All Posts Tagged Tag: ‘AdWords’

AdWords Advertisers Get Click-to-Call from Apps Format

Google has made its click-to-call ad format for mobile apps and mobile website content available for all AdWords advertisers. The feature was demonstrated at Google I/O in May.

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Google Lets AdWords Advertisers Analyze Their Competition

Google has introduced a new "Analyze Competition" feature for AdWords advertisers. It can be found in the "opportunities" tab.

The feature examines the account’s activity over two weeks, and lists categories that represent the products/services you’re advertising. These are based on search terms and are matched up against your keywords, ad text, and landing page text. For each category associated with the account, users will see a bar graph highlighting individual performance compared to the performance of other advertisers in the category.

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Google Introduces AdWords Campaign Experiments

Today Google introduced AdWords Campaign Experiments (ACE), a tool designed to optimize AdWords accounts by letting advertisers test and measure changes to keywords, bids, ad groups, and placements.

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Google Lets Brand Advertisers Target Top Sites

Google has announced a new filter for advertisers running brand campaigns, to allow their ads to only show on AdSense sites ranked among the top 1,000 largest on the web, as defined by the DoubleClick Ad Planner. Google says this will ensure ads reach a large number of users, but only on well-known sites "best suited for branding goals."

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Upgrading Local AdWords Ads to Location Extensions

Google is about to transition local business ads in advertisers’ AdWords accounts to ads that are compatible with the location extensions the company introduced last year.

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Google Nixes AdWords Maintenance, Announces Webinar

AdWords professionals know by now not to fiddle with their accounts on the second Saturday of every month; maintenance is always scheduled to occur from 10 AM to 2 PM.  Google’s going to allow everyone the opportunity to be extra-productive this month, though, cancelling the maintenance session and preparing a free webinar, too.

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Google Conversion Optimizer Gets Target CPA Bidding

Google has launched a new feature for its Conversion Optimizer tool for AdWords. It’s called Target CPA Bidding, and lets advertisers set a bid that reflects the average amount they’d like to pay for a conversion, as opposed to the maximum they’re willing to pay for it.

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Google Completely Launches AdWords for Mobile

Google announced today that AdWords for Mobile is now fully available, after being revealed a few weeks ago.

"AdWords for mobile gives you a quick overview of how your account is performing and allows you to easily make select changes to your keywords and campaigns," explains Miles Johnson of Google’s Inside AdWords crew.

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Google Gets Favorable Ruling In Rosetta Stone Case

A lawsuit filed by language software firm Rosetta Stone against Google for copyright infringement has been dismissed by a federal judge.

In its lawsuit, filed in July 2009, Rosetta Stone alleged that Google allowed third parties including individuals involved in software piracy to purchase the right to use Rosetta Stone trademarks or other terms confusingly similar in Google’s Adwords advertising program.

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Google Gives Qualified Agencies Preferred AdWords API Pricing

Today Google announced new preferred AdWords API pricing.  Qualified AdWords Certified Partners who manage client AdWords accounts get free use of the API based on managed client spend.

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Google Scraps GAP, Launches AdWords Certification Program

Google is retiring the Google Advertising Professionals (GAP) program, and replacing it with the new Google AdWords Certification program.

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Google Introduces iPad Targeting

AdWords users who feel an urge to target iPad owners can now do so without reaching out to people carrying Android devices and iPhones, as well.  Google’s added an option to its "networks and devices" screen that’ll allow advertisers to adopt a narrow focus.

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Google Gives AdWords for Mobile Interface to Advertisers

Today Google has made AdWords for Mobile the default mobile interface for a small percentage of English-language advertisers.

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Google Lets Advertisers Expand Audience Reach

Update: Anytime interest-based advertising is mentioned, privacy concerns usually follow, based on its use of browser history.  A Google spokesperson tells WebProNews, "An advertiser can only remarket to users who have visited their site (or who have interacted with their YouTube homepage ad or brand channel)."

