All Posts Tagged Tag: ‘AdWords’
Google has introduced a new "Analyze Competition" feature for AdWords advertisers. It can be found in the "opportunities" tab.
The feature examines the account’s activity over two weeks, and lists categories that represent the products/services you’re advertising. These are based on search terms and are matched up against your keywords, ad text, and landing page text. For each category associated with the account, users will see a bar graph highlighting individual performance compared to the performance of other advertisers in the category.
Google has announced a new filter for advertisers running brand campaigns, to allow their ads to only show on AdSense sites ranked among the top 1,000 largest on the web, as defined by the DoubleClick Ad Planner. Google says this will ensure ads reach a large number of users, but only on well-known sites "best suited for branding goals."
Google is about to transition local business ads in advertisers’ AdWords accounts to ads that are compatible with the location extensions the company introduced last year.
AdWords professionals know by now not to fiddle with their accounts on the second Saturday of every month; maintenance is always scheduled to occur from 10 AM to 2 PM. Google’s going to allow everyone the opportunity to be extra-productive this month, though, cancelling the maintenance session and preparing a free webinar, too.
Google announced today that AdWords for Mobile is now fully available, after being revealed a few weeks ago.
"AdWords for mobile gives you a quick overview of how your account is performing and allows you to easily make select changes to your keywords and campaigns," explains Miles Johnson of Google’s Inside AdWords crew.
A lawsuit filed by language software firm Rosetta Stone against Google for copyright infringement has been dismissed by a federal judge.
In its lawsuit, filed in July 2009, Rosetta Stone alleged that Google allowed third parties including individuals involved in software piracy to purchase the right to use Rosetta Stone trademarks or other terms confusingly similar in Google’s Adwords advertising program.
AdWords users who feel an urge to target iPad owners can now do so without reaching out to people carrying Android devices and iPhones, as well. Google’s added an option to its "networks and devices" screen that’ll allow advertisers to adopt a narrow focus.
Today Google has made AdWords for Mobile the default mobile interface for a small percentage of English-language advertisers.
Update: Anytime interest-based advertising is mentioned, privacy concerns usually follow, based on its use of browser history. A Google spokesperson tells WebProNews, "An advertiser can only remarket to users who have visited their site (or who have interacted with their YouTube homepage ad or brand channel)."
Last night, your humble author watched an episode of The X-Files in which a sick boy got a new liver. The twist was this: the boy got a new liver after a man who built Rube Goldberg machines survived four attempts on his life and won the lottery. And a new set of reports known as AdWords Search Funnels acknowledges the same principle of cause and effect.
The European Court of Justice has ruled in Google’s favor with regards to a case Louis Vuitton brought against the search giant. According to the ECJ, Google did not violate trademark law by allowing advertisers to bid on keywords trademarked by other companies.
Google users in the UK may be unusually well-informed with regards to their government’s healthcare policies. The Department of Health revealed this week that it spent about £2.72 million (or $4.25 million at the current exchange rate) on AdWords over the past year.
To be exact: the department spent £2,720,457.11 between February 1 of last year and January 31 of this one, according to official records. And a whopping 21,939 keywords (including ones like "health information" and "stop smoking") were covered by its campaign.
Update: Google is reminding users of the AdWords API that on April 22, most of the services related to v13 will be turned off.
Google is telling users to switch to v200909 as soon as possible to avoid any complications.
Original Article: Google has launched the newest version of the AdWords API v2009 beta. That would be version 200909. Google cites the following as the highlights of the new API:
Google has made some changes to the way ads shown to Gmail users are selected. If you use the service, you have probably noticed that Google often shows ads that are somehow related to the content of whatever piece of email you are currently reading. If you have noticed this, you have probably also noticed that sometimes the ads don’t seem to have anything to do with your conversation whatsoever.
Google has made an adjustment to the way it handles display URLs for AdWords ads. This is the URL that appears within the ad itself, that users see before they click on it. The adjustment is for sites that sit on shared or hosted domains.
Companies that need a little help with AdWords may now find it easier to receive some thanks to Google. Only the help won’t come directly from Google, as the search giant’s in fact launched a search engine for Google Advertising Professionals.
Big businesses with huge pageviews fueled by Google have emerged in recent years that exist only because of a unique SEO / Adwords relationship with Google. Google gives them a huge presence in the long tail SERPS and they in turn give Google increased revenue by being a Google Adsense partner. Not just any Adsense partner, but a Google partner that turns Google search generated traffic into billions of Adwords clicks totaling tens of billions of dollars.
Google product listing ads have been spotted every now and then for a while now. The company has been testing them, but now the they have announced that US users will start seeing them more frequently on shopping related queries.
Google has introduced a couple of new alert options for AdWords advertisers. Users can of course use account alerts, and can also use custom alerts. Now Google has added new alerts for keyword and budget ideas, which are personalized tips to help users improve their campaigns’ effectiveness. These are in the "opportunities" tab.
