HotSpots plays a video alongside a graph that maps whether the audience is lower or higher than average for a particular length of video. When the graph goes up, the video is “hot,” and more viewers are watching – because there’s either less attrition or some viewers are fast-forwarding or rewinding to isolate a particular point in the video. When the graph goes down, the video is “cold” because viewers are leaving the video or skipping to another part of the content.

AdvertisingAge adds that for YouTube, the benefit is clear: “If you give users the tools to attract larger audiences, they’ll create more ad inventory.”

[Via Friendfeed.]

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