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Google Introduces AdWords Search Funnels Reports

Last night, your humble author watched an episode of The X-Files in which a sick boy got a new liver.  The twist was this: the boy got a new liver after a man who built Rube Goldberg machines survived four attempts on his life and won the lottery.  And a new set of reports known as AdWords Search Funnels acknowledges the same principle of cause and effect.

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Google Wins Trademark Infringement Case

The European Court of Justice has ruled in Google’s favor with regards to a case Louis Vuitton brought against the search giant.  According to the ECJ, Google did not violate trademark law by allowing advertisers to bid on keywords trademarked by other companies.

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Google Gives Advertisers Another “In” On YouTube

In a move that investors and marketers alike should applaud, Google’s figured out another way to make money off the site it bought for $1.65 billion three and a half years ago.  Today, Google explained that it’s come up with a tool to help small organizations advertise on YouTube.

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Critical: Improve Your Mobile Search and Advertising Strategy

A Google exec recently said, "In three years’ time, desktops will be irrelevant." That’s debatable, but there’s no question that mobile use will have grown much more than it already has.

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UK’s Department Of Health Reveals $4.25m AdWords Tab

Google users in the UK may be unusually well-informed with regards to their government’s healthcare policies.  The Department of Health revealed this week that it spent about £2.72 million (or $4.25 million at the current exchange rate) on AdWords over the past year.

To be exact: the department spent £2,720,457.11 between February 1 of last year and January 31 of this one, according to official records.  And a whopping 21,939 keywords (including ones like "health information" and "stop smoking") were covered by its campaign.

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Old Version of AdWords API Nears Expiration Date

Update: Google is reminding users of the AdWords API that on April 22, most of the services related to v13 will be turned off.

Google is telling users to switch to v200909 as soon as possible to avoid any complications.

Original Article: Google has launched the newest version of the AdWords API v2009 beta. That would be version 200909. Google cites the following as the highlights of the new API:

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Google Turns to Your Past Emails to Make Ads More Relevant

Google has made some changes to the way ads shown to Gmail users are selected. If you use the service, you have probably noticed that Google often shows ads that are somehow related to the content of whatever piece of email you are currently reading. If you have noticed this, you have probably also noticed that sometimes the ads don’t seem to have anything to do with your conversation whatsoever.

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Google Narrows Down Mobile Ad Targeting

Google announced that it is now making sure that ads linking to mobile app downloads automatically appear only on devices that actually offer those apps. In addition, the ads will display a "download" link rather than a URL.

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Report Suggests More Revenue, but Less Advertisers for Google

AdGooroo, a competitive intelligence agency, has released a new report, which indicates that there as has been a decrease in active advertisers for Google, despite projected Q4 gains.

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Google Now Rejecting AdWords Ads Without Proper Display

Google has made an adjustment to the way it handles display URLs for AdWords ads. This is the URL that appears within the ad itself, that users see before they click on it. The adjustment is for sites that sit on shared or hosted domains.

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Are Google’s Ads So Relevant That People Won’t Block Them?

A while back, Google launched an extensions gallery for its Chrome web browser. Ad-blocking add-ons are among the most popular for Mozilla’s Firefox, so it stands to reason that they will be for Chrome as well. With Google’s primary source of revenue being its ads, a lot of talk has surfaced about Google letting people block its own ads with its own product.

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Google’s One-Minute Guide to Search-Based Keywords

Google has put together a one-minute guide to using its Search-based Keyword tool. The tool was launched just over a year ago in beta. It lets paid search advertisers see what keywords they may be missing out on based on searches on their site.

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Google Tries To Connect AdWords Users With Experts

Companies that need a little help with AdWords may now find it easier to receive some thanks to Google.  Only the help won’t come directly from Google, as the search giant’s in fact launched a search engine for Google Advertising Professionals.

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A Convenient Content Truth

Big businesses with huge pageviews fueled by Google have emerged in recent years that exist only because of a unique SEO / Adwords relationship with Google. Google gives them a huge presence in the long tail SERPS and they in turn give Google increased revenue by being a Google Adsense partner. Not just any Adsense partner, but a Google partner that turns Google search generated traffic into billions of Adwords clicks totaling tens of billions of dollars. 

