A new service called Ask Jeeves Sponsored Listings will become available to all advertisers on Monday.

In an effort to provide advertisers with better search marketing information and protection from click fraud, Yahoo! Search Marketing has partnered up with four top web analytics companies. Now getting cozy with Yahoo!’s application program interfaces (APIs): Coremetrics, Omniture, WebTrends, and WebSideStory.

Threadwatch discusses a change Google has instituted in its ad system that is killing some advertisers…..

Many Buyers Never Consult the Yellow Pages Before They Buy

A new online clearinghouse, LostClicks.com, has been created by lawyers to monitor issues with click fraud.

A new AdWords policy enacted by Google could have long-ranging, perhaps negative affects on content providers and publishers, blogger or otherwise.

The Today Show drops in the ratings but still leads, while Good Morning America gains ground.

Google is beta testing a new feature for AdWords that will allow advertisers to choose which sites their ads will appear on – Site-Targeted Ads.

Click Fraud is a growing problem for Adsense and other Pay Per Click (PPC) advertising programs. The challenge that Google has with Adsense and click fraud is that they’re at risk of it happening from a number of angles.

Microsoft and Volvo today announced that the car company is now advertising on the MSN Spaces blogging platform. The new campaign includes a micro site that enables consumers to find interesting content within the MSN community.

I’ve been speaking to journalists about the new MSN adCenter and they all tell me that they are under embargo until Wednesday.

Well, someone over at the WSJ didn’t get that memo. They went ahead and posted their story Tuesday night. The article reveals – so I’ll comment – details of the demographic data that MSN adCenter advertisers will have access to.

Dave Winer has a message for advertisers: adapt to the world of podcasting or die…

A satirist at MediaPost has penned a fake memo from my colleague, Meredith Topalanchik, to our client …

ClickZ is tracking a developing trend that is starting to worry advertisers on Google … impression spam.

The following is an article that I wrote on business blogging for the February issue of The Advertiser …

Recently, an article appeared on CNET stating that Google has filed a lawsuit against a Texas-based company alleging they fraudulently abused the Google PPC system to profit from the advertisers’ ad spending.

Is a phone call better than a click? Pretty soon advertisers will be able to make the final call on that question.

Many search engine advertisers who are bidding on keywords are in for a big surprise. They are automatically enrolled in, and paying for, a contextual ad program.

Our readers had several suggestions on how to prove traffic to potential ad buyers. Their posts are in response to a previous article we published related to this topic.

Polejumper.com uses a new algorithm designed by an international programming team that promises to allow users to find the web pages they are looking for faster with more relevant search results.

Advertisers who have accounts with Verizon’s SuperPages can now manage their campaigns themselves. Though self-service with Verizon costs $10 a month, companies that advertise through SuperPages will now be allowed to manage their ads and the logistics associated with self-service.