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AdWatcher Seeking Advertisers For Fair Isaac
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The entry of Fair Isaac into the click fraud venue spurred a lot of debate with the arrival of their preliminary report. Fair Isaac will try expanding the data with the help of click fraud detection firm AdWatcher.

AdWatcher – Click Fraud Detection, ROI Tracking

AdWatcher is an all-in-one tool that monitors your ad campaigns for fraudulent activity, helps you track your Return on Investment (ROI), and manages your online advertising from one place.

Boris Mordkovich, Co-Founder and Director of Operations at MordComm, the company that develops Adwatcher, kindly agreed to answer a few of my questions: