All Posts Tagged Tag: ‘AdWords’

Google Extends AdWords Manual Location Extension Sunset

Google Extends AdWords Manual Location Extension Sunset

In December, Google launched of the Google My Business API aimed at making it easier for big businesses and third parties to integrate with the Google My Business platform and publish updates to customers on Google Search and Google Maps. The API was actually announced a couple months before that when Google also said it would sunset manual location extensions …

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Google Finally Launches AdWords App For iOS

Google Finally Launches AdWords App For iOS

After all these years, somehow Google didn’t have a dedicated AdWords mobile app until last March when it launched one for Android. Somehow, it has still taken nearly eleven months to launch the iOS version, but it’s here now. It’s rolling out to all customers globally. Users can use the app to monitor campaign performance, CTR, and CPC, update bids/budgets, …

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Google Ends AdWords Support For Old Versions of IE

Google Ends AdWords Support For Old Versions of IE

Earlier this month, Microsoft ended its support for older versions of Internet Explorer, including 8, 9, and 19. Support ended on the 12th. On the 11th, we looked at a survey from Manta, which found that a whopping 61% of small business owners who use Internet Explorer were still using version 10 or older. Google announced on Wednesday that it …

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Google Adds Custom Forumlas Support to AdWords Columns

Google Adds Custom Forumlas Support to AdWords Columns

Google announced in a Google+ update that Custom Columns in AdWords now supports custom formulas. Google first launched Custom Columns in late 2014 as a way to let advertisers segment column metrics based on their goals. The AdWords page says: Custom columns lets you easily create and view segmented columns for the metrics you want to see in AdWords. To …

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A Quick Guide To Gmail Ads

A Quick Guide To Gmail Ads

For months, Google has been releasing quick video tutorials as a series called “AdWords in Under Five Minutes”. It’s been a while since they released one, but this week, they released a new one about Gmail ads. The video can be quite useful to those who aren’t super-experienced with various aspects of Google advertising (of which there are many). Chances …

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It Would Take You 25 Years to Look At All The Bad Ads Google Killed Last Year Alone

It Would Take You 25 Years to Look At All The Bad Ads Google Killed Last Year Alone

Google says it has a global team consisting of over a thousand people specifically dedicated to fighting bad ads. Over the course of 2015, those people (along with Google’s technology) disabled over 780 million ads that violated Google policies. To put that into perspective, Google notes that if you spent one second looking at each one of them, it would …

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Google Gives AdWords Display Planner Some Enhancements

Google Gives AdWords Display Planner Some Enhancements

Google announced some new enhancements to Display Planner, which forecast how many clicks and impressions are available in your bid and budget range, based on current auction data. Google made the announcement in a brief Google+ post, in which it said, “Over the past few years, marketers worldwide have used Display Planner to easily check available inventory for their Display …

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Don’t Measure Conversions? That’s Ok, Google Has You Covered.

Don’t Measure Conversions? That’s Ok, Google Has You Covered.

Google announced the launch of a new Google Analytics feature called Smart Goals for businesses that don’t measure conversions. The aim of the feature is to help businesses identify the highest-quality visits to their websites and optimize for them in AdWords. Do you count yourself among the businesses that do not measure conversions? Does an offering like this appeal to …

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Google Kills AdWords Social Extensions, Which Showed Google+ Follower Counts

Google Kills AdWords Social Extensions, Which Showed Google+ Follower Counts

Google announced that social extensions, which showed Google+ follower counts, will no longer be displayed with ads on Google search and search partners as of December 10. Well, December 10 is here, and Google+ has been going through some major changes. Google dropping this feature is no surprise, but it was quietly announced in a help forum (via Search Engine …

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Google Adds New Reporting Features to AdWords

Google Adds New Reporting Features to AdWords

Google announced the addition of three new reporting features for AdWords aimed at helping advertisers understand how their automated bid strategies are performing. There are new status annotations to enhance bid strategy status with more insight. “For example, if a strategy is still in ‘Learning’ status because you recently created it or changed the composition of its campaigns, we will …

