Quantcast

Advertising Articles

Facebook’s Video Ads Are Here: 15 Seconds, Autoplay, and Silent Unless Clicked Facebook’s Video Ads Are Here: 15 Seconds, Autoplay, and Silent Unless Clicked

They’re heeeeeere. Actually, they’ve been here for a while, but today Facebook has announced that their long-awaited (and long-bemoaned) video ad product is going wide, with a limited group of advertisers. The company first started testing the autoplay ads back …

Google’s ‘Promise-Breaking’ Banner Ads On Search Results Aren’t Happening Google’s ‘Promise-Breaking’ Banner Ads On Search Results Aren’t Happening

Last fall, Google was spotted testing a big banner-style ad in search results. As we know, any of these tests can quickly become real features at any time, but it looks like Google has killed this one. The “banner” appeared …

Google Makes Changes To TrueView Ads Google Makes Changes To TrueView Ads

Google announced some upcoming changes to its TrueView video ad formats, which will take effect on April 15th. Google will actually be reducing the number of available TrueView formats from three to two. These will be TrueView in-stream and TrueView …

Video Explains Why John McAfee Is ‘The Real Most Interesting Man In The World’ Video Explains Why John McAfee Is ‘The Real Most Interesting Man In The World’

John McAfee has a new video out. It’s a parody of the Dos Equis “The Most Interesting Man in the World” campaign in which McAfee is “The REAL Most Interesting Man in the World”. It’s an ad for crowdfunding company …

Google Launches AdWords Format With Consumer Ratings, Says CTR Can Improve By 10% Google Launches AdWords Format With Consumer Ratings, Says CTR Can Improve By 10%

Google announced that it is rolling out a new consumer ratings annotations format for search ads, which gives users “detailed” consumer opinion data. Don’t worry. They highlight the good ratings. Specifically, Google says the ads will highlight one or more …

Reddit to Donate 10% of Ad Revenue to Charity Reddit to Donate 10% of Ad Revenue to Charity

Although the massively popular beast that is the reddit machine is still struggling to turn a profit, that has in no way dampened its giving spirit. The company has just announced that it is going to donate 10% of this …

Google Partners With Boost Media For DoubleClick Search Google Partners With Boost Media For DoubleClick Search

Google announced on Thursday that it has partnered with Boost Media to bring the latter’s ad creative optimization solution to DoubleClick Search. Google says the partnership will allow advertisers to benefit from increased ROI with “proven” optimization agorithms, as well …

Facebook Restructures Ad Campaigns Facebook Restructures Ad Campaigns

Facebook is introducing a new campaign structure, which it says will make it easier for advertisers to organize, optimize and measure their ads. The changes are aimed at advertisers of all sizes. Facebook is taking the process from a two-level …

Google And Yandex Partner Up On Display Ads Google And Yandex Partner Up On Display Ads

Yandex, Russia’s leading search engine company, announced that it has struck an advertising partnership with Google, which will see Google’s DoubleClick Bid Manger connect to Yandex’s own real-time bidding system. Yandex’s demand-side platform AWAPS will join Google’s DoubleClick AdExcahnge. The …

Twitter Launches Promoted Accounts In Search Twitter Launches Promoted Accounts In Search

Twitter announced the addition of a new format to its ad platform – Promoted Accounts in Search. Twitter will show these to users in search results along with recommendations of people to follow. Twitter says it automatically selects relevant search …

Google Makes Deal With Local Publishers In U.S. Google Makes Deal With Local Publishers In U.S.

Google and The Local Media Consortium, which is made up of 800 newspapers and 200 local broadcast outlets from 41 member companies throughout the U.S., announced a strategic partnership, which will see Google providing the consortium’s members with ad products. …

Google Acquires Spider.io To Get Better At Fighting Ad Fraud Google Acquires Spider.io To Get Better At Fighting Ad Fraud

Google announced on Friday that it has acquired spider.io, an ad fraud-fighting technology company. Google will include this technology in its video and display ad products as a complement to measures it has already taken. Google VP of Display Advertising …

Twitter Launches ‘Twitter Marketing Platform Program’ Twitter Launches ‘Twitter Marketing Platform Program’

Twitter announced the launch of the Twitter Marketing Platform Program, a new brand encompassing its network of partners – both through its Ads API and in measurement and targeting. “The companies in our new Marketing Platform Program have helped their …

Facebook Ads Get Even More Targeting Options Facebook Ads Get Even More Targeting Options

Facebook announced that it is about to begin rolling out improved “Core Audiences” targeting options, which are built into all of its ad buying interfaces. These will allow advertisers to target “precise audiences” based on location, demographic, interests and behaviors. …

Yahoo Gemini Puts Mobile Search, Native Ads In One Marketplace Yahoo Gemini Puts Mobile Search, Native Ads In One Marketplace

Yahoo announced the launch of a new mobile search and native advertising marketplace called Yahoo Gemini. Advertisers can use it to buy, manage and optimize mobile search and native ad spend from a single place. The product is available through …

Google Announces Worldwide Availability Of Shopping Campaigns Google Announces Worldwide Availability Of Shopping Campaigns

Back in October, Google announced a new kind of product listing ad campaign: shopping campaigns. The company said on Tuesday that these are now available to all advertisers around the world. The campaign type is designed to let advertisers manage …

Google Reportedly Enters $100 Million Partnership With Magna Global Google Reportedly Enters $100 Million Partnership With Magna Global

Google has reportedly struck an “upfront” deal with Interpublic Group’s Magna Global, which oversees $37 billion in media billings globally. USA Today reports that Magna Global has committed $100 million of client money to Google properties including YouTube, the Display …

YouTube Names Ad Blitz Winners, ‘Puppy Love’ Takes Top Spot YouTube Names Ad Blitz Winners, ‘Puppy Love’ Takes Top Spot

While most of the world has long since moved on, YouTube has finally announced the winners of its 2014 Ad Blitz, ranking users’ favorite Super Bowl commercials. It’ no surprise, but Budweiser’s “Puppy Love” took the top spot. It’s currently …

Ashley Madison Put Up a Rather Interesting Billboard in Little Rock Ashley Madison Put Up a Rather Interesting Billboard in Little Rock

Ashley Madison, the online dating site for married people with the slogan “life’s short, have an affair,” has put up a rather interesting billboard in Little Rock, Arkansas. I should say a rather interesting and rather appropriate billboard for Little …

Yelp Pushes Through The Controversies With Big Growth And A 5-Star Quarter Yelp Pushes Through The Controversies With Big Growth And A 5-Star Quarter
· 4

Whether you think it’s a great business tool or you think it’s killing your business, Yelp appears to be unstoppable, and continues to grow substantially. This week, the company released its earnings report for the fourth quarter and full year …

Esurance Saw 2.6 Billion Social Impressions from That Super Bowl Cash Giveaway Twitter Stunt Esurance Saw 2.6 Billion Social Impressions from That Super Bowl Cash Giveaway Twitter Stunt

If you look to social media engagement as the benchmark for success, Esurance’s (non) Super Bowl ad campaign hit a grand slam – er, scored a touchdown I guess. If you tweeted out the hashtag #EsuranceSave30 in the day and …