Alexa is a little-known search company owned by Amazon, which is primarily used by search marketers as a basic statistics provider.

JB takes a look at Amazon’s decision to offer up use of Alexa’s index to anyone wishing to pay a modest fee.

Amazon.com’s Alexa unit has been turned into a web service, to allow developers API access to the search engine’s database.

Quite a few little applications can help search engine marketing efforts; this is a quick look at a few.

In a recent study looking at the “descriptions” of website search engine listings, we have noticed that your main SERP listing is being manipulated by Alexa.com.

The recently launched GoLexa.com offers users a completely ugly website that turns out, in spite of its appearance, to be completely useful, especially to those needing search engine optimization information.

Two new services released by Amazon Web Services (AWS) significantly enhance the power of software developers and Web site owners to build innovative, revenue-generating applications.

A discussion in my forum has prompted this newsletter as I think it is important for any online entrepreneur to understand how Alexa ratings work in order that they can understand why they may not be that important to the success of their online business.

1. Additional Exposure For Your Site.

At the end of 2003, Alexa.com’s results were being closely linked into the listings of its’ parent company, Amazon.com. This currently means that when someone reviews your site, it is linked to their amazon profile, which can be accessed when people browsing for books look to see what reviewers like them suggest. In the future, it could mean that amazon.com will integrate your web site in other ways, such as showing a list of websites related to popular topics such as marketing.

Search engines, do you use them? Of course you do! Most if not all internet users use them at some stage or another, and why not, they are very easy to use, simply go to the address of the engine be it Google.com, Alltheweb.com or any other engine and enter keywords relating to what you want to find and viola!