It’s getting to be that time of year during which people grow much nicer and more family-oriented. Or much more rude and antisocial. Whatever. Either way, Google’s making a special effort to ensure that it isn’t put out of mind over the next couple of months.
Google announced that it is testing a new AdWords feature called AdWords Comparison Ads. These are ads that let users compare multiple offers from the same advertiser that are relevant to the user.
Google says the feature is part of its continuing effort to make ads more relevant and useful to users and help advertisers reach the people who are most interested in their products and services.
Running an advertising campaign is complicated enough without having to mentally assign new meanings to most of the buttons on your keyboard. Google’s giving advertisers a hand, then, by offering them AdWords shortcuts stickers.
The stickers (see a mockup below) are meant to be applied to your keyboard. Assuming your fingers don’t block your field of view, they should subsequently make it easier to figure out what key combos will let you go to the Ads group tab, for example, or select multiple rows within a table.
Google has started adding "Ads by Google" to more of its ads around the web. The reasoning for this is that a lot more advertisers are using Google’s rich media ad formats these days, and the fact that they come from Google may not seem so obvious all the time.
Google has introduced a new type of ad for local businesses called Local Listing Ads. They are designed to display when users search for a business in its local area. Google says it’s the easiest way to advertise your business to local customers on Google, because they require no maintenance.
An advisor to the European Court of Justice said Tuesday that Google does not violate luxury goods makers’ trademarks by allowing advertisers to buy keywords related to brand names.
In his opinion, Advocate General Poiares Maduro suggests "Google has not committed a trade mark infringement by allowing advertisers to select, in AdWords, keywords corresponding to trademarks."
It may be that the exit of Kai-Fu Lee won’t act so much as a stumbling block as a catalyst for Google China. A new report indicates that, following his departure, Google China will double its sales staff and offer cash incentives to 100,000 would-be advertisers.
Earlier in the summer Google began beta testing the Opportunities Tab in AdWords. This is a feature in advertisers’ accounts that tries to point them to additional cost-effective traffic for their search campaigns.
Google is now expanding the beta to more advertisers in the United States, as well as in the United Kingdom and Australia. Google says over the next few business days, they will expand the beta to all English-language accounts.
Ever wondered if your AdWords conversion rates would be better if your ads were just positioned differently? According to Google, it doesn’t matter a whole lot where they are positioned.
Google Chief Economist Hal Varian and his team claim to have done some research into the subject and has concluded that conversion rates just don’t vary much by position.
Google announced that its TV advertisers now have access to the new AdWords interface. Users will be able to access the old one for a while, but by the end of the month, they will have no choice but to use the new one.
TV advertisers that aren’t already familiar with the new interface will want to get acquainted. They can start with the following video:
Google AdWords Business Product Management Director Nicholas Fox gave a keynote speech at Search Engine Strategies. He talked about where the search industry is going, and where it’s been.
On the history of AdWords, he says Google quickly realized that banner ads didn’t make sense with search, sow they tried the text ad, and it has worked pretty well. Google is now running over a billion text ad auctions a day.
Not too long ago, quite a mess came into being as Jeremy Schoemaker sued Keyen Farrell for his (alleged) misuse of Google AdWords. Farrell countersued, claiming defamation. Now, Farrell’s withdrawn his lawsuits and reached a settlement with Schoemaker, but things might actually escalate rather than go back to normal.
Google launched an interesting new feature to the AdWords interface that lets you see what could have been if you had bid differently. The feature, called the Bid Simulator, shows you the potential impact of your bid on your advertising results.
"While it can’t predict the future, the bid simulator allows you to explore what could have happened if you had set different keyword-level bids," says Dan Friedman of Google’s Inside AdWords crew.
Today Google announced a new AdWords feature called location extensions. The feature allows advertisers to add dynamic addresses to their ads.
"If you’re a business owner, you can set up extensions by linking an AdWords campaign to your Local Business Center (LBC) account," explains Emel Mutlu of Google’s Inside AdWords Crew. "If you’re not the primary business owner of the locations you’re advertising, you can manually enter addresses directly into AdWords."
Google announced that Conversion Optimizer is now available for more campaigns. Now any campaign with at least 15 conversions in the last 30 days will be able to use it. Conversions can be tracked through AdWords Conversion Tracking or as linked Google Analytics Goals.
Google has announced that AdWords advertisers can now import Google Analytics Goals and Transactions into their AdWords accounts to use as conversion actions. This allows users to track campaign return-on-investment (ROI), and optimize their accounts for conversions within the AdWords interface (the new one will soon be widespread).
Previously, users would have had to install AdWords Conversion Tracking separately to use the feature, now they can just follow these steps:
Google announced today that it has two updates regarding the release of the New Adwords Interface. For one, they’ve made the interface available to everyone who uses AdWords Standard Edition. Secondly, Google has begun the migration process already with a small number of accounts.
