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Everything Facebook Has Said Over The Past Year About News Feed Ranking Everything Facebook Has Said Over The Past Year About News Feed Ranking

You’ve probably noticed that the organic reach of your Facebook Page posts has declined significantly over the past year or so. Probably not coincidentally, Facebook has been running a series of “News Feed FYI” announcements since August of 2013. While …

Yet More Facebook News Feed Changes Announced Yet More Facebook News Feed Changes Announced

Facebook has been announcing a lot of changes to the News Feed lately, and on Thursday, the company announced a couple more related to trending topics, likes, and comments. The first change relates to how Facebook factors in trending topics. …

New Google Penguin Update Coming, Will Refresh Faster New Google Penguin Update Coming, Will Refresh Faster

Google’s Penguin update is notorious for taking an extremely long time to get refreshed, leaving sites negatively impacted by it out of luck until Google finally pushes a refresh through. You can make all the changes you want in an …

New Google Panda Update Refresh Suspected New Google Panda Update Refresh Suspected

Google hasn’t confirmed that it rolled out a new Panda refresh, but signs point to one hitting on September 5th (Friday), according to Search Engine Roundtable and SEOs. Barry Schwartz points to a post in the Google Webmaster Help forum …

Should You Be Concerned About Facebook’s New News Feed Changes? Should You Be Concerned About Facebook’s New News Feed Changes?

Facebook announced – wait for it – more changes to the News Feed algorithm and how it will deliver your Page’s posts to its alleged audience. As you’re probably well aware, Facebook has been mixing things up all year, and …

New Google Penguin Update Is Getting Closer New Google Penguin Update Is Getting Closer

It’s looking like we’ll probably be seeing Google launch a new version of the Penguin update before too long, though Google still won’t give an exact timeframe. Either way, they’re working on it, and it’s coming. Google webmaster trends analyst …

What Google’s New Ranking Signal Means For You What Google’s New Ranking Signal Means For You

This week, Google introduced the webmaster and SEO world to a new ranking signal. Webmasters using HTTPS (HTTP over TLS, or Transport Layer Security) to make their sites more secure will be looked upon more favorably than those that don’t …

Google: Panda 4.0 Brings in ‘Softer Side,’ Lays Groundwork For Future Google: Panda 4.0 Brings in ‘Softer Side,’ Lays Groundwork For Future

Back in March, Google’s Matt Cutts spoke at the Search Marketing Expo, and said that Google was working on the next generation of the Panda update, which he said would be softer and more friendly to small sites and businesses. …

Google Launches Two Algorithm Updates Including New Panda Google Launches Two Algorithm Updates Including New Panda

Google makes changes to its algorithm every day (sometimes multiple changes in one day). When the company actually announces them, you know they’re bigger than the average update, and when one of them is named Panda, it’s going to get …

Matt Cutts Talks About Coming Google Algorithm Changes Matt Cutts Talks About Coming Google Algorithm Changes

Google seems to have announced some coming changes to its algorithm in the latest “Webmaster Help” video. Head of webspam Matt Cutts said the search engine is working on some changes that will help it better determine when a site …

Cutts Talks Evaluating Quality Of Google Algorithm Changes Cutts Talks Evaluating Quality Of Google Algorithm Changes

In the latest “Webmaster Help” video from Google, Matt Cutts talks about what goes into evaluating the quality of an algorithm change before they push it out. Here’s the question he was answering: What are some of the metrics that …

Cutts On Determining If You Were Hit By An Algorithmic Penalty Cutts On Determining If You Were Hit By An Algorithmic Penalty

If you’ve ever lost your search engine rankings to a competing site, you may have wondered if you were suffering from an algorithmic penalty from Google or if your content simply wasn’t as good as your competitors’. You’re not the …

Google Thinks You Don’t Want To Know About Its Algorithm Changes Google Thinks You Don’t Want To Know About Its Algorithm Changes

Google, for a little while, used to be more transparent about the changes it made to its algorithm. Then it became much less transparent, and is now saying that people were simply too “bored” to want to know about such …

Have Google’s Results Improved After 3 Years Of Panda? Have Google’s Results Improved After 3 Years Of Panda?

Monday marked the three-year anniversary of the day Google first announced the controversial Panda update. So much has happened since then. So many sites have felt the effects. Has your site been affected by the Panda update at anytime over …

Facebook To Show Users Less Text Status Updates From Pages Facebook To Show Users Less Text Status Updates From Pages

Last month, Facebook launched what some considered to be its “Panda update”. The company revealed that it had tweaked the News Feed algorithm to promote higher quality content, and essentially give more weight to news stories over memes and similar …

Google Hummingbird And Structured Data: Is There A Connection? Google Hummingbird And Structured Data: Is There A Connection?
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There has been a lot written about Google’s Hummingbird algorithm since it was announced. Unfortunately, very little of it comes in the form of reliable facts that really give anybody a solid understanding of what they can do to help …

Google Penguin Update 2.1 Is Bigger Than Your Average Penguin Refresh Google Penguin Update 2.1 Is Bigger Than Your Average Penguin Refresh
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Google’s Matt Cutts announced late on Friday that Penguin 2.1 was launching, affecting roughly 1% of searches “to a noticeable degree.” Did you notice? Has the update had any impact on your own rankings (positive or negative)? Let us know …

Google’s ‘Mugshot’ Update Has Been In The Works For The Majority Of The Year Google’s ‘Mugshot’ Update Has Been In The Works For The Majority Of The Year

As previously discussed, Google launched an algorithm update a few days ago (in addition to the latest Penguin launch) aimed at dealing with shady mugshot sites. The New York Times put out a big article about sites that collect mugshots …

Google Launches Update To Demote Shady Mugshot Sites Google Launches Update To Demote Shady Mugshot Sites
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As previously reported, Google announced the launch of Penguin 2.0 on Friday, but that’s not the only algorithmic change the search giant has reportedly pushed out. Sometime late last week, they also pushed an update to demote mugshot sites that …

Hummingbird Is Google’s Biggest Algorithm Change In 12 Years Hummingbird Is Google’s Biggest Algorithm Change In 12 Years
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Let’s get one thing straight right up front. Hummingbird is not a new algorithm update like Panda or Penguin. It’s a new algorithm. Panda and Penguin are parts of the bigger algorithm. Hummingbird is the actual bigger algorithm. Google has …

Google Hummingbird Algorithm Said To Be Biggest Overhaul Since Caffeine Google Hummingbird Algorithm Said To Be Biggest Overhaul Since Caffeine
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Google made a bunch of search-related announcements today. Most of them were discussed in a blog post on the company’s Inside Search blog, but the one that most readers will probably be interested in more than anything was not mentioned …