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Google Introduces New App Install Ad Formats

Google Introduces New App Install Ad Formats

Google announced the launch of two new “rich” and “immersive” ad formats for app installs. One lets users actually play a game within an ad while the other is an HTML5 format customized to each advertiser’s app. The former format is called Trial Run Ads. As Google explains, “Trial Run Ads are an app ad format that lets a user …

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Google Shopping Gets Redesign For The Holidays

Google Shopping Gets Redesign For The Holidays

Google announced that it has redesigned Google Shopping as the holiday season approaches. The new design is geared toward mobile users as mobile shopping related searches have outpaced desktop. “Shoppers often don’t know the exact product they’re interested in — forty-percent of shopping searches are on broad terms — so they turn to search to discover and explore,” says Google …

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AdWords Campaign Drafts, Experiments Available For Testing

AdWords Campaign Drafts, Experiments Available For Testing

Google announced in a Google+ post the other day that campaign drafts and experiments are now available for early testing in AdWords (h/t: Search Engine Roundtable). “Campaign drafts and experiments is a powerful feature that lets you quickly test changes to your AdWords campaigns, measure results, and apply those changes to help you meet your business goals,” the company explains. …

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YouTube Shopping Ads Come To AdWords

YouTube Shopping Ads Come To AdWords

Google announced that TrueView for Shopping and Shopping ads on YouTube are now available in AdWords. The former was announced in May to let businesses run product ads with related videos on YouTube. “TrueView for Shopping campaigns create interactive video ads that highlight the value of your products and drive consideration,” explains Diya Jolly, Director, Video Ads Product Management at …

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Google AdWords Manager Accounts Get New Features

Google AdWords Manager Accounts Get New Features

Google announced some new features for AdWords Manager Accounts (MCC) including Google Analytics account linking and remarketing tag and list sharing. Advertisers can now link their Google Analytics or Google Analytics Premium accounts directly to their AdWords manager accounts using a new setup wizard in AdWords under account settings. This way you won’t have to link each account individually. “Now …

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Google Introduces Text Message Subscription Ads

Google Introduces Text Message Subscription Ads

Google is testing a new ad format that delivers brand offers and updates to consumers’ phones via text message. The company is enabling users to subscribe to a Google service that tailors promotional messages to products they’re interested in. Once the user subscribes, Google says their phone numbers will remain private and they’ll be able to opt out. Here’s what …

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Google Shopping Campaigns Get New Features

Google Shopping Campaigns Get New Features

Google announced the launch of some new features for advertisers using Shopping Campaigns. First, there’s a new product groups tab view at the campaign and account levels in AdWords to make it easier for advertisers to compare performance data and make changes across across all product groups accordingly. There is also a new product groups filtering to help advertisers select …

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AdWords Turns 15, Google Celebrates With Stat-Heavy Timeline Infographic

AdWords Turns 15, Google Celebrates With Stat-Heavy Timeline Infographic

Google officially released AdWords on October 23, 2000. While its birthday was technically last week, Google is celebrating it today with a walk down memory lane and an infograhpic full of stats. “In the last 15 years, we’ve witnessed tremendous shifts in consumer behavior and advances in technology,” the company said in a blog post. “Along the way, Google has …

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Cross-Device Data Added To Conversions Column in AdWords, Integrated with Automated Bidding

Cross-Device Data Added To Conversions Column in AdWords, Integrated with Automated Bidding

Google announced on Tuesday that cross-device conversions will begin rolling out at the keyword level and can be included in the main Conversions column in AdWords starting today. The column already includes website sales, phone calls, and app downloads. The thinking is that advertisers will be able to better take action on insights when all conversions are shown in one …

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AdWords Gets New Customization Feature

AdWords Gets New Customization Feature

Google announced a new feature for AdWords to let advertisers dynamically customize their ad text based on where people are searching for their business. This builds on ad customizers, which the company launched last year. “With ad customizers, you can dynamically insert relevant information into your text ads, based on information you upload via a feed to AdWords,” the company …

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Google Announces AdWords Audience Insights, 100% GDN Viewability, Dynamic Remarketing Improvements