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Google Begins “Next Chapter” in Search Advertising

Update: Google says its new ad formats are "the next chapter in search advertising", and its "AdWords New Ad Formats Initiative" will focus on two themes:

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Google Announces Details of New Product Listing Ads

Google product listing ads have been spotted every now and then for a while now. The company has been testing them, but now the they have announced that US users will start seeing them more frequently on shopping related queries.

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Google Gives AdWords Users New Alert Options

Google has introduced a couple of new alert options for AdWords advertisers. Users can of course use account alerts, and can also use custom alerts. Now Google has added new alerts for keyword and budget ideas, which are personalized tips to help users improve their campaigns’ effectiveness. These are in the "opportunities" tab.

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Google Gears Up For The Holidays

It’s getting to be that time of year during which people grow much nicer and more family-oriented.  Or much more rude and antisocial.  Whatever.  Either way, Google’s making a special effort to ensure that it isn’t put out of mind over the next couple of months.

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Google Gives AdWords Advertisers New Comparison Option

Google announced that it is testing a new AdWords feature called AdWords Comparison Ads. These are ads that let users compare multiple offers from the same advertiser that are relevant to the user.

Google says the feature is part of its continuing effort to make ads more relevant and useful to users and help advertisers reach the people who are most interested in their products and services.

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Google Offers Free AdWords Shortcuts Stickers

Running an advertising campaign is complicated enough without having to mentally assign new meanings to most of the buttons on your keyboard.  Google’s giving advertisers a hand, then, by offering them AdWords shortcuts stickers.

The stickers (see a mockup below) are meant to be applied to your keyboard.  Assuming your fingers don’t block your field of view, they should subsequently make it easier to figure out what key combos will let you go to the Ads group tab, for example, or select multiple rows within a table.

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More “Ads by Google” Across the Web

Google has started adding "Ads by Google" to more of its ads around the web. The reasoning for this is that a lot more advertisers are using Google’s rich media ad formats these days, and the fact that they come from Google may not seem so obvious all the time.

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Google Gives Local Businesses New Way to Advertise

Google has introduced a new type of ad for local businesses called Local Listing Ads. They are designed to display when users search for a business in its local area. Google says it’s the easiest way to advertise your business to local customers on Google, because they require no maintenance. 

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Google Gives Advertisers More Tracking Options

Google has announced a new feature for the Google Content Network called View-Through Conversion Reporting. The feature is designed to help advertisers better measure the value of their display ad campaigns.

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Google Gets Good News From EU Court Advisor

An advisor to the European Court of Justice said Tuesday that Google does not violate luxury goods makers’ trademarks by allowing advertisers to buy keywords related to brand names.

In his opinion, Advocate General Poiares Maduro suggests "Google has not committed a trade mark infringement by allowing advertisers to select, in AdWords, keywords corresponding to trademarks."

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Google Unleashes DoubleClick Ad Exchange

Google has announced the DoubleClick Ad Exchange, which it refers to as a real-time marketplace for helping online publishers and ad networks/agencies buy and sell display ad space. Prices in the marketplace are set in a real-time auction.

Google says it has three principles for its approach to display advertising:

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Report: Google China Prepared For Big Push

It may be that the exit of Kai-Fu Lee won’t act so much as a stumbling block as a catalyst for Google China.  A new report indicates that, following his departure, Google China will double its sales staff and offer cash incentives to 100,000 would-be advertisers.

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AdWords Opportunities Expanded to More Advertisers

Earlier in the summer Google began beta testing the Opportunities Tab in AdWords. This is a feature in advertisers’ accounts that tries to point them to additional cost-effective traffic for their search campaigns.

Google is now expanding the beta to more advertisers in the United States, as well as in the United Kingdom and Australia. Google says over the next few business days, they will expand the beta to all English-language accounts.

