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Real Estate Site Zillow Runs Its First-Ever TV Ad Real Estate Site Zillow Runs Its First-Ever TV Ad
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Online real estate marketplace Zillow officially launched in 2006, and in the past six years has grown to include data on over 100 million houses across the U.S. In 2011, the company went public with a $20 per share IPO, …

Google Affiliate Ads For Blogger Launches In UK Google Affiliate Ads For Blogger Launches In UK

Google announced today that it has launched the Google Affiliate Ads For Blogger gadget in the UK. The offering was launched in the US earlier this year. “When people share words, thoughts and photos on their blogs, they’re sharing their …

Google Makes Changes To AdWords Policies Google Makes Changes To AdWords Policies
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Google announced today that it has updated its AdWords policies on software principles, arbitrage, advertiser claims and relevance, clarity and accuracy. The changes will go into effect on October 15. Google has added specific examples of the kinds of advertiser …

Facebook Exchange Is Now Out Of Beta Facebook Exchange Is Now Out Of Beta

Facebook announced that its Facebook Exchange ad exchange is now out of beta. The company announced the offering back in June. The Facebook Exchange enables advertisers and agencies to use cookie-based targeting through Demand-Side Platforms (DSPs) to reach their audiences …

Bing Ads Get Editorial Exceptions (And Accompanying API) Bing Ads Get Editorial Exceptions (And Accompanying API)

Microsoft announced today that it is releasing Editorial Exceptions and the Exceptions API to all Yahoo Bing Network advertisers. The feature will let advertisers request exceptions to resolve editorial disputes, monitor progress of ad and keyword reviews, and easily filter …

Twitter Expands Geo-Targeting Options for Promoted Tweets Twitter Expands Geo-Targeting Options for Promoted Tweets
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Back in July, Twitter began to allow promoted tweets to be targeted by location. The geo-specific ads were dubbed ‘targeted tweets” by Twitter, and allowed brands to reach specific audiences without first sending a tweets to every single one of …

Google Shopping Gets More Merchant-Friendly Google Shopping Gets More Merchant-Friendly
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Google announced some changes it has made for merchants in Google Shopping. For one, Google Trusted Stores annotations now appear on product pages within Google Shopping. Google says this provides merchants with “greater ability to attract new customers” and helps …

iPhone 5 “Commercial” Pops Up on YouTube iPhone 5 “Commercial” Pops Up on YouTube
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Is this the official ad for the iPhone 5 that Apple will run following their big announcement tomorrow afternoon? Not likely. But it is a pretty well produced video that outlines many of the possible (probable) specs of the new …

Yahoo And Microsoft Introduce The Yahoo Bing Network, adCenter Becomes Bing Ads Yahoo And Microsoft Introduce The Yahoo Bing Network, adCenter Becomes Bing Ads
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Microsoft and Yahoo have announced the Yahoo Bing Network as the official name for their combined search marketplace, which came about as the result of the companies’ “Search Alliance” partnership. Likewise, Microsoft adCenter has become simply Bing Ads. “Bing Ads …

Twitter Adds Manually Promoted Tweets, Reporting to Self-Service Ad Platform Twitter Adds Manually Promoted Tweets, Reporting to Self-Service Ad Platform

Today, Twitter is announcing two new features to their self-service advertising platform for small businesses – one focuses on functionality and the other on analytics. First, Twitter now lets businesses have more control over which tweets you promote. Before, they …

Google Finally Launches Demographic Targeting Options For Display Network Google Finally Launches Demographic Targeting Options For Display Network

Two years ago, Google launched demographic targeting in beta for the Google Display Network, and finally, the company is expanding it to more advertisers. The feature simply lets you show ads based on certain demographic categories like age and gender. …

Google Turns Off The TV Ads In Favor Of Other Ad Products Google Turns Off The TV Ads In Favor Of Other Ad Products
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Google is shutting down Google TV Ads. The company announced as much in a blog post Thursday night. “Our goal is to provide all our customers with the best digital marketing opportunities,” said Google’s Shishir Mehrotra. “In 2007, we launched …

Twitter Launches New Interest-Based Ad Targeting Twitter Launches New Interest-Based Ad Targeting

Twitter announced the launch of some new interest-based targeting for advertisers today. Those using Twitter’s Promoted Tweets and Promoted Accounts can start targeting campaigns based on interests of their choosing. There are over 350 interest categories available to advertisers. They …

Australia Really Knows How to Make Beer Ads [VIDEO] Australia Really Knows How to Make Beer Ads [VIDEO]
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Carlton & United Beverages is an Australian brewery that produces Carlton Draught, a popular 4.6% abv pale lager. They also produce freaking amazing commercials for said beer. The premise is simple. Four mates stop in to a local pub for …

Interactive Old Spice Ad Lets You Rock Out With Terry Crews’ Muscles Interactive Old Spice Ad Lets You Rock Out With Terry Crews’ Muscles
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FLAME SAX! Although this new ad from Old Spice may look and feel like many of the ads featuring the perpetually intense Terry Crews, it’s much different in one important way. Sure, it’s fun to see Crews make beautiful music …

Google Launches New Local AdWords Targeting Options In 11 Countries Google Launches New Local AdWords Targeting Options In 11 Countries
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Google has made some updates to local targeting for AdWords in 11 countries. Here in the United States, Google notes that it has recently changed its metro targeting areas to Nielsen DMA (Designated Market Areas) regions. “Now your online campaigns …

LinkedIn Expands Ads Into 17 New Languages LinkedIn Expands Ads Into 17 New Languages

LinkedIn announced today that it is launching LinkedIn Ads in 17 new languages. “LinkedIn Ads now provides a truly local experience and allows you to create ads in the language of your choice,” says LinkedIn’s Gyanda Sachdev. “From Japanese and …

Google Puts A Big Display Ad Right In The Middle Of Its Homepage Google Puts A Big Display Ad Right In The Middle Of Its Homepage
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I went to Google.com this morning to check and see if there happened to be a doodle today. I quickly realized there was not, and closed the tab, but just as I was closing it, I noticed some animated graphic …

Why in the Hell is Jerry Jones Rapping about Papa John’s? Why in the Hell is Jerry Jones Rapping about Papa John’s?

You didn’t need to do this, Jerry. Nobody needed to do this. There’s a new ad for Papa John’s pizza featuring Dallas Cowboys owner Jerry Jones, and it’s really really bad. Not so bad that it’s good, just really really …

Facebook’s Sponsored Search Results Go Live Facebook’s Sponsored Search Results Go Live
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Last month, Facebook began testing a new feature for advertisers. “Sponsored Results” allow marketers to purchase ads that appear within search results in Facebook’s search bar when a user types a certain keyword. Now, according to TechCrunch, Facebook is telling …

Facebook Studio Edge Launched To Educate Agencies On Facebook Marketing Facebook Studio Edge Launched To Educate Agencies On Facebook Marketing
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Facebook announced today that it is rolling out Facebook Studio Edge to agencies worldwide. Facebook Studio Edge is a set of learning courses designed to teach you how to get more out of your Facebook marketing. The company revealed the …