signal

Throughout the course of last year, Google made a bunch of moves showing that it was focusing on improving the mobile search experience for its users by way of getting websites (otherwise known as search results) to make themselves more mobile-friendly. In November, Google added a “mobile-friendly” label to mobile search results for sites that deserve such a title. It …

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Google: There Will Be No End To Penguin Roll-Out

Google confirmed what we pretty much already knew, making perhaps its clearest statement on the matter yet. That last Penguin update it launched is going to continue indefinitely. It was originally billed as a slow roll-out, but now we know that it’s basically just not going to stop. Is this a preferable approach to the algorithm as far as you’re …

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Google Adds ‘Mobile-Friendly’ Label To Results, Gives Sites Ranking Boost

Update: Google’s official announcement is now live. Much of Google’s work in search this year, as well as its guidance for webmasters, has been related to mobile search. Google has really ramped up its efforts of late to improve the mobile search experience, as more and more people perform more and more searches from their smartphones. Now, the company is …

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Google Penguin Update Still Lurking, Keep An Eye Out

It’s been a while since Google launched the most recent version of its famous (or infamous, depending on how you want to look at it) Penguin update. If you haven’t seen any changes in your rankings, don’t assume you’re in the clear just yet. After all this time it’s still rolling out. Keep holding your breath. Have you seen any …

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