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AdWords More Competitive, AdSense Publishers Could Earn More

Google announced plans to give AdSense publishers a new way to generate revenue by allowing multiple Google-certified ad networks to compete for display ad space on their sites. This means that AdWords advertisers may end up having to pay more competitively, while AdSense publishers could reap the benefits.

What do you think of this idea? Comment here. Google explains the concept in the following video:

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Latest Google AdWords API Available to All

This week Google released the latest version of the AdWords API (v2009) to all advertisers after releasing it to a limited group back in June. The new version offers users some new features, and Google says it comes with greater speed at a lower cost.

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Google: Conversion Rates Hardly Vary by Ad Position

Ever wondered if your AdWords conversion rates would be better if your ads were just positioned differently? According to Google, it doesn’t matter a whole lot where they are positioned.

Google Chief Economist Hal Varian and his team claim to have done some research into the subject and has concluded that conversion rates just don’t vary much by position.

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New AdWords Interface Comes to Google TV Ads

Google announced that its TV advertisers now have access to the new AdWords interface. Users will be able to access the old one for a while, but by the end of the month, they will have no choice but to use the new one.

TV advertisers that aren’t already familiar with the new interface will want to get acquainted. They can start with the following video:

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Google Launches New Templates for Display Ads

Google has introduced a set of new ad templates for its Display Ad Builder tool. The templates, which Google refers to as "elegant" reside in the "general" category.

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Google Talks Future of Search Advertising

Google AdWords Business Product Management Director Nicholas Fox gave a keynote speech at Search Engine Strategies. He talked about where the search industry is going, and where it’s been.

On the history of AdWords, he says Google quickly realized that banner ads didn’t make sense with search, sow they tried the text ad, and it has worked pretty well. Google is now running over a billion text ad auctions a day.

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AdWords-Related Schoemaker Suit Settled

Not too long ago, quite a mess came into being as Jeremy Schoemaker sued Keyen Farrell for his (alleged) misuse of Google AdWords.  Farrell countersued, claiming defamation.  Now, Farrell’s withdrawn his lawsuits and reached a settlement with Schoemaker, but things might actually escalate rather than go back to normal. 

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Google Lets You Simulate AdWords Performance

Google launched an interesting new feature to the AdWords interface that lets you see what could have been if you had bid differently. The feature, called the Bid Simulator, shows you the potential impact of your bid on your advertising results.

"While it can’t predict the future, the bid simulator allows you to explore what could have happened if you had set different keyword-level bids," says Dan Friedman of Google’s Inside AdWords crew.

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New Local Ad Strategy for AdWords

Today Google announced a new AdWords feature called location extensions. The feature allows advertisers to add dynamic addresses to their ads.

"If you’re a business owner, you can set up extensions by linking an AdWords campaign to your Local Business Center (LBC) account," explains Emel Mutlu of Google’s Inside AdWords Crew. "If you’re not the primary business owner of the locations you’re advertising, you can manually enter addresses directly into AdWords."

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Using Google’s Conversion Optimizer

Google announced that Conversion Optimizer is now available for more campaigns. Now any campaign with at least 15 conversions in the last 30 days will be able to use it. Conversions can be tracked through AdWords Conversion Tracking or as linked Google Analytics Goals.

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Google Aims to Help Advertisers Improve Conversions

There have been a couple of videos recently highlighted on Google company blogs that AdWords advertisers should pay attention to if their conversions are not where they want them to be. These videos deal with landing pages and ad copy.

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Google Sued By Rosetta Stone Over Trademarks


WebProNews spoke to Eric Goldman, Associate Professor, Santa Clara University School of Law and Director of the High Tech Law Institute about the latest trademark case brought against Google.

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Google Launches New, Cheaper AdWords API

Google has launched a new version of the AdWords API. The company says this version offers more speed, scale, and flexibility to developers at a lower cost.

The AdWords API lets developers build apps that interact with the AdWords platform. With the API, users can:

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10 Steps for AdWords Conversion Optimization

Google has announced that AdWords advertisers can now import Google Analytics Goals and Transactions into their AdWords accounts to use as conversion actions. This allows users to track campaign return-on-investment (ROI), and optimize their accounts for conversions within the AdWords interface (the new one will soon be widespread).

