All Posts Tagged Tag: ‘Advertising’

Google Launches ‘Contributor’ To Get People To Pay For Publishers’ Content

Google has a new product for publishers that enables them to receive payment from readers who would rather pay for content than see ads. It’s called Contributor by Google. The user chooses a monthly contribution from $1 to $3. When they visit a participating site, part of the contribution goes to that site. They’ll see pixel pattern or a thank …

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Google Releases New Shopping Campaign Features

Google announced the launch of some new features for its Shopping Campaigns. These include an auction insights report, a revamped search impression share, device/time segmentation, bid simulator columns, and a flattened view of product groups. The auction insights report lets advertisers compare Product Listing Ad performance to other advertisers participating in the same auctions. “With impression share, overlap rate and …

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Mozilla’s New Browser Ads Make Their Debut

Mozilla announced in February that it would sell ad space in its popular Firefox browser through “Directory Tiles,” which would replace the nine blank tiles on the tab page with “pre-packaged content” for first time users. “Directory Tiles will instead suggest pre-packaged content for first-time users,” explained Mozilla’s VP of Content Services, Darren Herman at the time. “Some of these …

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Google DoubleClick Outage May Have Cost Publishers Big Time

Google’s DoubleClick ad network suffered a major outage today. It reportedly began at around 9:40 AM Eastern, and lasted a little less than an hour. Everything should be back to normal now. Google just tweeted this: Our team has worked quickly to fix the software bug. It's now back up, so our publisher partners can return to funding their content. …

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Yahoo Is Buying BrightRoll For $640 Million

Yahoo announced that it has agreed to acquire programmatic video advertising platform BrightRoll for $640 million in cash. The platform will be combined with Yahoo’s premium desktop and mobile video ad inventory. Yahoo also notes that related publisher relationships will bring value for advertisers on both platforms. BrightRoll powers video ads for 87 of the AdAge Top 100 U.S. advertisers, …

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Adrian Peterson Loses Nike Sponsorship Following Plea

Nike has ditched Minnesota Vikings running back Adrian Peterson. “Adrian Peterson is no longer a Nike athlete,” said a Nike spokesperson in a very brief statement. Peterson’s Nike deal was already suspended, following the star’s indictment. In September, a grand jury indicted Peterson on felony charges of reckless injury to a child. Police accused Peterson of injuring his four-year-old son …

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AOL Earnings Released, Revenue Up 12%

AOL just released its Q3 earnings report with total revenue growth of 12% year-over-year thanks to strong global advertising growth. This was the company’s seventh consecutive quarter of revenue growth. It grew its domestic multi-platform unique visitors by 14% from the same period last year, which is the fastest rate of grwoth among the top five internet properties, AOL claims. …

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CNN Talking Heads Use Product-Placed Surface Tablets As iPad Stands

Once again, Microsoft is having a hard time controlling the variables of its product placement. You may have been watching CNN’s election coverage last night. If so, you may have seen a bunch of shiny, new Microsoft Surface Pro 3 tablets resting upright in front of the various commentators. What you may not have seen were the iPads, which the …

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Is Instagram the Next Big Advertising Space?

In November of 2013, Instagram debuted its first-ever ad. Featuring a gold watch and the caption “Pampered in Paris”, the photo from Michael Kors marked Instagram’s entrance into the big game. Instagram had held out for a while, maintaining its status as an ad-free zone for years – but that was until Facebook gobbled it up for a billion dollars. …

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Apple Expands iAd Into 70 New Countries

Apple announced that it has launched its advertising product iAd into as many as 70 new countries after only offering it in 25 before. In fact, before this month iAd was only available in 16 countries. On October 3, the company announced its expansion into Austria, Belgium, Denmark, Finland, Luxembourg, Netherlands, Norway, Poland, and Sweden. Apple doesn’t spend a whole …

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Would You Pay for an Ad-Free YouTube?

The sky is blue, grass is green, water is wet, and YouTube is free. For many, many years we’ve all lived in a world where one can just go to a website and watch billions of hours of video – for free. I don’t think it’s Google fawning to say that YouTube, and its open, unrestricted video database, is one …

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Bing Ads Get Universal Event Tracking

Microsoft announced the general availability of Universal Event Tracking for Bing Ads to advertisers worldwide. This lets advertisers create and track various performance metrics associated with conversions with one tag. A spokesperson for the company tells WebProNews it “lays the groundwork for audience based remarketing scenarios,” which are coming sometime soon. “UET simplifies campaign goal tracking by placing a small …

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