Google Announces AdWords Audience Insights, 100% GDN Viewability, Dynamic Remarketing Improvements

Google announced new tools for advertisers including AdWords Audience Insights, 100% Viewability on the Google Display Network, and enhancements to dynamic remarketing. Audience Insights The AdWords Audience Insights Reports give advertisers aggregate information about people on their remarketing lists, such as demographics, interests, locations, and device usage. The reports are available in the AdWords interface so action can be taken …

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Google Announces Email Address Targeting With ‘Customer Match’

Google Announces Email Address Targeting With ‘Customer Match’

Google is now going to let advertisers target people whose email addresses they have and others who are similar to those people. This is Customer Match, which Google is announcing at Advertising Week’s Times Center Stage on Monday. It lets advertisers target users of Google Search, YouTube, and Gmail. To use Customer Match, advertisers upload a list of email addresses, …

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Google Announces Dynamic Callout Extensions For AdWords

Google Announces Dynamic Callout Extensions For AdWords

Google announced new dynamic callout extensions for AdWords ads. These are an automated extension that highlights specific business and product information in Google search ads. The company launched callout extensions last year to allow businesses to add text highlighting specific info about products and services. The dynamic ones update appropriately. “Dynamic callouts are generated based on the information on your …

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Today In Google Charging Advertisers For Bogus Ads News…

Today In Google Charging Advertisers For Bogus Ads News…

AdWords advertisers have won the ability to sue Google over ads placed on error pages as the U.S. Court of Appeals in San Francisco disagreed with a prior ruling from a lower court judge, which rejected their request for class action status. According to the advertisers, the search giant billed them for ads that appeared on error pages and parked …

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Google Changes Ad Click Referrers

Google Changes Ad Click Referrers

Google announced on Friday that it is updating the referer of ad clicks in an effort to improve security and system reliability for Google Search users. Beginning next month, the referrer for “many” ad clicks will contain the Google domain from which the click occurred, such as https://www.google.com or https://www.google.ca. They will no longer be communicating specific paths like google.com/aclk …

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Google Extends Forwarding Numbers To The North

Google Extends Forwarding Numbers To The North

Last summer, Google introduced website call conversions to let advertisers track calls that occur after an ad click. It involves putting a snippet of code on your site, and measuring calls through a Google dynamically inserted Google forwarding number from potential customers who skipped the click-to-call portion of your ad, and checked out your site first. Last fall, Google launched …

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Google Adds TrueView to AdWords Core Interface

Google Adds TrueView to AdWords Core Interface

Google announced the addition of TrueView to the core AdWords interface so that you no longer have to go to a special section to manage the campaigns without the AdWords bulk tools. TrueView will now be alongside Search, Display, and Shopping Campaigns. As Google notes, this will make it easier for advertisers to optimize across campaign types. They replaced targeting …

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Google Offers Native Gmail Ads To All AdWords Advertisers

Google Offers Native Gmail Ads To All AdWords Advertisers

Google announced that native Gmail ads are now available to all advertisers in AdWords. Advertisers can manage the ads by setting up a Display Network campaign and creating a Gmail format in the Ad Gallery. The ads have two main parts – collapsed and expanded. The collapsed unit is what users see at first. It looks basically like a message …

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Google Launches AdWords Express Home Service Ads In Beta

Google Launches AdWords Express Home Service Ads In Beta

Google announced new AdWords Express home service ads in beta for plumbers, locksmiths, house cleaners, and handymen in select cities throughout the San Francisco Bay Area. These allow local home service businesses to appear prominently in Google.com for related queries as qualified professionals with ratings and phone numbers. Here’s what the ads look like: “Here’s how home service ads work,” …

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Google Launches Structured Snippet Extensions For AdWords

Google Launches Structured Snippet Extensions For AdWords

Google announced that it is starting to roll out structured snippet extensions for text ads. These enable advertisers to provide structured information to show up in their ads. You can select a predefined header and enter a list of customized values that make sense for your business. Google uses the example of a hotel brand promoting a hotel property and …

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