Previously, users would have had to install AdWords Conversion Tracking separately to use the feature, now they can just follow these steps:

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Are You Prepared for the New AdWords Interface?

Google announced today that it has two updates regarding the release of the New Adwords Interface. For one, they’ve made the interface available to everyone who uses AdWords Standard Edition. Secondly, Google has begun the migration process already with a small number of accounts.

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Google Moves Closer To Paying $20M Settlement

People who may be affected by a class action lawsuit against Google have been receiving some interesting notices in their inboxes lately.  It looks like certain AdWords advertisers are on track to split a $20 million settlement starting September 14th. 

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Are Local Businesses Trying Hard Enough with Paid Search?

On Friday, the Interactive Advertising Bureau announced that the US had reached $5.5 billion in online ad revenue for the first quarter. This was down a bit from last year, but that’s not too bad considering the state of the economy. In fact, you’d be hard pressed to find other ways to advertise your business that are as cost-effective.

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Google’s AdWords Editor Gets an Upgrade

Google has released a new version of AdWords Editor. That of course means that there are some updates that come with it.

For one, advertisers can now import CSV files.
Users who make changes to their accounts in a spreadsheet or custom application can import their spreadsheet directly into AdWords Editor, then post new or edited items. To import a CSV file:

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Google Shares 6 Ways to Maximize Your AdWords Investment

Google says AdWords’ real-time targeting and reporting are ideal for finding an efficient way to reach customers in the economic downturn. The company has detailed six tactics for maximizing your AdWords investment.

1. Focus your ads on low prices and savings.

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See Google Queries That Resulted in a Click

Google is expanding the Search Query Performance Report for AdWords. The goal is to provide users with more visibility into the performance of ads and to aid in the decision process.

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Trademark Owners Up In Arms With Google’s New Policy

 The online world is noisy enough as it is. Everyone is trying to get everyone’s attention to sell whatever it is they have.

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Google Slows to a Crawl

Update: Google has addressed the issue on the Official Blog. The company says:

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Google Launches Interaction Reports for Local Business Ads

As you are probably aware, Google offers local business ads, which are essentially AdWords ads associated with specific business locations. They appear on Google Maps, Google, and across Google’s ad network.

Earlier this year, Google announced the addition of four new links for these ads – "Get Directions," "Street View" where available, "Save to My Maps," and "Send." The links were introduced as an effort to help people better locate the business that was being advertised.

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Google To Expand Trademark Bidding Worldwide

This June, Google will expand advertiser’s ability to bid on trademarked keywords worldwide in over 200 countries despite a class action lawsuit filed in Texas. The plan to do so illustrates Google’s confidence that trademark bidding is not a violation of trademark laws—apparently anywhere.

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Looking at the State of Google

Google held its annual stockholders’ meeting yesterday evening and to accompany that Co-founder Sergey Brin decided to re-share the 2008 Founders’ Letter, which was originally published on Google’s Investor Relations site. Brin says they wanted to make this more widely available so they posted it on the Official Google Blog.

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Yahoo Testing Favicons in Sponsored Ads

Yahoo is testing the use of favicons in sponsored ads. When a user searches for your domain name, your favicon will appear in your sponsored result.

Yahoo looks at the example of Expedia. You can see how it looks in the following screenshot:

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Google Aims to Increase Relevancy for Ads on TV

Google is offering a look into its process for measuring and analyzing data from television ads. It’s interesting to see the metrics they use and how they are trying to make television ads more relevant to viewers.

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Some Changes in Google’s New AdWords Interface

AdWords users who use the English, Spanish, French, German, Italian, Dutch, Hebrew, Simplified Chinese, Japanese, or Brazilian Portuguese versions of AdWords will see the new AdWords interface next time they login to their accounts if they have not already.

There are a number of changes within the new interface, and Google has taken the opportunity to highlight a few of them.

