WebProNews

Online Affiliate Marketing Spending To Hit $3 Billion

In 2008 online marketers will spend $2.1 billion on affiliate marketing fees, with U.S. online affiliate marketing spending hitting $3.3 billion in 2012 according to a new report from JupiterResearch, "US Online Affiliate Marketing Forecast, 2007-2012."The report found affiliate marketing remains popular because it is performance based, has a low risk and requires a small initial investment. Marketers tend to work with affiliates that attract the most traffic to their sites, which results in a handful of affiliates bringing the majority of traffic and sales.

AdWords Pay Per Action Hits Beta

The new pricing model offered by Google to its AdWords clients means those advertisers will only pay Google when a customer converts in a specified way.