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AIDS Clickathon
When Viral Doesn't Work
Paul Steinbrueck, CEO of OurChurch.com, was pretty jazzed about his AIDS Clickathon idea – like a walkathon, except people click and sponsors donate to a home for orphaned African children – and he thought it was the perfect basis for a viral Internet campaign. A short time and shorter amount of money later, Paul's trying to understand what went wrong.
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