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Google Product Management Director Talks Display Ad Builder

Last October Google launched its Display Ad Builder. WebProNews has covered various features of this product since its launch.

"In short, DAB brings some key attributes of search — simplicity and cost-efficiency —  to display, a form of advertising that many agencies find to be more resource intensive and complex," a spokesperson for Google tells WebProNews. "Since the fall, it’s become much more relevant to the industry as the economy has made executing campaigns efficiently more crucial."

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New Google Tool Benefits Both AdWords and AdSense Users

Google has launched the Google Ad Planner Publisher Center. This is a new feature of the Google Ad Planner that is designed to improve the quality and accuracy of site data.

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Increasing The Length Of Your Google Adwords Title

 There has been a bit of discussion of late about the length of AdWords ad titles with some advertisers reporting more than 25 characters being displayed in their title.

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Google Expands New AdWords Interface Beta

Google announced today that it has expanded the beta testing for the new AdWords interface. It is now available in ten languages to most active AdWords accounts.

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Google Looking for Revenue Stimulus in Australia?

Google Australia is giving away a free AdWords campaign worth $75 to small and medium-sized businesses that don’t already use AdWords. This would seem like a good way to get new users on board.

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Google Improves Search-Based Keyword Tool

Back in November Google introduced a new keyword tool called simply Search-based Keyword Tool that enables paid search advertisers to see what keywords they may be missing out on based on searches that are leading to your site. Today Google has announced wider availability and some improvements to the tool.

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Google TV Ads Online Launched in Beta

A few weeks ago, it was reported that Google was testing an online version of its Google TV Ads. They’re now launching Google TV Ads Online in beta by invitation only.

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Google Launches Display Ads for Google Finance

Late last year, Google announced that it would be experimenting with ads in more places. Since then, we’ve seen Google Image Search, Picasa, and Google News ad additions.

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Google Employee Sued For TOS Violation

Jeremy Schoemaker of ShoeMoney has sued a Google employee, who owns a website that uses the patented keyword “ShoeMoney” of the company.

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Google Familiarizes AdWords Users with New Interface

Google is of course testing a new interface for AdWords, and to prepare users for an easy transition, Google is putting out the resources to ensure they’re up to speed. For one, the company’s Inside AdWords Blog has announced "New Interface Thursdays." Each Thursday, they will provide an in-depth look at new features, tips and tricks, product updates, announcements, etc.

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AdWords Getting New Conversion Tracking Metrics

Google announced today that in the coming months, they will be updating the AdWords conversion tracking metrics in the new AdWords interface, and other account management platforms like AdWords Editor and the AdWords API.

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Online Ads Need to Be More Engaging

A study from McPheters & Company in co-operation with Condé Nast and CBS Vision found that magazines and TV ads are more effective than online ads. The study looked at 30-second TV ads, full-page 4-color magazine ads, and Internet banner ads in standard sizes.

They used eye-tracking software to determine the circumstances for when online ads were actually seen by participants. Highlights of the study include:

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New AdWords Templates From an Analytical Standpoint

Google recently launched some new templates for the AdWords Display Ad Builder. These templates cater to rich media and video ad content.

The templates allow advertisers to highlight several different products in one ad, and send them each to different landing pages with unique URLs. If you’re not familiar with the templates, watch the following clip:

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Facebook Testing New Ad Format?

Update: I contacted Facebook asking for more details on the testing, and I was given only the following official statement from the company:

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Google Settles AdWords Suit

AdWordsAll the way back in 2005, Minnesota Printing company CLRB Hanson Industries and New Jersey native Howard Stern (no, not the radio host) filed a suit against Google on the grounds that the company was overcharging them and serving more ads than they were supposed to. Google said that these claims were unfounded.

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Google Introduces Rich Media/Video Ad Templates

Google has introduced some new templates for rich media and video in the AdWords Display Ad Builder. Advertisers using the platform should take notice to these if they are looking to get consumers more engaged with their ads.

