Terms of the deal remain unknown, but the Wall Street Journal’s Suzanne Vranica reports, “The price tag is relatively small: The company’s annual revenue is just under $10 million, people familiar with the situation said.”  There are some big corporations involved with SearchRev and AKQA, however.

Coca-Cola is a customer of both companies.  The SearchRev site also lists Yahoo, Shutterfly, and CafePress among its clients, and AKQA mentions Microsoft, Dell, and Visa.  Moreover, this whole deal is reminiscent of the Microsoft-aQuantive acquisition.

As for the future, “SearchRev and AKQA combine to offer companies superior online marketing solutions from technology-intensive search engine marketing to creative-inspired web experiences,” according to a statement from Eduardo Llach, SearchRev’s co-founder, EVP, and chief marketing officer.

Llach then continued, “It’s a great synergy for SearchRev’s SEM technology to drive users to websites with AKQA’s award-winning interactive experiences to keep users engaged and to improve post-click conversion rates.”

Lastly, regardless of the “synergy” (and it’s been a while since I’ve heard that buzzword), SearchRev will operate as a separate unit of AKQA.

The exciting reaction from customers during usability sessions worldwide highlights the power of the Xbox 360, its universal interface and design working seamlessly,” said Russ Glaser Group UI Design Manager at Xbox.

To arrive at the new Xbox 360 player interface, Microsoft and AKQA formed a multidisciplinary team of user experience, interaction design, user insight and behavior specialists, who built several functioning prototypes, working hand-in-hand with the Xbox 360 industrial design team. In-depth testing of the prototypes followed, with immersive workshops, usability sessions and interviews with customers taking place worldwide. The prototypes were then refined and re-tested.”

Here it is:

(via Alex Barnett)

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Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines.

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