People who may be affected by a class action lawsuit against Google have been receiving some interesting notices in their inboxes lately. It looks like certain AdWords advertisers are on track to split a $20 million settlement starting September 14th.
On Friday, the Interactive Advertising Bureau announced that the US had reached $5.5 billion in online ad revenue for the first quarter. This was down a bit from last year, but that’s not too bad considering the state of the economy. In fact, you’d be hard pressed to find other ways to advertise your business that are as cost-effective.
Google has released a new version of AdWords Editor. That of course means that there are some updates that come with it.
For one, advertisers can now import CSV files. Users who make changes to their accounts in a spreadsheet or custom application can import their spreadsheet directly into AdWords Editor, then post new or edited items. To import a CSV file:
The online world is noisy enough as it is. Everyone is trying to get everyone’s attention to sell whatever it is they have.
As you are probably aware, Google offers local business ads, which are essentially AdWords ads associated with specific business locations. They appear on Google Maps, Google, and across Google’s ad network.
Earlier this year, Google announced the addition of four new links for these ads – "Get Directions," "Street View" where available, "Save to My Maps," and "Send." The links were introduced as an effort to help people better locate the business that was being advertised.
This June, Google will expand advertiser’s ability to bid on trademarked keywords worldwide in over 200 countries despite a class action lawsuit filed in Texas. The plan to do so illustrates Google’s confidence that trademark bidding is not a violation of trademark laws—apparently anywhere.
Google held its annual stockholders’ meeting yesterday evening and to accompany that Co-founder Sergey Brin decided to re-share the 2008 Founders’ Letter, which was originally published on Google’s Investor Relations site. Brin says they wanted to make this more widely available so they posted it on the Official Google Blog.
AdWords users who use the English, Spanish, French, German, Italian, Dutch, Hebrew, Simplified Chinese, Japanese, or Brazilian Portuguese versions of AdWords will see the new AdWords interface next time they login to their accounts if they have not already.
There are a number of changes within the new interface, and Google has taken the opportunity to highlight a few of them.
There has been a bit of discussion of late about the length of AdWords ad titles with some advertisers reporting more than 25 characters being displayed in their title.
Back in November Google introduced a new keyword tool called simply Search-based Keyword Tool that enables paid search advertisers to see what keywords they may be missing out on based on searches that are leading to your site. Today Google has announced wider availability and some improvements to the tool.
Google is of course testing a new interface for AdWords, and to prepare users for an easy transition, Google is putting out the resources to ensure they’re up to speed. For one, the company’s Inside AdWords Blog has announced "New Interface Thursdays." Each Thursday, they will provide an in-depth look at new features, tips and tricks, product updates, announcements, etc.
Google recently launched some new templates for the AdWords Display Ad Builder. These templates cater to rich media and video ad content.
The templates allow advertisers to highlight several different products in one ad, and send them each to different landing pages with unique URLs. If you’re not familiar with the templates, watch the following clip:
All the way back in 2005, Minnesota Printing company CLRB Hanson Industries and New Jersey native Howard Stern (no, not the radio host) filed a suit against Google on the grounds that the company was overcharging them and serving more ads than they were supposed to. Google said that these claims were unfounded.
Google has conducted a study looking at how paid search affects TV viewing habits. The results are pretty interesting.
Adam Stewart, Google’s Industry Director for Media & Entertainment tells WebProNews that the research confirms that paid search is an effective way to build traffic for a network’s website and, as a result, increase viewership for content like online video.
Google launched limited beta testing of a new AdWords campaign management interface back in November. At first it was only available to a limited number of US advertisers. Now the company has expanded the testing to more US advertisers as well as advertisers in the UK and Australia.
Google has launched a few new features for Insights for Search, which should make the tool even more useful to marketers than it already was. If you are unfamiliar with the tool, it was launched last summer, and it helps marketers find trends in search so they can be applied to your own marketing campaigns. It was discussed fairly extensively here.
Google is now showing ads on Google News pages that show full-text articles. These are the articles which Google itself hosts.
In case you’re unfamiliar with these Google-hosted articles, back in 2007, Google News started offering original source content from a variety of publishers like the AP, Agence France-Presse, UK Press Association, the Canadian Press, etc. This was to give special treatment to "original sources."
Google is now showing AdWords ads above search results in its photo sharing service Picasa. It’s hard to imagine people being shocked by this.
Google has been getting more aggressive with adding ads to its products. Only a few weeks ago, Google started adding them to Google News search results after years of not having them.
When dealing with Google AdWords campaigns, advertisers have several options for selecting keywords. PPC expert and Founder of ClickEquations Craig Danuloff talked with me about when to use each one, and provided some advice about getting the most out of your campaign on a limited budget.
Chris Crum: When should advertisers use Exact Match?