Google provides a step-by-step walkthrough of how to use the templates in the following clip:

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Google Shows Paid Search/TV Relationship

Google has conducted a study looking at how paid search affects TV viewing habits. The results are pretty interesting.

Adam StewartAdam Stewart, Google’s Industry Director for Media & Entertainment tells WebProNews that the research confirms that paid search is an effective way to build traffic for a network’s website and, as a result, increase viewership for content like online video.

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New Google AdWords Beta Expands Internationally

Google launched limited beta testing of a new AdWords campaign management interface back in November. At first it was only available to a limited number of US advertisers. Now the company has expanded the testing to more US advertisers as well as advertisers in the UK and Australia.

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Google Insights for Search Gets 3 New Features

Google has launched a few new features for Insights for Search, which should make the tool even more useful to marketers than it already was. If you are unfamiliar with the tool, it was launched last summer, and it helps marketers find trends in search so they can be applied to your own marketing campaigns. It was discussed fairly extensively here.

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Google AdWords Gets a New Payment Option

Google has introduced a new feature for AdWords called "Make a Payment," which allows users to initiate a credit card payment for any amount they want, when it’s convenient for them. The feature allows for overpaying to cover future costs as well.

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Google Offers New Coupon Templates for AdWords

Online coupons are incredibly popular these days. In fact, just recently, Nielsen released some data showing that not only are more people going to coupon sites, but the average amount of time spent there has increased.

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Google Names Armstrong Replacement

Dennis WoodsideGoogle’s head of American Advertising Sales and Operations Tim Armstrong recently left Google to become AOL’s new Chairman and CEO. Google has announced his replacement (staying within the company) with Dennis Woodside.

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More Ways to Use Google to Boost Your Marketing Potential

Have you ever checked out Google’s Insights for Search? Basically it’s a set of tools launched last summer that let you look at trends in search to help you apply them to your own marketing campaigns. "See what the world is search for," as the product’s slogan goes.

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Google Adds Ads to Hosted News Articles

Google is now showing ads on Google News pages that show full-text articles. These are the articles which Google itself hosts.

In case you’re unfamiliar with these Google-hosted articles, back in 2007, Google News started offering original source content from a variety of publishers like the AP, Agence France-Presse, UK Press Association, the Canadian Press, etc. This was to give special treatment to "original sources."

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Google Dabbling in AdWords Favicons

Google is testing the inclusion of favicons in AdWords ads. Barry Schwartz at Search Engine Roundtable has the following screenshot:

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Google Adds AdWords to Picasa

Google is now showing AdWords ads above search results in its photo sharing service Picasa. It’s hard to imagine people being shocked by this.

Picasa Gets AdWords

Google has been getting more aggressive with adding ads to its products. Only a few weeks ago, Google started adding them to Google News search results after years of not having them.

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Google to Serve Ads Based on Browsing History

Google Ads Getting More TargetedGoogle has announced the launch of "Interest-based" advertising as a beta test for the company’s partner sites and on YouTube. In other words, Google will be serving ads based on sites users visit.

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Maximize Your Limited Budget for Google AdWords

When dealing with Google AdWords campaigns, advertisers have several options for selecting keywords. PPC expert and Founder of ClickEquations Craig Danuloff talked with me about when to use each one, and provided some advice about getting the most out of your campaign on a limited budget.

Chris Crum: When should advertisers use Exact Match?

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20,000 Sources Added to Google News in a Year’s Time

Google News has apparently grown from using 4,500 sources to 25,000 sources over the course of a year. Barry Schwartz at Search Engine Roundtable noticed that the number below the search box on the Google News homepage has grown pretty significantly.

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Ads Now on Google News Search Results

Google is now showing ads on Google News search results pages in the U.S. Basically, you’ll just be seeing AdWords off to the right when you enter queries, just as you would with a regular Google Search.

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Google Changes AdWords URL Policy

Google AdWordsGoogle is implementing a change in its URL policy for AdWords. Starting the week of February 24, all display URLs within an ad group must have the same top-level domain.

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