WebProNews

Alexa Unveils New Ranking System

That Alexa's ranking system needed improvement is something upon which almost everyone could agree.  Now it's been altered, and unfortunately for Alexa, the consensus still lies in that direction.

A "Whopper" of a Marketing Campaign

I am impressed with Burger Kings latest marketing campaign, which combines both Television and the Internet advertising, and includes elements of viral marketing and social proof.

LinkedIn Guerilla Social Networking

Each social networking site has a specific purpose and can help you achieve your business goals. Although LinkedIn seems fairly limited in terms of functions, it can be used to enhance your Internet Marketing efforts if you approach it with the right mindset. Initially set up for the business community to network, share contacts and recommend acquaintances for open job positions, it appears the site has been attempting to expand its scope.

Alexa Declares YouTube More Popular Than Google

Be careful when declaring one site the traffic champion over another if you're basing your conclusion on Alexa data.

Alexa's Data Accuracy

The following chart shows the accuracy of Alexa traffic stats for websites over time:

Threadwatch Shuts Down

This Friday, after three years, SEO community site ThreadWatch is closing down. ThreadWatch’s owner and operator, Aaron Wall (of SEOBook) made the announcement, saying that the site just wasn’t working out for a variety of reasons, including a lack of respect and credibility, an increase in Digg-spam and other shady practices by members, and the decreasing need of the site due to better coverage by mainstream media, big blogs, and other community sites.

Niche & Trend Tool List

There has been some useful posts of late that discuss the pracitical methods to get started at developing a new site or blog specifically for affiliate marketing. In particular Aaron Wall discusses practical tips for starting a new site and Dosh Dosh looks at choosing the right blog niche.

Top 15 Social Media Marketing Resources

At Social Media Systems we’ve been discussing how to build out a healthy blogroll, both to aid our visitors, provide valuable content, and to enhance our social media marketing campaigns.

Geotargeting for Censorship?

Segregating your traffic by geographical location is a useful thing and is known in the search engine marketing circles as “geotracking”, but you could go one step further and target specific traffic based on geographical location using the cryptic practise known as “geotargeting”. But what happens when it’s used to block access to users based on their geography?

Watch Out Alexa, Here Comes URLFan

Yes, we know Alexa isn’t accurate, in fact it has a number of blindspots, but it’s a easily accessed public web metric. But for checking out the Web2.0-ness of your site, you might like to check out URLFan.com.